welcome back JC Franco here the no-bullshit Amazon seller and this is
how to make money on Amazon as a complete beginner with no experience
this is a free YouTube Amazon FBA course it's gonna cover the whole thing so if
you want to make money on Amazon this is where you need to be and this is exactly
how you're gonna do it now this is the fourth part of a five part series if you
want to watch any other part of the series click right up here or you can go
to the description where they're all be linked out for you and if you watch all
five videos you'll know everything that you need to know but today we're gonna
talk about listing creation so now we're getting for the fun part putting this
stuff onto Amazon the stuff that your customers are actually gonna see and
base their purchase decision off of whether they're gonna give you money or
give someone else money it comes down to this listing comes down to everything
you put into this and whether or not I actually see your product in the first
place is gonna be dependent on this as well as hopefully as you go on so maybe
you've learned a lot hopefully either you're watching its first time you're
taking notes you're going along you're taking the information or if you're
actually doing this now and following along
I mean graduates for getting this far all right so now what we're gonna use
for listing creation and the first thing about a listing is that you need to know
that it's not just about making something that looks beautiful okay it's
about something will make something that will sell okay because unlike a physical
store on e-commerce on Amazon this is all they have this is the pictures the
title the description the bullet points is all they're basing this purchase
decision off of and then reviews once you get reviews right but you never need
it reviews if you can't get the first few people to buy the product begin with
so how do you know if a listing is gonna do well my rule of thumb is just model
it after those who are already successful right you don't want to be a
pioneer and try different random things look at those that are already pioneered
the space for you and take from what they've done right you always can tell
the pioneer because they have the arrows in their back ok so we're gonna go ahead
and click into this guy and we're going to model his listing meaning his bull
pond looks a little bit as bull points let's see first of all feels good
listening okay there's actually good cuz this guy's killing it and there's a lot
that can be approved here okay for example the titles for this should be
more noticeable so design material quality
standout it should be all captain should have you know things that make it pop
let's see what else he goes into you I'm talking a frame perfect if it gets award
documents frame includes a white that will mat would frame would polish a
shatterproof glass that gives a clear view of your document preserving
certificate so that's great talking about the benefits of this product right
china proof glass clear view preserves your awards durable gallery style frame
shutter proof glass again said the same kind of thing well just get some words
and documents easily quickly and securely perfect so what do I want to
match up both points okay is don't talk too much about the feature talk about
the benefit so don't talk about what it does talk about why what it does matters
for me for the customer right so I could say these glasses have yellow lenses
right big deal but if I say these glasses lenses will
protect your eyes from the bright blue light of computer screens and reduce
headaches right that's two different things but it's the same topic right so
instead of talking about a feature talk about why is that a feature important
why do I care because everyone is looking for what is in it for me right
what is in it for me why would I choose this one over anything else it's got to
have something in it for me okay so what we're gonna do is we're just gonna say
usually I look through all the listings and see the best take a few items from
each of the of the listings take my bit bits and pieces but just to keep this
video going we'll just use this one okay so now we're gonna go to buyer launch
again handy trusty dandy viral launch they have this tool called if you go
here we know you're familiar with products cover now you know market
intelligence I showed you a keyword research and then now we have a listing
builder again amazing tool right if you're a lumberjack this is your this is
the difference in of having a chainsaw versus having an axe versus having a
pocketknife trying to cut down a tree case you click on listing builder right
go to builder all you do is enter a keyword okay so you go ahead into your
keyword and you put diploma frame and you search and what's gonna happen is
they're gonna pull up the most relevant keywords so this is based off of the
same engine that they use the keyword research so I'm giving you a priority
score and they're giving you an opportunity score and they're giving you
the amount of search volume so when you're creating a listing you want
have as much of these these keywords in there as possible so you can rank better
right so these are the amount of searches see to that 26,000 this is a
total amount of searches of all these listing of things added up okay and
they'll tell you how optimized is your listing this one needs work because
obvious is nothing in here so let's go ahead and grab from this title and I
don't like putting especially if you're a brand new brand you don't need to put
your brand name in the beginning because no one actually cares or knows what it
is and it has no effect on their buying decision no one's going oh man can flat
I definitely need to buy them cuz they're American flat I mean some people
might be but I don't know who those guys are okay so first thing you put is the
size it seems like document frame made for document size this to this with Matt
let's actually go back and see what other titles are looking like luxurious
document frame flagship that's the brand name diploma frame with tassel shadow
box real so okay one thing I want to mention when creating a listing and
creating a title is that you want to have a many keywords as possible but you
also want to keep it very relevant for the title like once I get past dot dot
I'm not reading that anymore and it doesn't matter I wanted a title when I'm
stopping personally on Amazon and when I found works best is having a title that
gives all the details they need but it still seems like an organic title that
is actually a title of what the product is and it's not just a bunch of keywords
stuffed in there right so instead of just going to pull my frame certificate
degree diploma a try 11 holder college document graduation frame Ford for dogs
and cats right you know what I mean like throwing much stuff in that it doesn't
matter it's not gonna it's not gonna help you so let's see put in the
dimensions seems to be good so let's just grab this diploma frame with tasks
look at us we're gonna do right tassel shadow box
what is that real wood and glass golden Ram 11 my 16 frame let's put that into
the title you'll see what happens when you put these into the title it the
it'll actually crossed out so you know this is used this is used this frame was
used diploma right so you know exactly what was usual you know what is left to
work with so 11 by 1600 by 14
I pull my frame with tassel shadow to pull my frame with tassel let's actually
put this in here well find by 11 which is paper size real wood in glass what
did the other guys say glass about his glass shatter proof glass durable glass
or degree certificate and document okay so ready use half of the toilet search
for volume it's a very you know one piece title nothing too flashy
nothing oh it's not over keyword stuffed tells you exactly what you need no it's
a diploma frame with tassel 8.5 by 11 real wood and durable glass four degree
certificate and end documents so now what we're gonna do is go in to do the
features so for the features let's just grab from one of these guys so here is
an example of terrible terrible bullet points right
it just looks messy it's not telling you it's giving you features instead of
benefits so let's go back to the first guy because he had a great list of
features and benefits so one point about red bullet points is knowing your
customer who's buying this what are they buying it for this is someone who wants
to show off some piece of paper that they have rights like a degree
I'm just solved because I don't have one but a degree a diploma some kind of
award right so I would makes it something that sticks out to them so
like prestige right all caps and then you can go into the instead of designer
I change the title make it all caps grab this copy that and just read redo it a
little bit real would 11 go over my living here so I'll just say real wood
what are the main things here real wood document frame the onion here 8.5 by 11
I should space that out as according to this so I spaced out better serve your
great accomplishment graduation right so I'm pulling that now college bachelor's
master's and I'll work on that right and then I'll go into the next point
material shatterproof glass material still not sure I spelled that right
material shatterproof glass to protect sorry the
recording cut out there I don't know where I lost you guys at but I was just
going through this and yeah that was just saying that's how I was you're
right listing so you go through here you put in the title and you use this and
and make sure that your be as relevant as possible at the same time making it
as clear as possible showing the the benefits and not just the features and
then you do the same thing for the description and then with the nice thing
about this is then you can use what if say you're done all the all here the
features you did the description you can move your unused search terms to the
back end search terms so now you have all these back end search terms that you
can grab and put into the back end of your listing okay so that's really why I
love to use listening builder creating listing it's not that hard it's just it
takes a lot of time a lot of thought process I couldn't obviously create a
great listing right now because obviously because I mean more time to
think but if you're actually gonna do a do a lot of research could look at your
top competitors piece to take the best pieces from theirs put it into yours
make sure your unique features are being showcased as well okay another thing the
cool about this it'll show you like misspellings so sometimes we'll be
misspellings certificate a certificate see a diploma so things like that that
are actually being searched for that you just will never know if it wasn't for
this tool now I need to add a few very important things before you move on to
the final video of this series at the very end here I added all the keywords I
just pressed you know that button that says add all to back-end but I would
focus on the keywords I want to just do it like that it is a great button that
you can use and it's gonna help you but I would actually spend some time folks
on the backend keywords because that's a second most important thing behind the
title for ranking your listing so make sure you're you're really focusing on
them it is smart to put you know misspellings and different languages in
there but make sure your main keywords are they're the ones that aren't already
used for the title next I want to talk about the images a little bit which is
something I didn't like a touch on now I did a little poll for the community of
my channel maybe you voted on it and asked what is the most important thing
when you're buying a product on besides the reviews and it was a
landslide vote for the images now the images are the most important thing that
you to focus on that's gonna sell your product okay so make sure they are
quality and not just high quality make sure that you're taking them with intent
like you know exactly why you're choosing listing you're choosing the
picture that you're choosing and what your idea is what you're trying to
portray to the customer because again that's all they have on Amazon is the
images to look at right then they can't feel you probably can't touch it so the
images need to really tell a story of what your product does and why it's
better than everyone else you need to show try to trigger a motion right use
lifestyle photos so that's people using your product how it would be used how it
makes their their life better like if you've seen like infomercial before you
know they always have a you know this is the old way of doing it and it's all in
black and white and then now introducing this new product and then it's all in
color and it shows how happy they are and then they're not frustrated anymore
they're happy they're their problems have been solved and that's what you can
be showing with your images okay so so use of all the image slots that you have
and also use of all the white space that you can for your image so there's
nothing worse than seeing a image on Amazon and it's like this small little
thing in the picture and there's like this giant border of white all around it
make it as large you cancel your filling all the space on your picture you
shouldn't have a bunch of white all around your picture you should have your
main put your product filling all that space okay also your main image should
only be in a white background okay usually you're not allowed to have like
badges or texts or your logo or whatever it is on your on your main image right
some people will be like brand new 20 20 best product you know high reviews or
best selling or whatever they'll put their own badge on it but you can't do
that now some people will get away with it you will see that all the time on
Amazon but it is against the rules so if you're gonna do that do that at your own
risk and just know that Amazon might just take down you're listening because
you know you're not following the rules and you will be in the wrong for that
and that's gonna that's gonna hurt you in terms of your sales and your revenue
and your account in general so if you want to do that play by your own risk so
now you know how to make your listing your product is found mate and being
shipped into Amazon everything is ready to go all you got to do now is wait for
your part to arrive and launch it so if you're ready for the final step
to launch a product make some money on Amazon click it right there that is the
final part of the series hopefully you enjoyed this click the bottom link for
the my free masterclass I'm gonna show some of my secrets that you've got to be
there to see and then click my face subscribe I'm Jesse Frank oh and don't
forget your empire awaits