- I'm gonna tell you five books that all YouTubers
should read or listen to, if that's your preference.
And we're starting right now!
(upbeat hiphop music)
- I'm Nick from tubertools.com,
welcome to another video.
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Okay, so because there's so much stuff
that goes into YouTube channel,
It's important to educate yourself on all the different
aspects of all of the different stuff
that's involved with making YouTube videos.
So, I put together a list of my favorite books
that all YouTubers should read or listen to,
if that's your preference on consuming books.
Number one,
is Primal Video from Patrick Hanlon.
In my opinion, this book is required reading or listening
for anybody that is serious about building a brand,
or building any type of presence on YouTube
or in the internet, just in general.
Even if you've read this book before,
and it's been a while and you're a little bit
further in the journey, read it again.
Because, I guarantee you that you're gonna get tons
of new insights out of it.
I just did this recently, and I was like,
"Oh my gosh, this is just like a bunch
of new stuff, I've never even read it before."
But anyway, this books go over the seven core principles
of building a really strong brand.
And really doesn't matter if you're on YouTube
or your company or whatever it happens to be,
its' all about building a brand and the things
that make people love what it is that you do.
All the way down to the importance
of coming up with the name,
like the Nimminati for example,
of the group of people that watch your content.
And the importance of making your beliefs known,
either directly or indirectly depending on how
it is that you like to communicate that stuff.
All a whole bunch of other stuff!
But check it out, trust me you're really going
to enjoy this one if you haven't read it already.
Next up on the list is Tube Ritual.
This book is written by Brian G. Johnson.
And this book will help you learn how to go from zero
to five thousand subscribers and more.
Now, in full disclosure here Brian is a friend of mine
however, that this not dismissed the fact
that this book will teach you all of the foundational
stuff that it takes in order to get
momentum on YouTube channel.
This basically covers all of the things
you need to know to get going,
and as long as you keep relying on this same core principles
it's gonna keep growing way past five thousand subscribers.
Next up on the list, is YouTube Secrets
written by Sean Cannell and Benji Travis.
Now, YouTube Secrets goes into all of the
fundamental things as well.
However, they also expand on that and they teach you
how to actually make money
from your YouTube channel as well.
So, if this is something that you're wanting to do,
and you're wanting to earn income from it,
then you definitely need to pick up YouTube Secrets also.
And look, Sean and Benji are just crushing it.
Like if you look at everything it is that they're doing,
I mean they're operating up here,
and the knowledge that they're kicking down
on that book, is awesome.
Sean and Benji collectively through all their
different channels that they're involved with,
have millions of subscribers.
So they know their stuff, they've been doing this
for a long time and that is reflected
in this book, YouTube Secrets.
Next up on the list is, Extreme Ownership.
This book is written by Jocko Willink and Leif Babin.
And it's incredible!
This guys are military guys, and basically
they take the mindsets of operating at a high level
and high stressed situations.
This book is about owning your results.
It's about owning all of the good and the bad things
that come from your decisions.
And instead of putting things of on another people,
even if might seem like other people are responsible
of basically owning everything that's happening to you
based on what you are or are not doing.
It's about being or becoming a leader by being able
to carry that weight of saying,
"You know what, I'm responsible for this.
If things are working out, I'm responsible for this.
If things are not working out,
I'm responsible for that too."
This is really really good book.
It was recommended to me by a friend,
and I've recommended it to a bunch of other people
and they've loved it, and now I'm recommending it to you.
And you should really check it out.
And to make that book even cooler,
Jocko, one of the authors of the book,
also has a YouTube channel on a podcast.
So, he's here in the trenches with us also.
But be warned, it's some pretty hard core stuff
and from time to time you might end up
having to go and look in the mirror
and just look yourself right in the eye and say,
"You know what, yeah, it's me".
Next up on the list is Contagious by Jonah Berger.
This book is about the reasons
or the why behind successful things.
Basically in a nutshell, this video goes viral
whereas this video doesn't.
What makes this video go viral, for example.
And the really cool thing about books like this
are when you're reading this,
you can listen to them and say,
"Okay, well how can I apply this to my YouTube channel?"
"How can I apply this to what it is that I'm doing?"
"How can I apply this to where I can give myself
a chance of having a better product that
I'm putting out here on YouTube?"
If you have any book recommendations
I would love to hear them down in the comments below.
And share this video with a friend.
I've also got a list of tools that
all YouTubers should have.
I put a link to that up at the top of the screen,
you can go ahead and click on that right now.
And to learn more about growing your channel
making videos and all types of other YouTube related stuff
start now by hitting
the round subscribe icon so you don't miss anything.
Thank you so much for watching, I'll see you next time.