what's up guys welcome to Etsy Shop
reviews this is episode number 58 today
we're going to be taking a look at a
Etsy print on demand shop submitted by
one of you guys the viewers and the one
thing I already know about it I didn't
take too hard of a look before I hit
record but they have a really cool
currency symbol so I don't know what
country this shop is based in but I'm
excited to figure it out so let's get to
it
free print on demand mini course it's
linked in the description it'll help you
get started selling on Etsy and check
out my print on demand Facebook group
you can also find that Linked In the
description alright so we're going to be
reviewing the tired parents store and I
already like it check out that design in
their Banner it says every day around
midnight I'm shocked to find out it's
only 6 p.m I mean I don't have kids but
I don't think you need to have them to
find that funny that's awesome also
they're based out of New Jersey and I
realized I don't know what shop I was
looking at because now I see the USD
symbol but uh I was I was able to figure
out what it was that I saw before it was
the uh Israeli currency the new Israeli
shekel and this is the symbol right here
and that thing is super cool um I guess
I was looking at a different shop that
was using that as the currency of the
shop
so let's do a quick shop review here uh
featured items I guess we should just
open some of these up and take a closer
look by the way I love that they have a
video
of their designs so that when you hover
over on desktop you see right away the
design on some additional mock-ups
um that's a great idea I don't know what
software you use to build that because
it looks like it's just kind of panning
in on static mock-ups but hey who cares
I mean it looks great this gets the job
done that's definitely like if you don't
want to pay for tools or do anything
complicated uh and maybe this is just
canva I mean I don't know if anybody
knows let me know but this is definitely
a good way of getting some videos that
are actually optimal I would say this
optimal when you hover over and you
actually see the design because
sometimes it's like a video and the
design isn't visible when you first
hover over so when it initially plays I
feel like that first frame is pretty
important and um at least all the ones
in your featured look really good
so let's see custom gender reveal shirt
for gender reveal surprise party T-shirt
boy see I don't like to write and run on
sentences by the way I know there's um a
video kind of trending right now that
suggested it but I've done some research
and looked at like some
pretty like big Etsy sellers uh so it's
not just me giving my opinion and for
the most part I think a lot of them do
use like I don't know how to call it
other than dividers right like it could
be a comma it could be really anything
but just to like not have one really
long run-on sentence but hey I mean if
it works it works I guess you got to
figure out what works for you
um but like there's no capitalized
letters here either and um you know you
can just take this to like Convert case
there's a website called convertcase
you could literally just paste it and
say capitalize case and it literally um
sorry about my ad blocker there but if
you can see in the background it'll just
do all of the capital letters for you I
think that would look a little bit
better a little bit more professional
so Convert case on Google I do like that
you've got a bunch of really nice
mock-ups we all know the one that
matters most is the primary
and it looks like you are offering okay
it's a front and back got it so it's a
front and back you had to get a little
bit creative there with how you mocked
it up
um and I mean yeah I think it looks
really nice looks really professional
I'm not just saying that I mean it does
look like great color schemes I feel
like it fits the Etsy Vibe um of the
marketplace you got it on long sleeve
and sweatshirts available as well that's
interesting wait or is that just a
generic image that gets pushed with all
your listings because
is it a sweatshirt I thought it was a
short sleeve shirt now a little bit
confused
um T-shirt baby shower sweatshirt team
boy team girl
okay good so maybe you're using my
designs because you do have all these
combined into a single listing
um shirts sweatshirts long sleeve and
face mask interesting
uh yeah so it doesn't okay got it it's
so there's no mock-up for the face mask
so maybe even
or using that as like a lost leader
maybe and the rest are yeah maybe that's
like your low price item got it got it I
think I understand what you're doing now
all right and hey that that gets people
to click right
um 48 for a sweatshirt though I'm
wondering if maybe you were supposed to
be running a sale and you forgot to
refresh that sale
um definitely possible
all sales are final because they're
custom printed got it okay
um what does this say bike dad
established 2023 all right you got the
video here a couple different mock-ups
showing some of the different colors as
well you added some text I like that
very cool
custom IVF gender reveal
custom I'm coming okay got it so you're
offering the personalization here the
guys if you're a new Etsy shop that's a
great way of locking in some sales being
willing to put in the extra effort to um
get people to potentially purchase from
you by offering a competitive price and
offering customization uh 27 I mean for
a custom shirt 27 is fine but as a newer
shop with only six sales like perhaps
considered like dropping that price and
again you can always increase it over
time as you begin to rank better and
bring in more regular sales and the last
one here CrossFit mom established 2023 I
like the design I mean a simple
silhouette like that can definitely make
you sales now I also wanted to show you
something really quickly I've been
messing around with the sales Samurai
Chrome extension and the app all right
and I might show you more about the app
uh later I don't know but at least I
wanted to show you the Chrome extension
because I think this is really cool when
it comes to validating your niches on
Etsy so in this case like CrossFit Mom's
shirt is really what we're selling if
you add the Chrome extension all right
I'm going to link to sales Sam right in
the description I'll add a code too if
you end up wanting to use it it'll save
you some money but let's type in
CrossFit mom
all right and I guess we could type in
shirt but that might be too specific all
right yeah I'm gonna Zoom back out it's
really to help us like hone in on
specific keywords and the search volume
related to
um those phrases and those keywords so
when you have the extension installed it
says it'll say like something more on
the right hand side like you see here
I'm going to click that and it launches
basically related keywords and phrases
to what we typed in as the search query
of course I'm blocking it here so I'll
move myself to the um I'll just move
myself off to the side and you can see
here like
for Mom Mom is gifts for mom mom so some
of these are weird right it's honing in
too much on the word mom but you there's
a filter right here says must contain so
I can type in CrossFit so it doesn't
forget that yeah we're looking for
CrossFit stuff and hit enter and the
next thing you see all right one two one
four CrossFit uh I'm not sure what that
is but um I actually had done a little
research off camera and it it's actually
an Etsy shop so if you see high search
volume and low competition it may just
be another shop that throws off the data
here
but after that you see like CrossFit
gifts for women no crying in CrossFit
CrossFit velcro patch CrossFit ugly
sweater CrossFit tanks for women and
like these are like primary phrases that
you could either like use for uh product
Discovery like if you haven't decided do
I want to sell a shirt do I want to sell
a sticker do I want to sell a hat well
okay I want to sell something related to
CrossFit look at the search volume it's
it's sorted by um the volume column all
right in order of like highest volume
and uh CrossFit gifts for women so
that's not very specific but at least
it's telling you uh at a high level like
a phrase that you could definitely hone
in on and include in your title
somewhere uh CrossFit velcro patch so
you can go in and like do further
research for that if that's something
that you're able to accommodate in terms
of sales you would need a
print-on-demand production partner that
could fulfill
um CrossFit ugly sweater probably good
for around Christmas CrossFit tanks for
women okay so if you've got a good
CrossFit design like the one that we
just saw
instead of offering on a shirt or I mean
maybe do both right uh but offer it on a
tank top as well so in this case you've
got the shirt the sweatshirt the long
sleeve a tank top option would be great
um we can toggle this data back on by
just clicking the sales Samurai icon uh
you see like CrossFit gift for her
CrossFit shirt women CrossFit name patch
right so a lot of good additional
keywords phrases you can use these as
tags to include with your listing to get
in front of you know all of these
customers potentially but also again it
can help direct your entire like product
Discovery process uh in terms of like
what product should I optimize to sell
on well it looks like tanks tank tops
are outranking um shirts not by much
uh only by a couple in terms of search
volume also there's a competition column
here
and what I'm noticing right now is that
the search volume versus the competition
is telling us this may not be the best
Niche to go into it's got a lot of
products indexed on these phrases so
perhaps we can do better like unless
you're attached to the CrossFit niche in
general you know it might be better to
just move on to something else and I
mean it looks like you've got a pretty
wide range here but like you got the IVF
gender reveal shirt so we could try
something like that IVF gender
reveal
and see if that works yet let's just
check this out really quickly uh gender
reveal ideas we should say must contain
IVF
okay
and it's saying pretty low search volume
on that specific phrase relative to the
competition so perhaps it's it's
probably more if we delete IVF we don't
like force it in um gender reveal ideas
gender reveal idea gender reveals gender
reveal gender reveal invitations you
guys see where we're going with this
right this is helping like put in
perspective if we try to get indexed on
these keywords like what does a search
volume look like uh relative to the
competition it's also nice to have a
measure of competition on these various
phrases all in one place I just wanted
to show you guys that and then beyond
this I'll show you on a probably
separate video at some point but you can
come in here and you can even like plug
in
a single product listing
get some more in-depth data on it so in
this case we see that it doesn't have
any uh sales or likes I mean the shop
only has six sales so predictable but
what I like down here is that you can
see the Etsy search volume on these
different tags and the click-through
rate okay so that's pretty cool
um and then it also kind of just gives
you some assistance in getting your Etsy
listings up to par based on these
primary keywords that it's determining
from your listing because you use them
as tags and um and kind of grading you
on like how well you executed it in your
listing do you have repetition of the
primary phrases in your title your tags
your description Etc anyways back to the
shop let's see what else you've got
going on here I think one of the biggest
ways you could probably increase your
sales right away though is just by like
not trying to capture so much profit in
every sale 27 for a shirt is definitely
a lot
um I like the way that this one right
here I think is like really well laid
out
um so really well done there from the
mock-up I love that color
of Bella canvas and then the font you're
using too it's not just a solid you know
hex code zero zero zero black it's like
a muted
um you know it's very dark but it's not
solid black because if it's solid black
it almost looks a little bit weird at a
glance but you've got it in like a
probably hex code what 333 maybe uh so I
like that that gray against the yellow
um nice attention to detail there
like from a design perspective I think
you're doing a really great job I like
your your font pairings with the
um Graphics like whatever font that is
that you're doing the athletic stuff
with I think is a great choice
so well done there
you're in some of the um big niches like
black history month right now uh Team
boy team girl I mean we know that stuff
does really well on Etsy in general
um this mug right here above my head
the font is a little bit tough to read I
know I'm a stickler on that stuff but I
do really think it makes a difference
like at scale you know what I mean uh
because in this case like if you're just
selling a coffee mug and the value
proposition is the mug then it doesn't
matter if you can't read the font but in
this case like a million people are
selling mugs on Etsy it's really the
design I would just make it like
honestly like in how it's rendered on
the cup just bigger right just just make
it bigger
um really nice design here love the
color scheme there
in terms of design I think you're doing
a great job the mock-ups are great
you're offering free shipping that's why
your prices are so high see that's where
I'm like I'm of the uh belief that like
I'll just charge them shipping at the
checkout so that they don't have to like
see a awkward like 27 t-shirt right I'd
rather than see a 1999 t-shirt that ends
up costing them 25 bucks when all is
said and done after shipping and taxes
added you know what I mean I think
you'll have a higher conversion rate
because at least then at least they'll
ditch you at the checkout and not just
come to your listing and not add to cart
right um that's my thought process
anyways I mean I everybody's welcome to
disagree there the one thing I noticed
on some of your mock-ups though is like
it looks almost like the PNG is just
like overlaid on the mock-up and just
exported it doesn't look like it adheres
to like the Contours of the shirt I
could be wrong
but I do think it looks better when it
looks more natural some of your mock-ups
have not looked as natural so that might
be something if you're just looking to
make some improvements across the board
to perhaps consider
um beyond that how many listings do you
have you have 89 listings I mean I think
overall like you've done a great job
with your shop you've left some room for
improvement you know little things here
and there and I mean in general if you
go and look at like the best top of the
line performing uh Etsy listings and
just kind of side by side them against
yours you know you'll probably notice
some things that you could perhaps
borrow in terms of ideas of how to make
improvements but overall great job guys
and thanks for watching I will drop a
link to sales Samurai there's actually a
lot more functionality than what I
showed today but I did like how they
help you kind of do Niche Discovery and
Niche validation and just not even Niche
it's not a niche it's really just like
keywords
um so anyways I'll drop a link to them
and put a coupon code where you can save
a little bit if you end up using them
um so guys that's it thanks for watching
this video please like And subscribe and
I will catch you in the next one
again