This is going to be a really unique video.
We rarely do videos like this on the Just One Dime YouTube channel.
But a lot of you guys said:
“Seth, could you give us an example or show us what's going on inside Done For You?
It's been quite some time now.”
And so we decided to ask one of our investors who's been with us the longest --
he's been with us for 20 months now -- what his experiences have been.
So here you go.
I want to make sure I'm saying your name correctly, Yoav.
Is that right?
- Yeah. - Okay.
So I want to have just an honest conversation with you about Done For You.
You're Done For You, investor. And when did you sign up for Done For You?
When did you start?
A year ago, if not mistaken or less.
- Yeah. - We signed up.
I was in the first round.
I think I actually signed up on the last day that the round was over.
That's when we signed up.
So I would love to get your thoughts, Yoav, on what has been great,
what's been difficult, what needs to improve?
What are the successes? Like, just an honest, open conversation.
And I'm just going to ask you a few questions and don't hold anything back.
Why did you sign up for Done For You?
Two reasons. Number one, I actually signed up for the JOD course
that helps to be a FBA investor and FBA seller.
I was already have probably half a year and or eight months into the course
and the Done For You program came up and I saw three fold.
Number one, it would be great to diverse my investments and diverse my risk,
which is very important for me.
With people to actually know what they're doing.
They're teaching me and they obviously know what they're doing.
Number two, I also wanted to see the backend of how you guys do everything.
It's one thing preaching via e-learning and courses,
another thing is seeing it from behind the scenes, what you're doing.
I will come to that later, but I actually get a lot of valuable information
that I wouldn't have been able to get through the course.
And number three, I just wanted… It seemed like a very good investment.
People did come to me before I invested and said, you know,
you're not investing with them.
I said, I've been there for a year.
The content they give is real, really real.
In the sense that the next day you're going to be very successful straight away.
It takes time to build the brand.
Everything that they said is actually true because I'm going through it now.
And it was just that was one of the main three main reasons why I did it.
Tell us about your launch. What was it like?
You launched in February, right?
Yeah, I launched January 31st one product, February 1st the other product
and another one I think came to port probably three weeks later.
Probably end of February, beginning in March.
The launch of the first product started off slow.
I mean, I'm talking about the first week or two weeks
and then just flew off the shelves, got two or three reviews,
I think four reviews if I am not mistaken and a more sold out.
I think we did 125 units within two months.
My brand builder says: “Yoav, please do not get used to this.
This is not normal.”
- That's good and that's good. - It's a double edged sword
that you have high expectations for everything else now, which is true.
But we did I think it was one campaign.
I'm going to give $50 each day for the campaign.
And it was awesome.
And we even raised the price.
I think the last 25 units,
we knew we were going out of stock, we wouldn't be able to restock.
So we put the price up.
I think it was $70 higher than the initial launch price
and we still run out of stock and people were still buying it.
So it was it was great.
The second item, same price range, also selling not as well,
I would say 60% of the speed, but selling, I would say probably one a day
on average for the week.
One day I sold five. One customer bought five.
I didn’t have sales for a day and then another customer bought three.
So those are the numbers for about a week and doing well as well.
One or two, five star reviews. People are very happy with it.
But one of the reviews was saying I got recommended
by a friend of mine who bought this to go and buy it.
That friend didn’t leave a review. But the person actually did buy it.
I should have the review.
So that's a great sign. That's probably going to go out so well.
And the third item is actually three times the price.
That's actually slow, probably because people are willing as quickly
take a risk on a $600 item in their reviews
as they own $250, $200 item.
What were your profit margins on each of these three products?
Launch price I think when we did a launch price, it was maybe
ten bucks profit margin, but we quickly moved up as
sales also generating,
If I'm not mistaken,
by the end of the first product that went out of stock,
we were probably generating if I'm not mistaken,
I haven’t checked above $50, or more, 60 bucks a sale
because I want to actually be organic, not necessarily through PPC.
What would you say was your biggest surprise in Done For You?
Not just positive, but also negative.
Let's positive than negative. And then we go back to positive.
Have a sandwich.
Positive is how quickly it went out.
You know, how quickly it really went out of stock.
For me is PPC.
I go to see the backend of a PPC campaign
and I learn one of the campaigns,
actually the ones that we do use for my brand builder was actually a phrase match.
And I saw the success of just using phrase match
and not exact and actually implemented it into my campaign.
And it helped a lot to gain new words, new phrases that are attracting customers.
And other successes is, I would say, the originality
of not reinventing the wheel, but reinventing a product to make it better.
Pictures, all these different
things are very subtle changes that the customer doesn't realize.
And when you go through the store
and you go through other options, you want to buy products.
The customer doesn't realize
what the changes that you made is actually attracting him to buy.
And I saw it first time, my first, but I just saw the difference between
our photo, our feature photo and and other brands.
And I think that's one of the reasons
why we we sold out because it was just we were getting so much more everywhere.
We were upselling with free with free products as bundling.
- And on the negative side, yeah. - Negative part.
Listen, I went through the same problems as Just One Dime. I got delayed.
One of the negative is the communication, a big F for communication
But that I think is I'm that type of guy who is a more patient I'm not interested…
You do get… When you invest into something it doesn't take a year, it takes a bunch of years.
The return I got in terms of money is already I've seen money
come into my accounts,
but the problem is communication and they're trying to rectify it now.
I just got off a meeting with Just One Dime
that they're giving updates to investors, but I'll be honest, I didn't come to
invest into Just One Dime for communication capabilities,
I came in to get them to make more money through Amazon.
What advice would you give to other people who have invested in Done For You?
Patience, patience, patience.
You can get angry. I don’t know if it is worth it, but you can get angry.
And your brand builder, I’ve a great brand build, great guy, same type of values as me,
which is very important for me, is not doing it on purpose.
He wants to make money just like I do.
And I'm a big believer that you rock the boat in the wrong way.
The human being is not going to...
I'm saying it’s not that they’re just going to work for you and make your money,
as human beings they want to have a relationship with you
And have a bad relationship, people always get that one extra step for you.
So I just, you know, it takes time. That really does take time.
And I'm seeing it with my first product that went out of stock.
And to my third product which hasn’t made a sale yet.
It just it's very unpredictable.
One thing that is actually coming true is that people say,
you launch with three products.
One's awesome, one's good, and the other one is not amazing.
I'm saying it now.
So but I would just say it's…
Just One Dime is a very real, truthful, straight company that wants to make you money.
Do they have weaknesses? Yes.
Other strengths on the side that you want them to be?
Yes, because their strengths are Amazon.
The weaknesses are communication I really do believe in them.
- It’s very good feedback. I appreciate it. - One positive thing that I have to tell you.
One massive, massive positive that I made, probably $7000 to $8000.
Just I probably made my investment back just on this thing is
Just One Dime decided if I'm not mistaken, since I'm near
the end of the investment to go with AGL.
Almost positive they didn't do AGL at he beginning.
I saw they are doing AGL.
I looked into AGL myself, I looked even one of a video on it
because there's no videos on Amazon Global Logistics, how to do it.
Amazon services are terrible. They don't help you in any way.
So I kind of went in there blindfolded seeing that you guys did it,
and I got a quote from a third party shipper over about $12000 to $13000 DDP.
I paid AGL $5000.
So I just saved so much money
and that was a massive, massive perk and I wouldn't have done that
if I hadn't seen the backend of Just One Dime doing it.
- So thank you. - Yeah, absolutely.
And I appreciate your feedback as well.
And you're just you being transparent. So this is good for us.
So we can constantly work on improving, but it's also encouraging at the same time.
Because at the end of the day, if you make money, we succeed
and we want to make it with you . So that's awesome.
Well, Yoav thank you.
Thank you for taking the time out of your day, I know you're busy, to just share your experience.
I really appreciate it. My pleasure.
- God bless you and all of you guys. - Yeah, you as well, brother.