If you have a Shopify store, and you're setting up on Google Merchant Center, and you have
found a excessive capitalization error issue, what can you do? In today's video, you're going
to learn all about it. Hi, I'm Clarice Lin, the ROI doctor who helps small businesses and online
stores get more clients and sales by getting on Google and YouTube page one. In today's video,
I'm going to share some screenshots on how you can fix excessive capitalization issue
for your items for your Shopify store. What is exactly excessive capitalization issue?
If you're trying to get your Shopify store set up on Google Merchant Center,
and you've got everything else approved, and you're facing this issue, basically what happens
is you have your product title all in caps on capital format, and Google doesn't like that.
Why is that? So because capitalization is perceived as spammy, spammy emails in capital
letters, which kind of trying to scream to get attention. And suspicious retailers tend to do
that, if you have your product titles in caps, it might look nice and easy for shoppers or browsers
to view your products itself in the store. That's awesome. But when you're sending this information
over to Google Merchant Center, Google doesn't like that. They have algorithm to catch that, so,
they are going to automatically disapprove your products. What you need to do to approve it
is you need to head to your Shopify store to fix this issue. So I'm going to show you on
my computer exactly where you can see this issue, how you can diagnose it and how you
can fix it on your Shopify store when you log in. So let's head onto my computer, let's go.
Let's go into fixing this excessive capitalization issues for your free Google Shopping listing. This
is the main page for your free listings. And that's when you sign into your Google
Merchant Center account. And after you sign in, you'll be able to see something like this
where you can actually look at, if you go to the menu, look at diagnostics tab under products,
under items issues if you're not seeing 100% active items like what I've got here, if your
items are disapproved, you will see it on this red square over right here. Under this official
Help page by Google Merchant Center, how to fix accept, excessive capitalization for your title,
your titles are all in capital letters, that's going to cause an issue. There are instructions
set up by Google to help you to fix it. So there are three steps as you can see from this page,
you'll be able to see the affected products right here. If you have disapproved products,
this is the page you go into. And you can see the instructions where Google has provided, how to
identify the list of products that are affected. What I'm going to teach you in this screenshot
is how to update titles to remove excessive capitalization. If you have a WooCommerce
platform or if you have other e commerce platform that's non Shopify and you would like to learn
something about this, leave a comment in the video below. So I know that you need this video and I
can teach you how you can update the title. If you have a Shopify store, this is how you would do it.
If you log into your Shopify store, and you click on products, all products, and you click on one of
the products, so let's look, this is one of the product details page. As you can see over here,
if you have created your Shopify page itself, and you have put in all caps under this blue box, as
highlighted here, which is silk scarf, everything is in capitalization on your website, on your
Shopify store that looks perfect, you love it, that's fine. However, if you send this directly to
Google Merchant Center, Google is not going to be happy with it as they deem it as spam
text. What you can do instead is, if you scroll further down the page, this is what you're going
to see you have this right at the bottom that says search engine listing preview and you click on
this text here that says Edit website SEO, as you can see over here, if you click on this, you'll be
able to edit the text over here and the text here. I'm going to show you how it looks like so instead
of having it on all caps, you can do title case, which is having the first alphabet of each word
to be in capital letters, or you can just do the first letter of the entire title to be in caps,
that's up to you. As long it's not all title, that's fine with Google. And you can use up to
70 characters. So you have additional description you can also put in right here. So after you have
updated that, okay, on a side note, you can also make changes to your description. This is going to
be a new meta description as what's going to show up on Google search engine results. This is a good
way for you to enhance the meta description to get more click through when people see your products
on Google. So you can condense the text from above as if you have a long description right here,
which is what you show on your website, you want to optimize it, you can optimize the text right
here in the description over here, which is really cool. You can optimize up to 320 characters.
So you can do just that, you update that. Once you've updated it, you will see that a button here
as you can see, the Save button on top of your green button will be enabled, you can
either save it at top or the bottom, doesn't matter. Just save it. Once you have saved it,
then this information will be refreshed over to Google Merchant Center account, if you have an
automated feed. If you don't have an automated feed set up, what do you need to do is to
extract this information, download it and upload it to Google Merchant Center.
You have to do this repeatedly for each of your products that have this capitalization issue.
If you have capitalized all of it on your Shopify store great, you can still leave it that way.
However, if you want to update all your products to be eligible for free Google Shopping listings,
then this is exactly what you need to do to update and fix this error. So your products
will be approved by Google. After you have done all of this, you have to wait for a few days,
or possibly up to a week or so to wait for this information to be updated
over at Google's side. And once it's all done, you shouldn't have this issue you will be able to see
all your, hopefully see all your products will be 100% in green approved active over here.
Now that you have fixed those issues, what you have to do is to be patient, it might take
a few days depending on how many products you have or how many countries you target to have
it listed for free. If you don't get this fixed, you will not be approved for Google Shopping,
you will still be found on Google search and Google image search but it's just that you won't
be found on the shopping tab. So I hope that will be useful for you. If you want to learn
to diagnose more of these other issues that you're encountering for your Shopify store, you can check
out my other playlists right here on the other errors that you get on your Merchant Center on
how you can fix that. If you also want to double up your revenue for your Shopify store. I also
have a couple of videos on that on how to double your revenue by recovering those abandoned cart
and how you can increase average order value for each transaction for your store. If you enjoyed
this video, hit on the like button don't forget to hit subscribe and hit on the notification bell
so you don't miss any of my future videos and I'll see you in the next video. Bye!