Welcome back. In this video, I'm going to show you how to market yourself as a
motivational speaker. There's really a secret that is kind of untapped on
YouTube. If you have an expertise, YouTube is the place to market yourself and I'm
going to show you how to do that.
So, I'm going to talk to you about a few things in this video. I'm going to actually
introduce the National Speakers Association if you haven't learned about
that group. I'm going to share why I'm a part of it. So,
then I'm really going to dive into the power of YouTube and show you what's
possible. Because you can really leverage YouTube to market yourself as a speaker.
So, I'm going to show you an example of somebody who's been a past president in
the National Speakers Association. He's currently getting lots of speaking
engagements on YouTube. His name is Paul Jenkins. And I'll show you exactly what
we've done there. Another person I'll show you is Kris Krohn. We've done some
really amazing things on YouTube there. And then I'll talk about the quickest
way that you can monetize your YouTube channel. And then I'll talk about a
timeline on how you can monetize it with speaking engagements with events and
even add revenue. If you're not a part of the NSA, the National Speakers
Association then I certainly encourage you to take a look at it. Find out where
your local chapters and when they meet and go attend. It's a really good group.
It's a group that's there dedicated to serving each other and helping boost
each other's careers. So, these are all coaches and speakers there. Learning
how to grow their business and learning how to make more money as a motivational
speaker. So, if you're to compare it to Toastmasters, Toastmasters is great for
practice. That's more of a club you probably have a dozen different clubs in
your area and you could just go and practice. Practice different areas and
have people catch you if you're saying thumbs or us.
That's not what the NSA is about. The NSA is learning the behind the scenes of
business on how to become a better speaker, how to promote yourself, how to
work with meeting planners. Really how to grow your business and make money as a
motivational speaker. So, you've got to check it out. Every July the NSA has the
National Convention and I highly recommend that you come to one of those
as well. Now, let's give you a couple examples. My hope is that by sharing
these 2 examples, you really have a good vision of what's possible and why
YouTube is such a good option for marketing your business. So, Paul Jenkins,
he's a positivity psychologist. In fact, he had a practice doing typical
psychology work for many many years. And he found that he really enjoyed speaking
and coaching. So, while he's still a licensed psychologist,
he does a lot more work in the coaching and speaking space, he was
actually a president of our National Speakers Association chapter for a year.
Now, to give you a little bit of background, he has had a podcast for 12
years. And he's had tons of amazing guests on his podcast. But it's been
really hard for him to know how to monetize that. How to really translate
that into business. He did have a YouTube channel. He'd been putting miscellaneous
videos there for years and he had grown it up to 235 subscribers. And then I
talked to him about really taking his channel seriously. Implementing some
strategies taking his channel to 5 episodes a week and we can talk about
that in another video about why what's the best consistency. So here we
are, 22 months later and we've got 85,000 subscribers and we're averaging 15,000
views every single day. So, what does Paul do with all of this? He's actually
monetizing the channel in 3 different ways. The first I've kind of
mentioned speaking engagements, right? He's getting full fee speaking
engagements just because of his exposure and following on YouTube. Now, he speaks
on a variety of topics. He talks a lot about positivity. He's definitely a
positivity expert. Talks a lot about parenting and a lot about relationships.
In fact, his YouTube channel has really gathered a lot of traction around the
parenting topics. On videos like how to get your kids to listen without yelling.
So, he and his wife created a parenting course that they sell. And they don't
really sell them in the YouTube videos. Aut at the end of the video, he'll say,
"Hey, if you found this video helpful, I've got a free gift for you. Go ahead and
click the link below and you can get access to that." So, he gives them the free
gift and that they're now on his list. They've now become a lead. He can follow
up with them and sell them his parenting course. So, currently Paul's getting tons
and tons of leads coming in every single month just from the YouTube traffic to
his website and into his sales funnel. Now, another way that Paul is making
revenue is actually Adsense. This is something that you don't want to plan on
it being very significant in the very beginning. And what is very beginning
mean? I mean for the first couple of years, I don't really plan on making too
much money. I've got permission from Paul to share
these numbers so I can tell you how much ad revenue this child brings. Again, we're
22 months in. And it's bringing in I'd say about $1,200
per month right now. And that's not a whole lot. But it can grow. I can tell you
that I've got other channels that I produce one that I own. That one's made
as much as $18,000 in a single month. Another one of my clients
is bringing in right now about $13,000 a month. So, it can become very significant.
But you typically don't get to those levels on this type of a channel for
about 3 to 4 years. Looks like I'd take off this next example. Because we're
having amazing success. Now, this is the Kris Krohn Channel. It's currently
generating between 5 and 6 thousand dollars every single month just
from the YouTube traffic, okay? So, I just to set the stage. This is a really
successful channel and yet we've done it all through YouTube just making how-to
videos. Now, there's a principle that I want to share with an experience that
the Kris had that I think will really relate to you wanting to get speaking
engagements from YouTube. Because it will take some time. At first,
the main way that Kris wanted to monetize his channel is to get people to
come to his local events here in Utah. We had built a significant amount of
momentum on the channel. People were commenting and saying things like, how
can I work with you? Do you coach people? Do you have anything to sell? I don't
think they said those words. But you know how can we work with you? And Kris
wanted people to come from around the country and come to Utah to attend his
event. And it just wasn't happening. We maybe have one or 2 people in an
entire year come to his events. So, we had to think, Okay, well... They want something.
Let's create something digital. And so Kris created a digital course, a video
course that he could then sell to them for $1000. We launched that course and at
the time, we had about 65,000 subscribers. We launched that
course and very quickly in that month, that first month generated a
$100,000. And then the excitement kind of settled down. We
averaged in for the next several months making about $40,000 per
month and then it just grew from there to now making between 5 and 6
hundred thousand dollars a month. And it's now 2 years later. Here's the cool
thing: Today, Kris is able to fill his events from YouTube traffic. People that
found him on YouTube are now coming to Utah and attending
his events. He put on an event recently. I don't remember the exact number. He told
me was either 250 people or 350 people in attendance. Majority of which were all
from YouTube. So, that's pretty cool but we're almost 5 years into this channel.
For the first 2 and a half years, we built the channel gradually just one
episode per week at most. Then as we started to get momentum, we
started increasing that up to 5 episodes per week. And 4 months later, our channel
had our first spike. 2 months after that is when we launched the digital
course. We had hit 65 thousand subscribers. We had our first 6-figure
month. Now, 2 years later, we're at a point where we're monetizing it much
better and Kris is able to fill his events. So, just like filling events for
Kris took time, getting speaking engagements from YouTube is going to take
time. The quickest way to monetize your channel early on, we found with Kris and
we found with many other channels since. This is by creating a digital course.
When you're creating a channel around your expertise or answering people's
questions, they want more from you. They're going to go to your website and see
if you sell something. They they want to know if you have any programs or
coaching or membership sites or a course that they can take. And then as you
continue building your channel, you are gonna get more and more speaking
engagements from them. Now, I'm going to explain the huge opportunity that you
have on YouTube because you are an expert. People all around the world,
they're searching for your expertise. They just don't know that you exist. They
don't know that you exist. They don't know how to find you. So, what do they do?
They go to Google and YouTube and they type in their questions. So, I'm hoping a
light just went off in your head. If not, I'll give it to you. All you have to do
is make videos that answer their questions. It's as simple as that. That's
what we did with Paul Jenkins. That's what we did with Kris Krohn. I
currently produce 13 different channels and that's what we're doing on every
single one of them. In fact, with the Kris Krohn channel, we're now
approaching a half a million subscribers and we're doing a variety of topics. Some
of them are just miscellaneous. They're not questions of people
are asking. But the first 700 videos that we created on that channel, all followed
this exact strategy of doing keyword research before filming. So, that you can
find the questions that people are asking and then you know the exact title
or videos. So, you can't just make up these titles. You don't want to just title your
video and guess what people are asking. You want to do keyword research. I've
created another episode. I'll link to it right here. It's my leaf strategy. I go
into depth in this video on how you can do the keyword research to find these
questions. Like, I actually even show you the tool that you can use that makes it
really really simple. You just type in your category and we'll show you all the
questions that people are asking online. So, definitely watch this video next.