Becoming an HGTV host isn't as easy as it may seem. And maintaining a position as a
host is harder than it looks, too. These are the rules that all HGTV hosts need to follow.
Twitter and Instagram aren't just social networks used to share everyday experiences — at least not
as far as HGTV hosts are concerned. In fact, many of the hosts on the network get their
start because of their use of social platforms, particularly Instagram. According to Southern
Living, producers can check Instagram to see if any potential hosts fit the network's style.
It's how Home Town's Ben and Erin Napier got their big break, for one.
For Property Brothers hosts Drew and Jonathan Scott, that Instagram following is in the
millions. Both brothers boast over 2 million followers each. Former Fixer Upper stars Chip and
Joanna Gaines have amassed Instagram followings at 5 million and 13 million, respectively.
More than that, social platforms are a means to give show viewers a glimpse into the personal
and professional lives of the hosts they watch on the regular.
Fans get an inside look into public appearances, renovations and designs,
and behind-the-scenes action. All of that, in turn, keeps them coming back to the
shows that have made their favorite home improvement celebrities famous.
It's one thing to post daily photos and tweets on social media platforms that show the world
who you are. It's another to be able to convey that same authenticity on camera,
and not everyone can actually do it. HGTV expects their stars to come across as
authentic — and that's actually more important to execs than knowing your way around a set.
In an interview with House Beautiful,
Kitchen Cousins and Cousins on Call star John Colaneri said,
"It took some adjustment, but the best advice we ever received was during our first pilot.
Our showrunner, who's one of our good friends to this day, knew we knew nothing. He stopped and
told us, when it comes to talking to cameras and body positioning, we'll work [at] all
that stuff. All I want is you to be you. We took that mantra through all of our shows."
In order to get more comfortable with the camera,
Colaneri started recording himself before he ever submitted a sizzle reel to HGTV.
He explains how the more practice he got, the easier it became to feel comfortable on camera.
It isn't enough to be yourself on camera if "yourself" is completely unlikeable. HGTV
producers are always looking for new talent to fill their series rosters,
but not everyone is going to be the next Chip and Joanna Gaines. Hidden Potential star Jasmine Roth
was discovered — sort of by accident — via her Instagram, but she revealed in an interview with
House Beautiful that she still had to submit a sizzle reel to the company to see if she'd fit in.
HGTV has an entire site dedicated to series casting, so long as you have the right kind
of personality. According to one series casting call, "Ideal candidates are outgoing, energetic,
[and] creative." Bottom line: the network wants its featured guests and hosts to be likeable
and watchable, but most importantly, they should be able to bring in the type of
viewership that will continue to keep the network among the top 10 in the country.
"Whoo! Ha ha ha."
More than anything, HGTV is looking for actual experts to lead their TV series lineup.
As charismatic and appealing as someone might be on screen, it means little to nothing if they
don't actually know what they're doing. And viewers are tuning in for real information.
Whitney Gainer and Ashley Turner, the stars of Open Concept, had a long-running blog called
Shanty2Chic before they ever appeared on HGTV. And the duo had been building homes
for eight years prior to being discovered by the network. Clearly, they knew what they were doing.
HGTV has built their entire brand on creating shows that follow a "Three I's" formula. Ken Lowe,
network chairman and president and CEO of Scripps Networks Interactive,
explained to Variety that the "Three I's" are ideas,
information, and inspiration. The people who act as the faces of the network need
to embody these ideals, and they're chosen specifically because of their expertise.
Kathleen Finch, president of HGTV, also told Variety,
"That's one of the reasons that, as a brand, HGTV's been so successful. We're known for
our expertise and the quality of our information. We've spawned a magazine. We've got home products.
We've built an industry around the validity of our brand, and part of that is because we're
such sticklers when it comes to the people we put on TV to represent the network."
So hosts like Drew and Jonathan Scott are appealing to producers because they've been
in the home improvement industry for over 20 years. And fans of their shows can immediately
feel comfortable, knowing the Scotts are coming from a place of know-how and ability.
Not everyone who watches HGTV is in the home improvement industry. In fact, Yahoo! Finance
reported that much of the network's viewership comes from people who don't actually own homes,
but would one day like to. For many renters, the network is a part of a reality that they
someday hope to achieve, and its hosts make that future feel absolutely attainable.
That means the shows tend to focus on affordable areas and down-to-earth renovators,
people who viewers can see themselves in,
as opposed to those who work in the multi-million dollar real estate industry.
For example, Ben and Erin Napier, the husband and wife team of HGTV's Home Town,
work in Mississippi, where an entire project — house sale and renovation — costs about $200,000.
Ben spoke with The Washington Post and explained that the town they film in, Laurel, has, quote,
"seen some hard times." It's a reality that many Americans are living these days, so seeing
a couple on TV make a real effort to improve a place like Laurel is encouraging for many viewers.
HGTV isn't the only network under the Scripps Networks umbrella — Food Network is a part of
the company as well. And back in the day, when Rachael Ray began her career with the network,
Scripps had no idea that she would wind up making the kind of money she did off
of her partnerships outside of it. According to an HGTV source who spoke with Page Six,
as a result of her success, Scripps created a talent contract that would
prevent another Rachael Ray situation from happening again.
According to the source, everything a host does has to be approved by the company beforehand,
including any and all appearances, endorsements, and product deals.
What's more, hosts are also required to give a huge percentage of their earnings back to Scripps,
and so they wind up having very little control over the money they do make.
In 2017, Chip and Joanna Gaines spoke with People regarding their decision to end their
wildly popular series Fixer Upper, citing their desire to spend more time with their family as
the reason behind the decision. But according to a source who works with Scripps Networks,
it had more to do with their inability to use their own brand of products on the show.
As is typical with any big company, part of working for Scripps Networks, and HGTV,
is learning to keep quiet when it comes to the inner goings-on of its series.
Scripps employs a pretty standard confidentiality agreement as part of their casting contract.
Not only do applicants enter into a contract with HGTV that renders them exclusive to the network,
but they also can't discuss specific details regarding the shows they appear on.
Hooked on Houses's interview with a former contestant from Love It or
List It confirmed that the confidentiality agreement goes for contestants, too.
Erin Napier spoke with Hooked on Houses in a separate interview and explained how she and
her husband, Ben, were expected to wear a mic at all times while filming Home Town. According to
the Scripps casting contract, any video or audio footage obtained can be used however the network
sees fit. This allows for producers to be able to edit the footage in whatever way they choose to.
There are certain industry wardrobe standards that are pretty commonly known. Don't wear green
if you're going to be filming in front of a green screen, for example, is one of those
things that just sort of makes sense. But for HGTV stars, wardrobe standards are much higher.
While filming the pilot for Home Town, Erin Napier explained to Hooked on Houses how she was told she
wouldn't be able to wear "clothing with thin stripes or small check patterns," the reason
being that on camera, those patterns can appear wavy, creating a sort of psychedelic effect.
She and her husband, Ben, were also barred from wearing anything with words or logos on it,
unless they had express permission from the business. But what's most surprising
is that on-camera talent aren't allowed to wear white. Ever. Napier explained:
"They attach tiny little microphones to your body that can show through white,
and you look super washed out on TV."
If you've ever watched an HGTV show, you're totally familiar with the "on the fly" interview,
even if you have no idea what it actually means. On the fly, or OTF, interviews are completely
unscripted and done spur of the moment. Typically, when it comes to shows on HGTV,
they'll happen immediately following a funny or dramatic renovation moment.
For Home Town's Ben and Erin Napier, having to do so many OTF interviews took some getting used to.
When Erin spoke with Hooked on Houses about her and Ben's experience filming the pilot for their
show Home Town, she said the couple had to do one after every scene they filmed. According to her,
"There is nothing scripted about shows like ours and Fixer Upper — they asked
us questions and we answered 'em on the spot."
"I've been kind of losing sleep over that, 'cause I just…”
“Yeah, I bet you have.”
“I need to know, I mean--”
“This guy doesn't lose sleep.”
“I don't lose sleep, but kinda thinking about losing sleep over it."
She went on to talk about how the actual filming of OTF interviews is also incredibly specific.
Because of the more than one foot height difference between her and Ben,
she had to stand on a "half apple" crate so that they would fit together in frame.
At the end of the day, working as a television host means long hours,
regardless of whether it's scripted or unscripted. Part of HGTV's casting
contract includes the disclaimer that filming will last "10 to 12 hours or more" per day.
HGTV's biggest stars, Chip and Joanna Gaines, certainly experienced the worst of it. In an
interview with People, the couple explained that a big part of their decision to leave the network
had to do with the "grueling production schedule" and how little time they had to spend with their
family. Of course, the Gaines family would go on to start their own network with Discovery with
new series of their own, but maybe they have more control over their filming schedules now.
HGTV is a business, and like any other business, its goal, ultimately, is to bring in viewers,
advertisers, and cash flow. While none of its shows are scripted per se,
it does have a reputation for framing events in a way that builds drama.
"There's supposed to be a hole there.”
“But he wouldn't have us looking at the hole if there wasn't something wrong with the hole."
Bobi Jensen appeared on an episode of House Hunters in which she and her family were
told by producers that their reason for moving was "boring and overdone," and they were told
to play a different, more interesting angle, according to Hooked on Houses.
One poster on Reddit relayed a story about their aunt and uncle, who appeared on Love
It Or List It. According to them, the couple had to actually film both the "love it"
and the "list it" endings, allowing for the show's producers to decide which ending would be better.
"And are you going to love it? Or are you going to list it?”
"We are going to love it.”
“What?"
HGTV hosts, as honest and real as they are, still have to answer to the network. And if the network
thinks a particular angle is going to increase viewership, its hosts just have to go with it.
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