(heartbeat)
(somber music)
- My name is Jordan
and I am the marketing manager for Anthem Off-Road.
We've never really owned a company vehicle before.
We've built a lot of trucks
but we've never owned a lot of trucks.
We picked up a 2020 Power Wagon and we're gonna build it
and then take it across the U.S. this year.
(upbeat music)
So I've been with Anthem since 2019.
In 2020, with COVID, our show season
and us traveling and kinda dominating got put
on a little bit of a pause.
So in 2021, we picked up a 2020 Power Wagon.
So Anthem really, we took both,
what do we want to build,
what do we think would be a pretty bad build
just to take on, and what does the market show us,
what do the people want, really?
We took both of those in hand.
We saw that we have quite an uptick in eight lug trucks,
those being the 2500s or 3500s,
showing that people who wanna use their trucks
are putting a healthy amount of Anthems on there.
We chose a 2020 Dodge Ram Power Wagon
because we felt that, really no better build
for our lifestyle.
We're gonna be pulling trailers.
We're gonna be hauling ATVs.
We're gonna be going off of the road.
So we want something that can both handle that,
handle the towing capacity, can also handle putting
on quite a few accessories, which we intend on doing
just to build the ultimate beast.
When we started, we took the Power Wagon shell
and we really wanted to build
both an overlanding build as well
as kind of just the ultimate tow rig.
Anything that we can use for hunting, fishing, camping,
going to shows, really loading it down.
So we immediately went with wheels, tires, suspension.
That one was easy.
We chose our Anthem Off-Road Rogues,
our newest wheel to our lineup.
We're gonna go with our bronze finish,
also our first ever bronze wheel into our lineup.
Went with Yokohama Geolandar tires, some 37x13.5,
so that will definitely throw some size onto it.
And Icon three and a half inch suspension.
That's gonna just pick it up just that little bit
without getting us too high in the air,
being able to handle some of that off-roading.
We are partnering with Road Armor for full fronts,
rears, racking, really gonna take Road Armor
and pretty much put it all over the truck.
KC Hilites on a roof rack,
run traction boards in the back, lighting.
Really, we're gonna throw just about anything
that we can put on this thing to build it into a beast.
So we feel that we have a lot
of moving parts in place for the build.
We understand that we're not
just doing wheels, tire, suspension.
We're gonna try to do wheels, tires, suspension,
racking, front, rear, top of the truck, lighting.
We're also trying to pull this off as we come out of COVID.
So we're not really too sure on some of these timelines.
We've talked to some companies. We've heard 15 weeks.
We've talked to some companies and we've heard five days.
So we are targeting to get this done by April
and have this on the road immediately.
I just anticipate.
I hope that that is done before, maybe June.
- All right, today
we're going to be wrapping Anthem's truck.
Anthem went with a satin black.
They're gonna be using it
and turning it into an overland rig.
So that was our choice for the satin black color.
We chose Avery as the SW900 series
which is gonna be durable for up to 10 years for them.
It is just over three mils thick giving them
that protection they need.
Has properties in it when you apply heat, some
of those light scratches are actually gonna come
out from going through the woods and whatnot.
Today, we're going to be taking off the side plastics,
fenders, front bumper, rear bumper.
So we can get this thing washed up
so we can get this nice clean wrap on this thing.
- [Cameraman] And after that, what,
they have some details going on, right?
- Yeah, we have some Anthem decals
that are going along the bottom,
behind the front tires is gonna be their logo.
We've got some logos going on the trunk
and then the sponsors are gonna be going
across the side of the bed here.
- [Cameraman] Perfect. Sounds good.
Let's go to work.
(gentle music)
- [Cameraman] All right. What's left?
- All right.
So the guys are getting through the wrap.
They're about to finish that.
That looks so clean, but we got wheels in, that's easy.
We've got tires in, that's easy,
but we're starting to get a five week timeline.
We're starting to get a 12 week ETA.
We've heard a 14 week ETA.
We've gotten some of those down
but people are starting at the minimum of 10 week ETAs
and I don't really know how this is gonna go.
(gentle music)