Welcome back to my 5-video series on how to start a successful skill- or
knowledge-based online business.
This series is all about how you can monetize your own unique skill or
knowledge. We all have skills and knowledge to share with the world,
and there really are people out there right now who need the knowledge that you
already have and who will pay you for it. If you're new here, welcome.
My name is Rachel Harrison-Sund,
and I am going to be showing you how to create your own skill- or
knowledge-based online business over the next few weeks.
If you're interested in that,
please hit the "Subscribe" button and hit the bell so that you can be notified
every time one of these five videos comes out over the next few weeks.
You can start monetizing your own unique skills or knowledge
using a 4-step framework for a successful skill- or knowledge-based online
business launch. The first step is to uncover your profitable idea.
Step two is to attract your ideal customers.
Step three is to create your irresistible offer,
and step four is to build your infrastructure and launch that irresistible
offer. This is video four in the series. If you missed the first three videos,
I highly recommend watching those first so that you don't miss any of the
important steps. I've linked down below to all of those in the series.
In today's video,
we're going to be talking about how to create your irresistible offer.
This is the offer that's going to be so enticing that your ideal customers are
going to be screaming, "Take my money!" Thankfully, by this stage,
you have already done most of the legwork involved in determining exactly what
type of offer is going to resonate with your ideal customers because you have
already spoken directly to them and you've asked. If you skipped that step,
don't.
It's absolutely critical that you speak to real members of your target audience
so that you can hear straight from the horse's mouth, so to speak,
what their biggest frustrations and pain points are.
You want to be the one to offer them the exact solution to their exact problem.
Go back to your validation stage discussions with your ideal customers and
review those early product or service ideas.
Which ones resonated with them the most?
When you asked which ones they'd be thrilled to buy right now,
which ideas were a "hell, yes!"? If you had "hell, yes,!",
that's the one to focus on. If you only got a few "maybe"s,
or "I'm not sure"s or "probably"s,
then you haven't found your product or service idea just yet. That is okay.
Review your discussions with your ideal customers.
What were their biggest problems? Remember, the more urgent, dire,
or painful the problem is,
the more likely someone's going to be to be actively searching for a solution to
that problem, and of course you want to be the one to step right in and be that
solution.
Ask yourself how your product or service is going to make the problem go away.
Once you've got an offer in mind,
I encourage you to reach out to your ideal customers again if you need further
information to validate your newly chosen offer idea.
Find out if they've ever paid for something similar before,
ask them what worked and didn't work, ask them,
"if I could create a product or service that was absolutely perfect for you,
what would that look like?" Ask them how they would prefer that solution be
delivered to them: coaching session, digital course, monthly membership,
live event, virtual event.
Once you've collected all of this information and you've got a clear plan for
what your offer is going to be and how you'll deliver it,
it's then time to start working on the details.
First you're going to outline your offer.
Start with the end in mind by asking yourself,
"What is the result that my offer promises?
What burning pain am I trying to solve?
What information does my ideal customer need in order to get this result?"
Then you can develop a step-by-step process by which your ideal customers can
get that result.
You'll likely make adjustments to your outline as you develop your offer
further, and that's totally fine. It's not set in stone at this point.
Just map it out as best as you can and refine as you go. Next,
consider positioning.
Positioning essentially is how your product or service is seen in your target
market's mind in relation to your competitors.
You want to clearly define what it is that differentiates you from other people
in your space and how you're going to stand out.
I'll use the same example here of myself that I used in a previous video.
I'm not the only person on YouTube who helps people to create and sell
low-content books on KDP,
but many people gravitate toward me because of the emphasis I place on quality
over quantity and my more "slow and steady wins the race" kind of approach.
Meanwhile,
others might gravitate toward my competitors because of their knowledge of ads
or maybe their overall methods just resonate more with them than mine,
or maybe they just like them better for whatever reason.
Just figure out what makes you and your offer different and then lean into it
when creating your offer.
Next it's time to give your product or service an awesome name.
Your name should clearly state the problem it solves while also sparking some
curiosity, and it should be distinctive rather than descriptive.
The main reason for this is that descriptive names cannot be trademarked.
This can sometimes be a little bit tricky,
so I definitely suggest doing some research about what descriptive
versus distinctive names as they relate to trademark law is before deciding on
anything. Of course,
ideally your name should get your ideal customers exclaiming, "I want that!"
Before actually building your offer, start thinking about your price.
You don't have to have it nailed down just yet, but try and get in the ballpark.
Pricing your offer appropriately can be a real stumbling block for many people.
How do you put a price tag on something you're not sure anyone is even going to
buy in the first place, right? Wrong.
You have already spoken to your ideal customers and they've told you firsthand
that they want your offer,
so if your offer is solving a problem that is causing them pain or frustration,
they are going to happily pay you for it. When pricing your offer,
don't devalue it or yourself.
Consider the total value that you're offering your ideal customer.
What's the solution to their biggest pain point worth to them?
Think about some of your own current pain points and what you'd pay in order for
them to suddenly disappear.
Ask yourself what it might cost your customers if they don't take you up on your
offer.
You also want to resist the urge to see what your competitors are charging and
then just undercut them. Remember,
it's not about what your competitors are charging.
It's about the value that you are bringing to the table with your offer.
Once you've nailed down your product or service idea, outlined your offer,
considered its positioning,
and given it an awesome name and a price tag that relates to the value it's
going to deliver to your ideal customer,
it's time to get to work and bring that offer to life.
Once you've built that offer,
it's going to be time to set up your delivery infrastructure and plan out your
launch, which is what we're going to be talking about in next week's video.
If you're watching this video after next week's video has already come out,
you will find a link to that video in the description below as well as the first
three videos in this series.
If you'd like to have all of the information I've been talking about in this
series in written form, I also invite you to download my free guide,
"The 4-Step,
"No Time to Waste" Online Business Startup Blueprint" down in the description
below. As always, if you like this video,
hit the "Like" button and share it with anyone who you think is considering
starting a skill- or knowledge-based online business or who just might find it
useful in general. Thank you so much for watching and we will see you next time.