This is Four Email Subject Lines That Get Opened.
I'm Alex from InspireBeats, chief marketing sumo,
generated over 20 million dollars in leads
and sold over two million dollars in sales.
I'm also a digital nomad.
I did a video recently on follow ups
and one of you commented with this.
They're like, "some people don't even open
the email to read what's inside".
Right, you can have the perfect follow ups
but if no one's opening the email,
what's the point.
So without a good subject line, the content
of the email doesn't matter.
Two things get people to open cold emails.
The first is quality of leads.
Right, if you email people that you're 90 to 100%
sure need what you offer, you can email them
whatever you want and the chance
of response is still gonna be pretty good.
The other thing is relevance of the subject line,
which we're gonna talk about today.
So I'm gonna go over four strategies
I use to write email subject lines ranked
by how much you know about your subject.
So these subjects get between 80 to 100%
open rates when they go out.
And let's do this.
So four email subject lines that get opened.
The first is called the referral
or the fake referral subject line.
The best email to send has the name
of somebody they know, the target knows
in the subject line itself.
So something like "hey Mark, found you
through Damien", right.
"Hey name, found you through mutual connection".
You can get referrals by asking your current clients
for them.
Here's an intro that I got recently
from a client of ours.
Let's say you want to use a referral
for outreach but you have no clients in common.
That's a more common tactic right.
Because if you're asking your clients
for referrals, that could be a whole video on itself.
Let's jump into if you don't have
any clients that will refer you.
So here's how you fake a referral subject line
for yourself.
So Google around for an interview
somebody on the team has done.
For instance here's a company called Dom & Tom.
So I search Dom & Tom podcast interview,
if you look down here, In the Know with Tom Schwab,
the CEO of Dom & Tom has done an interview.
So what you can do is Google,
find an interview they've done,
and then say something like,
"Hey Tom, Found you through the Schwab podcast".
That is how you fake a referral
if you don't know somebody.
Let's say you don't know them
and you can't find any interviews.
Well the next thing you can try
is the second thing which is congrats
on the news item style.
So for this one Google around for news
about the company you can use as the subject of your email.
And then subject line looks like,
"Hey Tom, congrats on the funding round",
or "Hey Tom, congrats on the new hire".
Remember the goal here is to get
them to open the message.
So make sure the first line of your email also
references the item to give context.
If the subject line says congrats on the funding round
and then you immediately jump into
the pitch for your QA service,
it's not gonna work and they're gonna delete the email.
You want to make sure that the first line
also references the funding round
and there are a bunch of videos online.
Just Google my name and you'll find them
all about how to write that first line.
So what if they don't have any recent news on the internet?
Well, you can do number three
which is generic but customized subject lines.
So send a subject like this if you're doing mass mailing.
Because it's very easy to send out in bulk.
This is, "Hey Mark, about Tyson and InspireBeats".
Hey Name, About Company and your company name.
The goal with this subject line
is to get it customized without taking
too much work on your end as a sender.
Just please make sure you check
the lead quality in the Excel file you're mail merging
or outsource to someone with high quality leads
like InspireBeats because you don't want
to be the guy who sends emails like this.
"Hey Max, About Inspirebeats, LLC and Our Company".
I get these all the time where it's like
the company name is all caps or it's
still got the legal thing stuck to the end of it
or even the first name's got weird typos in it.
Don't be that guy.
Check your Excel files before you do a mail merge like this.
If you're going to put in the work,
generic but customized is the best
for sending at scale.
So if you're gonna use any of these four
this is the one to use if you're sending
like a thousand emails or 500 emails.
Let's go over the last option though just in case.
Assuming you're too lazy to customize at all
and you want to do the thing that I never recommend
which is blasting an email out
to a bunch of different people.
So you're in luck, I do have something for you.
This is the fully generic, number four,
it said three but it's actually four.
So the general rule here is the more generic
the lower the open rate, of the subject line.
So I just wanted to brief you with that.
These still work, but expect them not
to work as well.
I'm about to show you two subject lines.
Also the body content of your email
better be super custom when using
a line like this.
Here it is, "Hi from Alex".
This is the first one.
I use this one a lot to book coffee meetings.
It's generic enough to get opened,
generic enough to also get them interested enough
to click it, which is very important.
So the second one, another one that works surprisingly well
is no subject.
Not having a subject line at all on your emails.
It's very misleading though
so I would only use that one
if you have no options left in the email.
So to recap, four email subject lines that get opened.
One is the referral or the fake referral.
The second one is congrats on the news item.
The third is the generic but customized.
This one's the best for mass mailing.
And then number four is the fully generic
no subject or the Hi from Alex approach.
So any questions feel free to reach out to me,
alex@inspirebeats.com, subscribe
to this YouTube channel and if you need
more leads there's sales support
for your B to B company.
Check out InspireBeats.com.
All right, talk to you later.