what's up you guys jason wardrop here and in today's video i'm gonna give you a full
digital marketing agency tutorial for beginners so if you have no marketing experience no tech
skills no money to get started and you're looking to go from zero to ten thousand dollars per month
thirty thousand dollars per month and even scale beyond that then i'm gonna break this
whole process down in five simple steps in this video right here now if this is your first time
to the channel you're like who is this jason guy what is even his background his credentials
i started my own digital marketing agency about seven years ago i was able to get over
15 000 paying clients on that marketing agency i exited that business this past year and now i'm
here on youtube basically share with you guys everything that worked so you can just model
what works and skip a lot of the trial and error the time investment the money investment
that i had to go through and also as a special little bonus if you guys smash the like button
drop a comment down below and watch to the very end of this video i'm just gonna hook you up with
a 100 free digital marketing agency course all right so just smash like button drop a comment
down below and that's going to help this video be seen by more people just like you looking to start
their own digital marketing agency and i want to be able to help as many of you guys as possible
see results be able to get clients fulfill for those clients and actually scale your business
now since this is a digital marketing agency tutorial for beginners i want to first break
down what a digital marketing agency is and what you'll be doing in your business so there are
local businesses in your area think about dentists chiropractors orthodontists hair stylist massage
therapists any type of local business that they are very good at doing the thing that they do
massage therapists hopefully are really good at giving massage orthodontists are really good at
putting braces on but it doesn't mean that they're really good at marketing or getting more clients
for their business they don't really understand the tech world they don't understand all these
different social media platforms and even if they do understand them a lot of them don't have the
time to go and invest into actually doing the marketing for their business so that's where
you come in with your digital marketing agency and you're able to help these small local businesses
get more clients because the more clients they get the more money they make and the more money
they make the more they're actually able to pay you for the services that you're providing
and so what you're gonna do is go through and help these small local businesses with their
marketing and don't worry even if you don't have any idea how to go through and get starting with
the whole marketing and all that stuff um what to do on facebook instagram google that free course
down below i break down exactly what to do okay so that's kind of the the synopsis of what a digital
marketing agency actually is and now let's get into the five steps of how to actually go through
and get started with your own digital marketing agency even if you have no marketing experience no
tech skills or no money to get started so step one number one right here what we need to do
is we need to identify a clientele or oh i spelled that wrong or a niche that we're gonna actually
go through and target okay so if you think about it if you're gonna go through and help
a small local business get more reviews or get found online or go through and run
facebook ads for them or whatever it might be it works for pretty much any business a dentist it's
gonna work for a dentist it's gonna work for an orthodontist for a chiropractor the only thing is
and what most beginner marketers think is they're just going to go after every single niche every
single industry make all this money be able to grow this massive business and that's what i
thought early on about seven years ago but the thing is as i started talk to more potential
clients i talked to a dentist and he'd be like okay awesome this all sounds great but
do you have any case studies or success stories of other dentists that you actually did this
for and i'd be like ah man i like i've worked with a chiropractor and he's like
yeah i don't really care about chiropractics i want to hear about other dentists
and so after i kind of kept hearing this from like a real estate agent they want to hear
about other stories of real estate agents mortgage brokers want to hear about other
mortgage brokers i was like you know what i got to nail down on a specific niche and really go
through and help one specific type of person and so then once i go through and get my first client
and i'm able to go and get results for them i'm able to leverage those results
from let's say a dentist i'm able to get a lot of great results for that dentist then i'm able
to go to the next dentist and say hey look i went and helped this dentist get found online they got
more reviews they got more business and this is the exact strategy the exact process i'd love to
implement it for you how what do you think about that they're gonna be that much more likely to
hire you on to run all of their marketing all right so then step number two right over here
is we are going to then go create what is called a hook so if you think about fishing when you put in
your line i'm not a big fisherman but just kind of the whole concept and idea you have a hook at the
end of the the line right and then you put some bait and the whole idea behind the bait and the
hook is to go through and catch a specific type of fish so if our ideal client avatar is a dentist
then we want to think about okay what is going to hook a dentist's attention and actually get them
to stop and think man that sounds interesting i want to actually have a conversation with you
because it sounds intriguing of what you do and i want to talk to you about more of what you do
because if you don't have the right hook there's going to be like i'm just ignoring this email or
i'm ignoring this dm or ignoring this phone call so an example hook for a dentist might
be something like hey can you handle more clients if i were to send you more clients
right and more than likely every dentist or every whatever type of small business would be like
yes 100 i want more clients and so then there's the hook that you're able to then actually have
a real sales conversation where you're jumping on a phone call or maybe you're going back and forth
in the dms but it's a hook that they're willing to actually listen to what you have to say right and
then once you get them hooked then goes into step number three which is then what we call the story
okay and so what we're gonna do is then tell them a story or tell them a case study about someone
just like them of how we help them and a lot of people get this wrong a lot of newbie marketers
they then go and try to tell them all the features they're gonna go through and help them out with
yeah we're gonna do facebook ads and we're gonna go through and do all these little chat widget
features and all these different things they go through this list of features which at the
end of the day the dentist the chiropractor the orthodontist they have no idea what you're talking
about they don't really care they don't really care what you're going to do they just want more
clients and so a great example of this is a friend of mine he works with hvac companies okay and he
went through and he helped one hvac company that had about 11 reviews online and he helped them in
two years to get over 400 reviews online and it took their business from two trucks to 15 trucks
in that same time frame and this hvac company that they helped do this with they attribute most of
their success to getting a lot more five-star online reviews and the automation that was put
in place because then it ranked them higher in google so that more people were finding them
and so now this is the story he can go through and tell hvac companies right the initial hook
if you're working with an hvac company hey if i were to send you more clients would you be
able to handle it they'd be like yes of course tell me more and then he goes into the story
yeah we were actually working with this hvac company they had you know just a few online
reviews it wasn't great but we put some systems in place to automate and streamline their five-star
reviews help them get ranked higher in google they went to over 400 online reviews in just two years
went from two trucks to 15 trucks we'd love to implement the same exact systems for you
what do you think right that is a very compelling message and they're not going through and telling
them like all the different features and details that they're doing but it sells the hvac company
because they're like man this was the result this is where you took that person you have the systems
it sounds like you've got the secret sauce i want to work with you okay and then step number
four where we go from here is what is called the promise or the offer okay so the promise
or the offer is basically okay this is what we did this is what we promise we can go through
and do for you we can go and implement these same exact systems that got all these results
so it's not always like a specific number of like yeah you're gonna get x amount more clients every
single month but it's saying like hey look we have these proven systems and the promise
is we're gonna go through and use these same systems that we use with this other hvac company
for your business to automate more five star reviews for your business
get you ranked at the top of google so you can get more people actually finding your business and
then this ties in with the offer of okay you have these systems and you're offering them to this
this client in exchange for money and so what is the monetary value that you're gonna offer these
these services for so is that 300 400 500 per month and that is what you are going to
go through and present after you share the story right and then step number five here
is what we call recurring okay because we've gone through we've decided our ideal client avatar who
we're going to actually serve and then we create a hook that is going to continually grab the
attention of let's say a dentist an orthodontist a real estate agent and maybe doesn't grab every
single one of their attention but a majority of them are like very interested in whatever that
hook is and the cool thing is is you can actually create multiple hooks over here that then kind of
lead into the same type of story and one core offer you don't have to create multiple offers
or have multiple stories you just create multiple hooks that are going to be tied to whatever your
core offer is and then you go and you have the recurring so you're going to go through and set
them up you have this offer hey it's 300 400 500 per month and the great thing about the recurring
is every single month you're not starting over from ground zero you have a solid number of
clients that you're just building upon that base so maybe at first you got five clients paying
you 500 bucks per month 2500 per month overall the next month you get another five clients so
stack that on the initial five clients so now you have 10 clients paying you 500 per month that's
five grand and you continue to go through and grow that revenue and that is the holy grail to
all of these businesses digital marketing agency a software business whatever it is is that monthly
recurring revenue and that's the beauty of it is because we can go through and implement simple
systems into these businesses where we don't have to go do a ton of ongoing work or client
fulfillment every single month but the software the systems the tools are offering tremendous
value to each one of these small local business owners so that they don't even think twice when
they're paying the 300 400 500 per month they just continually pay it because they're seeing
amazing results and then every single month you're stacking on more clients so anyway guys i hope
this was helpful as far as a quick tutorial to how to start a digital marketing agency if you're
a complete beginner looking go from zero to ten thousand dollars per month or even scale beyond
that and once again if you guys do want my free how to start a digital marketing agency course
just go ahead smash the like button drop a comment down below and i will hook you guys up with that
free course so with that said thank you so much for watching and i will see you in the next video