- Twitter is still massive with over
300 million active users all over the world.
Today we'll look at how you can grow your Startup
on Twitter in 2022.
How you can do Twitter marketing and win on Twitter,
and I promise you there's lots of growth potential
on Twitter.
This is "Raw Startup".
I'm the founder of Vivino,
the world's largest wine app and wine community
with almost 60 million users all over the world.
In the early days of Vivino,
Twitter was actually part of our growth
and Twitter actually helped us get Vivino off the ground.
Now that is many years ago, so I brought an expert
to figure out how to grow on Twitter in 2022.
Staffan is a growth expert and has some incredible successes
on Twitter, he's like a professor in Twitter.
- I wrote master thesis on Twitter marketing
for master in communication here in Gothenberg, Sweden.
- Wow, not bad, we do have a professor in the house.
Let's hear what success means on Twitter.
- I think a successful or viral tweet should go above
like one million impressions
or around like 10,000 retweet or likes.
I've been lucky enough to have gone viral a few times
with my own music Twitter account
and I've also been lucky enough to get a few Twitter
big like personal notes on Twitter to follow me.
Post Malone, Jimmy Kimmel, Deadline, for Spotify
and that have helped me gain context
and also get like the important bump
in the Twitter algorithm.
- In the video, we will cover some very specific tactics
and strategies to help you grow on Twitter
and get your Startup out to the world.
With that, let's get going.
Number one, don't force it.
Remember, Twitter is a social network.
It's not like a QVC commercial
where you can just sell stuff.
You have to engage.
You can't just shout buy, buy, buy.
You engage in the right way and they will buy,
but you have to do it right.
- Yes, I think it's very important that you don't force
any social network.
Doesn't work if you're not gonna engage in the community.
I think brands fail when they only retweet like self emotion
or and expect an audience to just find them.
It's like the alien quote,
in space, no one can hear you scream.
I think many startups have asked me
to like boost their socials,
but they don't really know why
and they are not really interested
engaging in them themselves,
so if you're not gonna use Twitter on the bus, the toilet,
in the bed, it's not gonna work.
- So you have to have a reason to be on Twitter,
so why should you be on Twitter?
- [Staffan] ` Because there's a massive amount
of audience there.
It's so easy to just tweet a couple of tweets per day
and get an amazing amount of followers and impressions.
- Number two, find your audience.
That might sound a little basic,
but we have some great tools for that.
- Finding your audience is a bit different on Twitter
than just finding your audience on Google or Facebook
or Instagram, it's gonna be specific to Twitter.
SparkToro is not a brand that I'm affiliated with,
but I love it, I think that software is really great.
You can find out what your audience is talking about,
who they follow on Twitter, even what they listen to,
what podcasts they listen to,
what YouTube personas they follow.
I really recommend that.
- Pretty incredible tool and remember, no matter what
you're talking about on Twitter,
there is an audience for that, you just have to find it.
Number three, analyze your competition.
Twitter is open and an incredible source of information
about your competition
and about what your competition is talking about.
On Twitter, most of what you do is totally open
and that can be pretty valuable.
- Yes, analyzing your competition is also very important.
Don't forget to look what they do and get inspired.
What they like, what they follow.
It's easy to just go in at their account
and see what they've done to gain followers and visibility.
- Basically look at the competition,
look at what they do and try and figure out
what works for them.
There are tools that can tell you
exactly what the competition is doing on Twitter.
- There are two tools that I like to use when analyzing
my competition.
Social Bearings, it's very easy.
It's free, which is really nice,
and then there's Circleboom.
It's a paid tool, but it's totally worth it.
It has helped me really understand what my competition
is doing and inspired me to do basically the same stuff.
- Number four, forget about hashtags.
Hashtags are old school and less important.
- And who uses hashtags?
Who uses hashtags which aren't like a brand thing
and who like searches for hashtags.
Yes, hashtags are very overrated when it comes to marketing.
I think hashtags are important as a communications mean.
Like you can easily insert hashtags and put a subject line
on your tweet, but for a promotion's sake,
it's not that important.
Like looking through a person like Elon Musk,
he uses like no hashtags.
- Oops, looks like I'm kind of old school.
Might have to change my strategy here.
Okay, good, we got that outta the way.
Then what should we be tweeting about?
- I think that you should talk to people,
you should share articles.
You should definitely talk about a brand, ask questions,
and when you've like settled in,
I think sharing your opinion
and promoting your brand is gonna work.
- Number five, engage in conversation.
This seems obvious, after all, Twitter is a social network.
- If you engage, you are visible.
If you're not, you are not visible.
It's so important to join in into the conversation,
post in threads, engage.
- Okay, let's make this totally clear.
If you engage, you're visible.
If you don't engage, you are invisible.
- I've tweeted at like semi big celebrities
and big names and out of the blue,
sometimes they just respond and interact with me,
and thanks to that I build really good contacts and again,
like gained momentum on Twitter.
- Sometimes you just get lucky,
but you have to engage to get lucky.
Number six, follow 30 to 50 people a day.
Sure, it'll be some work, but it will be worth it.
- Following people on Twitter, super important.
I think that 30 or 50 people each day I would consider good.
I think that pushing it above 50,
if you have a new account that's gonna alert
the Twitter algorithm
that you might not do this organically,
so I would recommend just keeping down to 50,
but then you can follow as how many as you want
and ignore that it's gonna look a bit off in the beginning.
You're gonna have like you're following a lot
and you're not getting that much followers back,
so the ratio is gonna be off.
Just ignore that, it's gonna work out in the end.
- Not something you do forever, but for a period of time.
- [Staffan] My successful accounts,
I've just every day followed, followed, followed like crazy
in the beginning and do that for a month or two.
That really pays off.
- [Heini] How long does this take to do?
- [Staffan] Oh, it takes like a minute, I would say.
If you've analyzed your competitors and look at
who they follow and just copy that list,
it takes a minute or two.
Look at your competitors and see who they follow.
Make a list and then just follow those people every day.
- Number seven, use multiple accounts.
Just to be clear, if you do this right,
this is not against the rules.
Twitter even owns a product called TweetDeck
and the main purpose of that tool
is to have multiple accounts.
This could be a really good way to test a sub niche,
maybe something you don't want on your main account.
It's smaller, you want a specific account just for that.
- Sometimes people forget, it's like totally
up to Twitter's standards.
You can use multiple accounts if you can
like provide great content,
but don't wanna dedicate all your ideas to one main account.
Maybe you want to branch off and test something else,
create more accounts.
It's allowed, Twitter officially supports it.
It's very easy to manage your accounts.
TweetDeck, which is Twitter's official platform
for using multiple accounts is awesome and great,
so I highly recommend that.
- This is the full list of strategies and tactics.
Try them out and build your following on Twitter.
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Thank you very much for watching "Raw Startup".
Now stop watching, go build something.
(triumphant music)