- Videos scare the crap out of people.
I think it's like there's public speaking.
I don't know.
Do you think video's higher?
It could be higher.
(upbeat music)
How to shoot a customer re-engagement video.
Now, before you run away with hot sweats
and say I'm not doing videos Dan.
I see you.
I love watching your YouTube.
I'm not doing it.
Let me sell you on why it's powerful.
I really think that video,
the reason why I went all in.
I never did video before.
The first video was me with my iPhone,
and then eventually I got Jerrod and his fancy rig,
and this Nikon, I don't even know if it's Canon.
It's not even a Nikon.
This camera to shoot video,
and I had to learn the skill because I knew
that I wanted to connect with you
at the broadest level in the world
at a global scale, it had to be video,
because words just, I don't think,
capture the essence in the community.
The same thing with your customers.
If you do this right, if you listen to me,
don't run away and just actually think about
what I'm going to share with you,
I really think you have the opportunity
to get past customers to hire you again,
to get current customers
to recommend or refer you more often,
with a very simple strategy.
I remember I was working with one of my good buddies,
and he has an agency.
He was trying to grow the business really fast,
but he needed the capital to invest in that growth.
It was really about how do we get as many customers
in the next 30 days as possible.
We looked at about a dozen different strategies.
Then I said, you know what, I think this might work.
How many previous customers do you have?
Oh, like 250.
They've been in business for like 10 years.
I was like, what if we shot a video to the customer?
Nothing fancy, very simple, iPhone,
photo booth on your laptop,
whatever it is, and just send these things.
I bet if I was on the receiving end,
I would reply
and maybe think about working with you guys again.
That's what I want to share with you,
because not only did he do it,
he got new customers.
Then I got inspired, and I was like,
hey, I should probably shoot some videos
for some of my previous customers.
I did the same thing, and every one of them replied.
Why, because when's the last time
you had somebody you worked with, a company you hired,
or a service you use,
send you a video thanking you for being a customer?
That is the power of what I call
the customer re-engagement strategy.
Number one, the thing you do not want to mess up
is you gotta personalize it.
If you think you can sit there,
and just send a bunch of emails or videos,
that look the exact same, you're wrong.
Personalize means saying, hey Jerrod,
hey John, hey Matt.
Say the person's name so they know
that you didn't just shoot the one video
and send it to 10,000 people.
Number one is personalize.
Second, you gotta give them the reason you're doing video.
There's nothing weirder, and I know,
because I send out gratitude videos all the time.
People are like, why are they sending me this.
I tell them right at the beginning.
I'm here in the studio.
I'm shooting YouTube video,
and I always like to start by doing a gratitude video.
That's my reason, so you gotta give them a reason.
One is personalize, two is give them a reason.
You can just be like, hey, I was just watching this video
from a guy named Dan,
and he thought I should shoot you a video,
so here I am shooting this awkward video.
I know it's awkward, and I apologize,
but hey.
Then third step is where you transition.
Just thank them.
Be grateful.
Just say, you know what?
I really appreciated the work that we did last year.
It was super fun.
My team really appreciated it,
or hey, I really appreciated having you as a customer.
I know that you got a lot of value out of it,
and it was just really fun to allow us to support you
in your mission and your dream,
or whatever it is.
Look, I know those words are gonna like,
it's gonna fumble.
You're gonna be like, blah, blah, blah, blah, whine.
It won't come out good the first time.
I know that, and I know you might sit there
and record 20 tries at this.
It's worth doing.
Just be natural.
Personalize it, give them the reason,
and just thank them.
Just tell them you're grateful.
Tell them that you love their business,
and be honest.
I mean, don't make stuff up.
If you and the previous customer had a falling out,
don't be all like, I love you guys so much.
It's like, they're gonna see through it.
Try to re-engage customers
you actually want back as customers.
The fourth area,
which is the way this actually produces value
for your business, is open a loop.
The way I think about it is you need to make an offer.
You need to essentially say,
there's an opportunity for us to work together again.
I would suggest saying something like,
hey we're working on this really new offering,
and I think it would be a perfect fit for you
if you're interested in talking more,
just reply to email, and let me know.
If not, totally cool, I just want to send you this video
to let you know that I was thinking about you,
and hope this video finds you well.
Have an incredible day, and we'll talk soon.
That's how you finish the video, all right.
You open a loop.
People love to close loops,
so you know, that's all I said.
I actually had nothing to offer,
but I wanted to acknowledge my previous customers,
and just thank them.
I wanted to model
what I was teaching my other clients to do.
I just said, hey, I'm working on this new thing.
I think you'd be a perfect fit.
If you're interested in learning more,
hit reply, and let me know.
I got 100% response rate,
and 100% reply rate.
It was awesome.
Now, it usually helps that you have something to offer.
I didn't, but it didn't matter.
I just wanted to really let the people know
that I appreciated having them as a client.
Regardless if your motivation doesn't get more customers,
or referrals, or increase your revenue,
I think it's just a good habit to get into.
You could add it to your step as a process,
and a customer finishes up a project with you,
maybe six months later,
you send them this video,
to re-engage them,
to remind them that you're thinking about them.
It will increase the word of mouth,
the referrals, the way you're perceived in the market.
I think it's a big win, win.
Here's the deal, I want you to leave me a comment below.
Below this video, in the comments,
and tell me how many videos are you committed to.
Is it one?
Are you willing to do one?
Are you willing to personalize it,
give them the reason,
thank them, be grateful, and open the loop.
Are you willing to do that,
because if you're willing to do that,
post the comment below.
Let me know.
Hey look, if you want to share it,
that'd be cool too.
You can do like private videos on YouTube,
just between you and I.
Leave it below, and let me know.
It would be super fun
to see how you engage with your customers,
how you show up in the world.
Especially if you've never done a video,
'cause I get it's scary,
and you're still here watching this,
so congrats to you.
Try to make a commitment below.
How many are you gonna do?
Do it, circle back, leave a comment.
As per usual, I want to challenge you
to live a bigger life,
and a bigger business,
and I'll see you next Monday.
If you liked this video,
be sure to subscribe to my channel,
and I would encourage you to join my newsletter,
where I send out invites to events,
exclusive community contests,
and other free training, videos,
as well as if you're ready to get going,
and you want more content,
click one of those videos I got cued up for you,
and you can get going on your way today.
You don't have to wait one more second,
it's now.
Just click it, and you get to see more of this guy.
Anyways, really grateful to have you here,
and I'll see you next week.