Ladies and gentlemen start your engines. Let's get ready to rumble.
We have an Apple event planned for March 25th. Well that is at least according
to BuzzFeed who is telling us that Apple is planning an event for Monday
March 25th at the Steve Jobs these are in Cupertino California. So the
event is said to focus on new subscription services. And it's unlikely
that we would see new hardware launched. Now I hear those nagging Apple
fanboys just coming at me. Apple never has it rumour on Monday. Well on
the contrary Apple has held spring events two out of the past six times
on a Monday. And you call yourself a ride or die fanboy. You should be
ashamed of yourself. So if we're going to use history is a guide post it
would tell us that Apple is very likely to go ahead and host springtime
event where they launch new hardware and software. This is because since
2010 Apple has held an event in the springtime where they launch new hardware
and software six out of the past nine years. So who can forget Steve Jobs
sitting on the couch demonstrating on the very first iPad back in 2010.
Otherwise you could think about the quickly discontinued iPad 3 in 2012.
Or even the very first iPad Pro. The nine point seven inch if you remember
way back when that came out in 2016. Now nine point seven inches for high
Pedro seems kind of laughable. I think the better question is what does
it all mean and what can we expect to see from Apple at this supposed March
25th event Well sit back relax. I'm going to unpack the rumors and tell
you what I expect to see at that event. I'm Mike and this is tech 24/7 TV.
If it's your first time here welcome and otherwise Welcome back.
Let's get started
As I said in the beginning. This event is run by Buzzfeed to solely focus
on new subscription services. And that would be unlikely that we would
see the launch of new hardware that new subscription service that's mentioned
there is likely the combination of Apple's purchase of texture magazine
service back in March of 2000 18. This is a digital magazine service that's
been likened by many as the Netflix of news. So just kind of a side note
here I hate everyone saying it's the Netflix of this. It's the Uber of that.
It's just so annoying. But I digress. Let's go back. So in case you're
unaware what texture is it is a magazine new subscription service that
Apple purchased last year costing 989 a month and allows users to read
as many magazines as they want in that month period for that low price
of 999. Apple finally might be ready to launch this video streaming service
that we've been hearing so much about for such a quite long period of time
as they inch toward that milestone of releasing the service. It seems like
they've been working on it forever. Using the spring event to launch the
news and magazine subscription service in addition to the video streaming
service makes logistical sense given that Apple historically goes into
a low profile for the next few months as the teams get spun up to support
WDW DC and the upcoming IOW 13 beta that and all this time Apple's been
spending a ton of money on original programming. And we have yet to seen
any of it materialize. Then you take into account the report from Bloomberg
that such celebrities including Jennifer Aniston Reese Witherspoon and J.J.
Abrams are all rumored to attend the event. Now that is not to say that
Apple couldn't choose to announce either one of these streaming services
really with a press briefing with journalists one on one or by sending
out something in the news wire through Apple news. But if I was Tim Cook
and I was shifting the way that my entire organization looks at service
related offerings that could eventually actually reshape my revenue model
I would probably do a little bit more than just kind of announce it on
newswire or send it out an announcement. But who knows. We heard a few
minutes ago from Buzzfeed that they didn't think that new hardware was
going to be available but kind of all things taken in context. You know
we have the magazine subscriptions service and we have the possibility
of the video streaming service. There is really no better way to showcase
either one of the subscription services than on new tablet sized hardware.
Well that suggestion aligns perfectly with the rumors that could be coming
out of the Iaw Walcott to beat up including new hardware identifiers for
an iPad. And I've had many and an iPod Touch. Touch What an iPod touch.
People still buy those. If this new video streaming service is going to materialize
I wouldn't be surprised if Apple set up demo areas at this March 25th event
that include Apple TV hardware kind of in the shape of a living room or
a family room where you also have teams from the manufacturers including
LG Sony Vizio and Samsung already to demonstrate their airplay to home
compatibility and in Samsung's case the ability to purchase content from
the iTunes movie and TV show store. In terms of other hardware we have
the Holy Grail what every Apple fan has been waiting for their iPods to
according to rumor blog my smart price new airplanes will be available
either near or on the event date. These new airports are going to come
in additional new finish which is matte black you know just like KPMG says
matte black all the things. So the new airport tattoos are going to feature
upgraded audio with enhanced base. They're gonna have health sensors capable
of pulling your heart rate from the inner ear and Bluetooth 5.0 for connecting
management and longer battery life. Now Apple please whatever you do don't
make the deeper base like what you had in the first and second generation
beats headphones because it was pretty horrible. Thanks very much appreciate you
Now rounding out the feature set is going to be a soft touch texture coding
that can be applied to the airports and the case itself. Now I'm not really
too sure about this one it just feels like someone who is a pixel fanboy
is screwing with us. But otherwise if they do bring up and they're bringing
the soft touch coding it will be very welcome because my airports to case
looks like hot garbage. And last but certainly not least its air power.
You know the mythical wireless charging pad that is capable of charging
your iPhone your Apple Watch. In addition to your air pods as we draw close
to the rumored event date here are my biggest questions. Number one how
is Apple going to differentiate the experience on native hardware versus
that on third party hardware. So number two how far can we extend the idea
of being able to purchase content on. Another platform and can we expect
to see iTunes Movies and TV shows app or even possibly Apple news and magazines
on Androids. Number three what does the purchasing process look like for
content purchases that originate I'm not in need of hardware. Number four
interestingly enough what is Samsung's incentive to go and maintain the
eye to store and TV apps. Number five. Most importantly what is Apple going
to call the service. Is it going to be Apple. Television is going to be ITV.
Is it going to be Apple TV. And with that what burning questions do you
have about the rumored event and how do you feel about the list of suspected hardware.
You want to see something added to it. Maybe a new macro refresh or maybe
even an iPhone. I see there's no one saying that they couldn't do that
because they've done it before at a March event. Well let me know in the
comments below. Hit like hit subscribe and I will talk to you in the next one.