- Today has been a really good day so far.
I had some good family time in the morning,
answered some emails,
and started editing my new doc series for the channel.
And I'm really excited about that one.
It's gonna be about different creators
and kind of the behind the scenes of their lives.
I guess kind of like, what it's actually like being them.
And it's really fun to work on that one
'cause nobody's telling me what to do, which is kinda fresh.
I haven't really worked on too many documentaries
where somebody else wasn't telling me what to do.
This one's all me, no sponsors, no nothing,
just whatever I wanna do with it.
But now it's time for a break
and I'm not really much into coffee.
But I am into.
(mellow music)
(liquid bubbling)
(upbeat music)
Bubble tea, it's delicious.
I'm addicted to this stuff nowadays, so good.
(upbeat music)
Supposed to go meet up with a friend
from Sweden who's here in Toronto
to go watch a documentary, but we don't have tickets yet.
Hopefully, we can get tickets.
Before I go though,
I wanted to talk about an article I read last night
that was on Fstoppers, it's a blog about photography,
called, the article was called,
"Canon's Dramatic Drop in Sales
"is a Sign of Something Much More
"Ominous for Photographers".
I'll read a little bit from the article.
The Japanese giant just revealed that sales of their
DSLR and mirrorless cameras have fallen by almost 20%,
in the first quarter of 2019,
prompting them to reduce their sales forecast,
for the year by year, over 14%.
The companies new report also explains
that Canon expects the camera market
to continue to contract for the next couple of years,
a trend they attribute to the ever increasing performance
of smartphones, trade friction between China and the U.S.,
the depreciation of the Euro,
and economic slowdowns in China and Europe are also factors.
And first off, before I even get into this,
I just wanna say I'm a big fan of Canon cameras.
I'm filming on a Canon EOS R right now
and 90% of the time, at least,
I'm filming on some sort of Canon camera.
And for me, this confirms something that
I've been thinking about Canon
over the last couple of years
and that's that they're not innovating
fast enough right now,
at least compared to the other companies.
When I started,
nobody was using Panasonic or Sony for video,
everybody was using the Canon.
Especially when the Canon 5D Mark II came out,
everybody was using Canon.
And now, you look at it and a ton of people use Sony's.
Panasonic has just gone skyrocketing
with their GH5s and all those.
Canon used to be the way to go
and now, there's a whole bunch of different camera companies
that you could use.
Canon hasn't really done anything significant
since the 5D Mark II,
which, that was a revolutionary thing
when the 5D Mark II with 24 frames per second, 1080,
that was a beast of a camera back then.
So Canon's sales are going down.
They're tanking right now
and I don't think it's just because of smartphones
and the other business terms they were using.
I think it has a lot to do with, the fact that
people are using other camera companies now,
not just Canon.
They're using Sony's, Panasonics.
There's so many good cameras out there now.
And the reason why I don't think that
smartphones are taking over
is because companies like Sony,
their sales are going up right now.
Not all the camera companies, their sales are going down.
It seems to be that Canon is struggling right now.
It looks like Canon is losing market share.
(upbeat music)
And at the same time,
I think there's another trend that's happening
and that is that photographers
are turning into videographers.
(upbeat music)
Traditionally, it's been way harder
to get into videography, than photography.
It's been really, really expensive.
If you want to be a videographer,
you'd have to spend so much money, until more recently.
And that's why there's been way more photographers,
I think, at least, than videographers.
But now, videography is very accessible
compared to what it used to be.
You can get a really, really, really high quality camera
for under $1,000 and you have all these different ways
of distributing your video nowadays.
Back in the day,
there was basically just, TV, I guess, that's it.
Nowadays, there's the internet, YouTube.
You can distribute your video
to millions, billions of people for absolutely free.
You can actually get paid to do it.
So what does this have to do with Canon going down?
Well I think Canon has really focused
on that photography group.
They've made some of the best photography cameras
and I still think they have the best photography cameras,
but they've kind of been neglecting
the video side of things.
And I don't think they've realized
this massive shift from photography to now videography.
I even remember talking to some people at Canon
about some of the things
that would be really great for videographers
and I feel like they kind of brushed
some of those things off
because photography was still the main focus
and probably still is right now.
But other camera companies, like Sony and Panasonic,
I feel like they've put way more effort
into their video side instead of the photography.
Yeah, the photography's still decent on those cameras,
but their video side, they've really been innovating
and I think they've been seeing this trend
of photographers moving into videography
and just more people, in general,
being interested in videography.
Where as Canon has been really conservative
with their video features.
Not to mention, they just have so many products
that their always scared of cannibalizing another product
if they put too much into one.
So I really think that they need
to streamline things a little bit,
so that they don't always have to be worrying
about cannibalizing one camera
because this camera might have too much.
So they have to kinda dumb that one down.
I feel like they've been really, really conservative
with their video features.
It is worrisome, though, in that same article
they were saying or Canon was saying,
there's a portion of the market that will remain,
talking about the cameras.
The report states, serving the needs of professional's
and advanced amateurs.
However, it continues, at the same time,
we are taking measures to shift our business focus
towards B2B, business to business,
expanding our business sphere
to automotive and industry use.
So it kinda sounds like Canon is slowing down
some of that consumer camera market
and that innovation and that space.
And that to me is worrisome
because I really like Canon cameras.
I hope Canon makes way better cameras in 2019 and 2020,
so that I get to use better cameras.
And also, it just creates competition.
Sony has to do better, Panasonic has to do better,
Nikon has to do better.
It creates a lot of competition.
So I really hope that Canon
isn't kind of slowing things down
and just being okay with letting go
of some of that market share.
I hope this isn't the beginning of the end
for Canon cameras.
I don't think it is.
I don't think this is all doom and gloom.
I think we probably live in the best era ever for creators.
There's just so many tools for us to use
and so many ways to distribute our videos,
and photos, Instagram, YouTube.
There's just so much that we get to use nowadays.
I really do think that this is
the golden era of creating content.
There are so many opportunities
and so many ways that you can be a filmmaker
and actually make a living from it,
which is pretty incredible if you ask me.
(upbeat music)
I almost launched this into the water.
That would have been bad.
Okay, I gotta get back and go meet up with Andre
and watch a documentary.
Man I love documentaries, they're just so good.
(upbeat music)
I do genuinely hope, though,
that the people at Canon that are like,
okay, boys, let's have a meeting.
How can we make the best possible camera in 2019, 2020
and just make some beast cameras.
Really just for selfish reasons
'cause I want the best camera to use, if I'm being honest,
but I am rooting for them, I'm rooting for them.
(upbeat music)
For you guys, that was just like a couple seconds.
For me, it was like 50 minutes of traffic.
Okay, I gotta go find Andre now, I'm a little late.
(upbeat music)
I don't come downtown too often anymore,
but man, there's so many people here.
I don't know how people vlog
with all of these people around.
I'm in the right place.
- [Woman] How's it going?
- Hey.
- [Matti] How's it going man?
- Good.
- All right, its time to, hopefully, watch a doc.
Are we gonna make it?
- I don't know.
- (laughs) Do you have tickets?
- No.
Do you see this rush, this line?
Do you think we will get one?
Nah.
(Matti laughs)
- It's looking pretty bad, but.
- We'll have to find something else to do, I guess.
- Meh, food's good, too.
We got tickets, we're seeing Gaza.
I'll tell you how it is.
(calm music)
Alright, documentary was pretty good.
It's time for sushi.
I'm planning the next documentary with Andre.
I'm gonna go now, really hungry.
(upbeat music)
Mack, can you speed that up in post?
Just to make it look a little more extreme?
You know? (yells)