today's tutorial on layout graphic design is going to take things to the next level and go beyond the
conventional teachings about grids and guides to start a design from scratch in regard to layout we
need to first ask what what is the message allow me to explain with this design right here this
is a magazine cover design for Wired Magazine but what would you say is a message on this design or
the vibe well to me the message or Vibe is about danger chaos and importantly a shock Factor aimed
at the audience now ask yourself this question will a minimal and clean design Express this
message the answer is probably no a minimal layout would not send out a message of chaos and shock
or danger so instead a very radical composition that is busy and chaotic has been used on this
magazine design now let's compare that to this second design here the answer to the question
of what is the vibe or the message on this design is of Health Simplicity and calmness the previous
layouts that was chaotic and disordered would not be able to express the same sort of message on
this design right here so already in today's video you can see that layout design is more than just
grids and guides but hey let's keep going learn more about the awesome workflow tool millinote
later in today's video and also how to sign up for free with a no time limit period attached
but the next thing you want to do before designing anything is ask yourself where is a design going
to be shown if your design is for a business card then you need to be aware that the limited space
on the business card is what you have to work with but if you are designing something for a
website things change again in terms of how you will structure the composition because of the
size of your workspace how the audience views and interacts with the design depends on the shape and
the size of the thing your design is going to be put onto now that's very very important to
keep in mind the third question I can determine your layout on a design is what is the purpose
of the design is it to inform somebody of an event or something else or maybe is your design trying
to sell something like this design is right here you see when you ask what is a design trying to do
you can then make a very specific design decisions in terms of your layouts this design wants to make
a sale so it first try to grab the attention of the viewer and it does this with a bold colorful
background and a focal point of the guy at the very top then the designer wants to take the
view on a visual Journey down to the bottom of the design where they click the shop now button
and a sale is clinched so the path to the button is straightforward world and is cleanly laid out
however if we take a look at this design we see things are very different in terms of layouts this
design is trying to shock people into quitting smoking and so the message needs to be very
striking and very stuck as a result the layout is very minimal so the viewer gets the idea very
easily and the main focal point is highlighted really really immensely the visual Journey or the
direction isn't as important here as the design is just about shocking and some information
the message and reason behind the design are intertwined as you can actually probably see
so here are a pair of meme sunglasses and we want to make a design advertises and showcases these in
a magazine so the first question is what is the message or what is the vibe of this design well
I want to show off the sunglasses to the viewer and the viewers are actually going to be younger
people considering the kind of product this is so the vibe is going to be bold and pretty trendy
second question where is a design going to be shown this design is going onto a single page of
a magazine and so with that in mind I'm thinking of a downward Journey from top to bottom because
A4 is quite narrow lastly what do we want the design to achieve well that's appreciation for
the sunglasses and a potential sale so I'm gonna try and attract the viewers with the product at
the very top and so I've split the layout into two halves a bright and bold color will play into the
current 2022 meme sector audience and then we can lay the product into the section at quite a large
scale again this is the hero of the design it's the focal point so I want people to be attracted
to this area and this is also where people are going to start their Journey at the very top
of the page we also can take into consideration the bleed or padding of our composition but these
are more technical layout matters that have been discussed in previous videos here at photographics
but next to continue the bright color scheme that's going to appeal to the younger Generations
who are into this kind of product I have three shapes here that continue the downward
moving layouts and within those squares the text content I give some selling points to the product
and then lastly at the bottom with a viewer finishes their Journey the trigger or call to
action that's going to encourage people to want a product even more and below that it's the traffic
destination information that will actually drive the people away from the magazine to the website
because its design is selling something I wanted to keep it minimal and open to
make sure the product is obvious and then also the call to action is just as obvious
as you can see knowing the viable the message where the design is going to be used and what
the intention of the design is really can dictate Your Design layouts so today's video is sponsored
by melanotes now I've been a firm advocate of milinek for three years and if you've been
subscribed to my channel for a while you will know that Miller note is a bit different to
traditional software now it's more like working on the wall so to speak in a creative Studio
it allows you to map out your projects collect all of your ideas and inspiration in one convenient
place and it also allows you to collaborate with your colleagues or your clients in real time
so I've been using Miller note for the past three years to keep my creative
projects organized and this awesome tool is available for free with no time limit
so if you haven't done already sign up for free using the link in the description box below and
start to streamline your graphic design workflow today but if you want to learn
some of the golden rules of layout design that we haven't talked about in today's video just
click the video on screen but until next time guys design the future today peace
foreign