Ok, here's the daily video, January 4th, number 2.
Alright so it's day 2!
So a lot of you gave comments yesterday, thank you very much for your support and I take
everything you say, Rodrigo and everyone else who said don't force doing a daily video because
we don't want it to be unauthentic, so that'll be my agreement with you - when it starts
to feel forced, then we'll stop, then we'll go to three days a week or anything like that.
Today so far has been a really good day, everybody'd back to school, my team is back at work, except
for Sandee who still doesn't have power, the clients so far have not been bothering me
so much.
We do have one issue where one of our apps, we got an email through that one of our apps
might have a character in it or, not a character but a background that may be kind of racist,
but we're gonna deal with that, we're gonna address that in the future days, but right
now we're kind of still researching it.
So it was something that looks like a...well, I'll go through it in a few days because I
don't want it to become a thing but we'll address it in a few days.
Now what I wanna talk about today is code girl, or actually some of the comments we
got yesterday, code girl asked a really good question, one of the first comments yesterday,
she asked "do games still have a good market?"
And I kinda wanna address that.
Now, a lot of this is my own opinion but it's not just my own opinion, you can see based
on fact.
So the games that i do are more educational games.
So, like my kids say, they're not fun.
constantly I hear at home, "hey dad, why don't you make a fun game for once?"
So mine are like learning languages or learning chemistry and stuff like that.
Stuff to learn, it's a bit like when you're learning how to type you play those typing
games and it's a game but it's still kind of lame, but it kind of tries to make it a
little bit more fun than just not being a game.
So that's the way I go, and it's very niche.
But the games market is huge!
When you create an app, there's different types of purchases you can do for in-app purchases.
You could do managed purchases, on google play it's called managed purchases, on iTunes
it's called something else and then you have consumable purchases.
So a managed purchase is like, for our games, is like you can remove ads or unlock a level.
You only have to do it once and you can restore that from other places.
now with games, they have consumable purchases, so you can purchase coins and all that kind
of stuff.
So with games you can make a lot more money . If you have a really popular game.
I mean, when you look at things like clash of clans and all this kind of stuff where
they have advertising on the television - god I wish I had that kind of stuff, but I don't
really have the patience and it's a lot more risk.
So to put it into another market, let's say that, code girl, which by he way I wish I
called myself code boy, well I guess when I was younger, I could be code man now but
I kinda think the people I used to work with would make fun of me or something, anyway
so code girl, let's say you and I both wanna become musicians.
So we want to go out there and make our living in music.
You decide you're gonna write the biggest pop song ever and I decide I'm going to be
a vanilla ice tribute band.
so I'm gonna go out and learn all his moves and do what he does, and approach a much smaller
market.
Now, it's the risk and the reward.
you are taking a much more risky route because everybody is trying tow rite the big blockbuster
song, everybody is trying to achieve that lifestyle, and I'm going towards I just wanna
make enough money to live and show my appreciation for vanilla ice.
But, if either of us succeeds, if I succeed I might be one of the top 5 vanilla ice impersonators
in the UK and you will be a huge phenomenal star.
However, it's more likely that I'll reach my goal than you'll reach your goal, and that's
the way I kinda look at doing games.
It's one of the reasons I don't do any mainstream games, because I don't know how to approach
them.
now, if you're gonna do a game, you have to think about how it's gonna be found.
It also has to be something that is going to be findable, so when people are looking
for it...see my whole thing when I talk about it, if I did something like candy crush, I
would not know where to start.
People aren't gonna look for candy unless it becomes a thing, or they might look for
gem games and stuff like that, but then that's taking up those keywords.
If you can make games work, yes, there's definitely a market there.
In fact, I think the majority of the app store is games, the majority of the marketing goes
towards games.
There's so much marketing that's being done and all these advertisers are looking towards
mobile, and they're not really looking towards utilities.
No big company says "hey, we'll put our ad out there and we'll get everybody who downloads
a currency calculator to see our ad.
No, they want that younger audience and the people who, I mean, I see it in my own house,
you probably see it everywhere too, people will take out your game and play it constantly
and you get lots of ad impressions, that kind of stuff, lot's of in-app purchases.
Whereas someone with my apps might take it out once in a while and you get tired of it
easily and move on.
Yes, to answer your question, yes.
There's definitely a big market out there.
So anyway, that's it for today, I know it was much longer than I thought it was gonna
be but I thought I would just address that question.
There's a few other good ones that you guys asked yesterday and I'll try to talk about
one of those tomorrow and also, once we clear up this whole app image thing, then I'll let
you now about that.
It's kind of funny really...because it's the second time we put out something that might
be a little bit offensive.
Anyway that's it, I'll talk to you guys tomorrow!