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- Welcome back.
I'm going to take you on a tour today
to check out a brand new A380.
Let's go.
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This is the product we've been waiting for.
The premium economy.
Let's check out a seat here.
Oh look at the leather, white colour,
beige colour leather here.
So let's recline.
And what's nice also,
my leg can go directly underneath the seats in front of me.
The additional feature you find this seat has,
which economy doesn't is the leg rest.
So now I'm going to lift the leg rest up,
and then I can still slide down while I sit,
so this gives you that extra comfort and extra room.
(upbeat music)
So personally, if you ask my opinion
about the premium economy,
I think is a win for the consumer.
There's a fourth cabin product on the Emirates 380,
so now there's a product fit every budget to choose.
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Beautiful products on the A380,
it's great to see you guys doing investing on it.
But Emirates is not the first airline
the world to offer premium economy.
What makes you now to offer such products?
- There is a lot of demand from our existing customers
who wants to experience something more
than the current standard economy.
And this premium economy will give them that opportunity
to enjoy something more luxurious,
and a very nice comfortable seat.
You can see me in here, has got a nice eight inch recline.
It's got a wonderful leg rest area.
So it's very comfortable,
especially when it comes to a long haul flight.
- And you have five more A380 yet to be delivered.
Is there any plan to retrofit existing planes
in the fleet to have premium economy as well?
- It's difficult to support our business requirement
with five aircraft, so this required us to upgrade
some of our existing fleet.
So there will be an upgrade from our existing E37,
and the A380 aircraft with the premium economy.
At least there'll be more than 55%
of our fleet that we have today.
will be fitted with premium economic.
- Well, many other airlines are now retiring the A380,
they couldn't make it work.
But for Emirates,
you are still operating many A380
around your network every day.
- Our business model is unique
and it had been working for us quite well.
We need a bigger capacity aircraft,
especially with a lot of airport
have restricted capacity and operations.
And we have seen this since we've taken our first aircraft
in 2008 has been a successful story.
And we find that our customer love this aircraft.
There is some kind of bonding that gets developed
once you fly the aircraft for the first time.
We are the first airline to introduce
electro window shades for economy section.
Especially at a time when you want to darken the whole thing
it give you a hundred percent darkness.
Son, do you think what you're standing and looking at here?
- This looks like a tree.
- It is a tree from our home town Dubai.
It is called Ghaf.
We always trying to introduce something
in our aircraft interiors to reflect
the nature of our countries,
and this country to reflect exactly that.
So we work quite a lot with people
in trying to see what can we else introduce in our aircraft?
So tell you what this tree is about.
(upbeat music)
- Now guys, this is the best seats for a nav geek,
'cause you have to forward leading edge engine view.
So 40 alpha and 40 kilo,
the last row in the premium economy
gives you that great view.
So I want to share with you the little tip here
how to fly in the Emirates premium economy.
And currently this A380 rotated on EK3 and EK4
daily between London and Dubai.
So if you are flying on this flight
and sitting in the former economy,
you might be the lucky one to fly
in the new premium economy product.
Currently Emirates is not selling the premium economy
until they have more aeroplanes equipped
with the new products.
So for the time being they're giving complimentary upgrades
for frequent flyers and full fare paying economy passengers.
More details of the soft products in premium economy
will be reviewed in the near future.
Now, let's take a look on the upper deck.
(upbeat music)
And here, we have a little waterfall inside the A380.
Isn't that fantastic?
It looks like they've done a lots of changes here.
I have lots of Ghaf trees around the wall here.
It used to be Dubai skyline I remember,
a lot more beige.
And now it's more modern now,
it has this very sophisticated look,
more brown, beige, cream, more mixed look.
(upbeat music)
This is really impressive.
It's so beautiful honestly.
When you see it, you would agree with me.
As the white letter and everything looks so upscale.
The whole business class, the whole atmosphere has changed
because the fabric has changed.
So there are subtle changes in business class as well.
If you notice this head rest here and the whole seat design,
this whole fabric change design
was inspired from automobile.
And what I like about this, it's very, very soft,
there's that additional support for your head.
Not just the leather cushion
but this very soft cushion on top of it.
(upbeat music)
I love touring the new aeroplane.
Look at the economy class,
all the fabric has changed.
Now with this turquoise blue, I can see it's very well lit,
it gives a bright feeling.
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It's such a beautiful interior
and I hope you will get a chance to fly on this A380 soon.
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