What's up you guys Jason Wardrop here in this video? I'm gonna break down some different tools
You can use in your real estate business to increase your revenue and just basically help you all around be more efficient
So I'm going to show you several free tools and I'm actually going to show you guys how to use them and then I'll show
You guys some paid tools, but I think obviously because you're actually gonna have to invest money with those
I think that they're totally worth it as far as the
Functionality and what's actually going to get you?
So the first one I want to break down and share with you guys is a tool called
canvas ocan
Va.com now I know a lot of you guys already know what this is
But basically it allows you to go through and create social media posts
Very easily if you're not like a designer, I'm not a designer
I don't really like to go through and invest money into designers for like Facebook posts Instagram posts or anything like that YouTube thumbnails
But I'm able to do a lot of this stuff with canva
now the cool thing about canva is because every single post so Facebook Instagram
YouTube thumbnails all this stuff. It's like you have different dimensions or even like your facebook cover photo
The one on your Facebook page at the very top or any of these things. They're all just like different dimensions
And so if you come over here to create a design
Canva makes it super easy. You click on more and they have all these pre-built
dimensions of
Anything that you're gonna actually need so if you're gonna go through and make a Facebook post or like an Instagram post on Instagram
Facebook a Facebook ad a YouTube thumbnail like they've got all of these down here and then if you come down
We have social media headers
So if you want to go through and where is the Facebook so the facebook cover photo?
So that's when you're creating your Facebook page. So let me just pull up
My Facebook page really quick and show you guys right here if you're going through and creating your Facebook page
You've got this main photo up here at the top. And so you see this like I just created this in canva
It was super easy to go through and create it
You can drag around the text the arrows
Anything and it's a hundred percent for free and then you just down it's like the way they make their money
Is there some images and stuff like that?
They charge a dollar or $2 or something like that
But I usually just use my own designs or my own text or whatever
And so it doesn't really cost any money there
So it's really nice to go through and create that so let me just go through and show you
It's like for example this Facebook post and as of late guys
Facebook and Instagram because it's basically the same thing owned by the same people
they're making those square images take up the most amount of real estate space when you're scrolling through your
Newsfeed on your mobile phone which obviously like you want to be able to catch someone's attention
So like how the Facebook ad right here, see how it's like super horizontal. It doesn't take a lot of vertical space
Well, we want to do something like this one where it's 800 by 800
It's a perfect square because it's going to take up more space in that newsfeed bringing your business a little bit more attention
So now we come over here
All we have to do is hit
uploads and then we can say like let's say we like this house or let's say you have a picture of a
Listing that you're trying to go through and promote you come in here
let's just say this is it and obviously like I could take time and go through and make sure that I've got a
Square image or something like that, but just for the sake of example
I'm just gonna throw go through and show you guys and then we come over here to text and they've got all these little fun
Text type things and say like happy birthday or something like that, but you can easily go through and change this so we say new
OOP
New
Listing and then you change the color here
Let's make this maybe why so to stand out good
And you see just like how easy this is to go through and create you can drag it make it a different size
So new listing obviously, I don't love that font or anything like that
But I just kind of want to show you guys
What's possible so you can over here - LM elements you have different icons. You have different shapes. You have all this stuff
So you see like you've got some that are free and then you'll come down here
You'll have some that are paid or whatever
But you just come down over here and like let's say you want this light bulb you resize it make whatever size you want
You come over here. You can even rotate it
it's like maybe we want that in an angle and just makes it super easy to go through and create these posts for Facebook for
Instagram for any type of social media environment that you're trying to go through and leverage so that is canva guys it is see and
va.com you can probably see it up here in my
In my URL right there CA NVA comm go grab a free account go mess around check it out. It's awesome
And so the second one is something called Trello. Okay now, let me just zoom in here
So you guys can see this a little bit better, but Trel is a great way to go through and make lists of everything
So the way I would use this if I was a real estate
Agent is going through and making a list of all of your people that you've contacted in the last week
It kind of can act almost like a little bit of a CRM for you
The great thing is is there's a mobile app on your phone
Well, obviously it's a mobile app on your phone
but that you can go through and check out all these lists and then
All you do is take one of these and you just drag it from one list to the next
So like let's say hey there a beginning of the week
Let's just create a new board right here and I'll show you guys exactly how this works real estate
demo, we give it a name and
Then we can say hey
The first list is people to contact
this week
And so then on like Sunday evening or Monday or whatever you do your planning you can go through and make the list of people
You need to contact this week and then you could say like maybe that you
contacted them how to follow up whatever and then maybe you say like
Appointment scheduled
Showing scheduled or whatever whatever your list you want to be and then let's say we come over here. We say Jason
Jane
Suzy, you know
so we have all these different ones and then like you're going through the week and you can do this on your phone in the
Inside the app like I was telling you like let's say, okay
Hey, I actually contacted Jason like we had a text message back and forth and then oh, we've got the appointment finally scheduled now
Okay, and then you can even come in here. This is really cool
You can come in here and you can set like a due date you can put create checklist
So come over here checklist name is test checklist. You just make all these different items inside of this checklist like
get
listing
appointment set up
Okay
And then you go through and just do all the next the next documents that you need or whatever and the you score here
So let's just go through
And create a couple of these so you can just come over here what you could have done boom check check check
completed and then once you get that completed
You can move it over to the next list. Okay, so these are awesome because you can create due dates you can add attachments
So let's say you've got like documents or files that are specifically for that contact for that lead
You can just attach that document to that create checklist labels add members to this card
so like if someone else on your real estate team that you need to go through and add to this or maybe a
Lender or whatever. You can create a due date. Hey, this is gonna be do I needed to get this done by next Friday and
Or whatever it is
You can just easy go through and make those due dates those check lists
All that stuff and it just makes it so much easier as you're going through and managing all of your contacts
And once again guys, this is a hundred percent free
I'm honestly I don't even know if they have a paid version. I don't think they do
And so it's it's a huge benefit. We use it for our company
I use it for planning and organizing all of my youtube videos. Just a great way to stay organized
We'll come back and I'll show you guys that we've got right here
so I've got
the videos on passive income on Facebook ads and marking agencies on real estate the ones I'm gonna be doing this week the ones I've
already completed and so you can see the way I've got this organized and then as far as like with our
company any new clients that come on board
we have the new clients drop into here and then we have all of our different account reps over here and
Lauren on our team once a new sign up comes in she'll drag it over to whoever is gonna be working on that
And so it's just a really really nice free easy tool does stay organized and manage everything that's going on
so like for example
if you've got a real estate team and you've got new leads that are coming in you can even come over here and
Assign these new leads to different people or a sign like let's say this is this is Jason's this is Adams
This is Denise
This is best like you have all the different categories over here and you just drag them over and then it's like okay
this person is assigned to do this and the cool thing is another another tool that I
Don't have it like pulled up right now, but is slack
It's a messaging service to go through and be able just basically communicate with your team. Now. There's a mobile app
there's a desktop app and the cool thing is is the way we've got to sit up on our team is anytime like
Lauren goes through and adds one of these new signups to somebody's account right here their list
Then what happens is a automatic slack
Notification gets sent to that person saying hey there was a new signup assigned to you
jump in and get started and they click on this we have the checklist of all the things that they need to go through and
Get done that are already but just pre-built. It's automated on there
So it just really simplifies your business quite a bit
Now the third or I guess the fourth because we said canva slack
Trello and then the fourth one is
obviously is Arsenal mkg Arsenal marketing the reason why I
Recommend. This one right here guys is one. We do have a mobile app now which will get instant lead notification
So when you go through you can set up your lead generation campaign once which I'll show you guys here in a second
We've already got these campaigns pre-built for you with the pre-built email and text marketing follow-up
And so you set it up once maybe spend 20 or 30 minutes
get that Facebook ad set up and then any time you get a new lead you're out and about at a showing or an
Appointment or running an open house or out with the family or whatever it is
You get the lead notification right on the mobile app
And then you have these automated text messages going out and emails going out
Following up with this lead so you don't even have to worry about that
and then once the lead actually
responds
Then you're able to go through and get a notification on the app and text them back right away
From a local phone number that is just assigned to you when you get signed up and you're able to have that back-and-forth communication
Because guys we all know that texting is where most people actually communicate these days
Most people are going to screen phone calls. Most people don't listen their voicemails
A lot of people don't respond to emails and so with that texting that back and forth
You're able to go through and set a lot more
appointments from the lead you're generating and you're able to get in touch with those leads immediately which
studies show that if you're not able to contact a lead within the first five minutes
That the actual contact rate drops more than a hundred times
If you don't contact with them in the first five minutes and the qualification rate drops
Twenty-one times if you're unable to contact them within the first five minutes
So with this automation and let me just show you guys real quick here and go through create a new lead page
So let's say you're trying to generate a listing
Market a listing trying to get seller leads buyer leads if you don't have a listing go through and market an open house
Whatever it is, you just click on one of these. Let's say we've got a buyer
Okay, we're trying to get buyer leads
But we don't have a listing to market
We go through we can go through and mess with this and just kind of like edit this
I'm not going to go through and show you guys how to do this because a lot of this is already pre-built
We've got the headline
All you do is put in your city and all that and then look at this guy's it
Takes about 20 to 30 minutes to get all this set up with the facebook ad and all that stuff
But you look here
this is the one we just created Byerly no listing and
we've already got all of the follow up so
Immediately that person is going to get an email and then they're gonna get a text one minute later. Hey and it's gonna
Automatically look
Aligned with your name and so these are all text messages to initiate a response
Okay, then the next day it says hey, have you been pre-approved with the lender?
And the cool thing is is the way we've set this up guys. So we've got this 14 day follow up
so a new lead comes in and we're gonna have this automated follow up this already pre-built pre done for you and
It's going to go through and send out all these messages
But as soon as this person responds, it's like if you say hey
Have you been pre-approved with the lender and that's the next day and they text back and say yes
I have and you're able to start initiate that conversation
the rest of the follow up just automatically gets cancelled and so you're not looking stupid when they've already
Responded to you and then the next day you're texting
Hey, have you been able to find a home in the area that you're interested in and you've already had that conversation?
So that is like super powerful
I don't know any other software or any other system that does that but instead of you having to go in and like
Unsubscribe that lead just completely automatically and pilot the system as soon as that person
Responds is going to cancel the rest of the follow-up
But if that person doesn't respond
We do have two weeks worth of follow-up
And then after in 14 days say hey are even still interested in buying a home in the area
Okay
So it's kind of like one last-ditch effort to get see if they're gonna actually respond to you and then on top of this guy's
Obviously we could go in and we could like do a full-on demo
But you have the leads the CRM where you go through and import any of your leads sync it with all your Google contacts you
Come in here. Let's say like we want to manage all of our contacts here
We can see a history add tags add appointments tasks emails all that stuff and then we also have social automation
We've got a calendar we've just got so many things in here
So anyway guys, I just want to give you a quick run-through of all of these different tools
I've got several different if you're curious about the Arsenal marketing software
I'll drop a link down below in the description as well as in the top comment
You can see a more a complete demo video of all the different things that we do the social
automation post into Facebook Twitter and LinkedIn for you the email and text marketing the drip campaigns the landing pages the lead forms the
calendaring the CRM all that stuff
So I'll drop a link down below where you only be able to see a complete demo
But if you guys have not already created account with canva go through and create that to help you with your social media marketing
also grab Trello guys
it's a great tool to go through and organize and manage everything that you've got going on in your business and
Even I know my wife uses it to go through and plan meals like this
Really can be a tool and the nice thing is if you come back here
You can have multiple boards for all these different things that you're doing
So we have our development team that manages all of our different development sprints of what's going on
And so I'm able to jump in there and see what they're working on what they're not working on what they're planning on working on
You can do it for meals you could do it for workouts
you can do it for so many things and so it's just a great free tool to go through and use and then if you
Want to go through and leverage it to help you manage your team. Also, I recommend getting slack
There's I believe there's a free version for just a couple of users and then the paid versions only like 5 bucks per user
Team uses it
it's something that we live on we live by and
you can set up all these automation so that once you go through and assign a lead or somebody new contact or whatever to
Somebody inside of these you can have it automatically
Send a slack message, which is super cool. And then last but not least the Arsenal mkg system
We're able to go through and easily create these pre-built
Landing pages with the email text marketing follow-up and then you get you can download the mobile app where you'll get instantly
Notifications text messaging the two-way texting and that's all included guys like most systems that go and charge extra for texting
We don't charge extra text scene
It's just all included with the system and you can log phone calls within the mobile apps and emails add tags
Check out that lead history and it basically acts like your mini CRM right on your phone because you as a real estate agent
You're more likely going to be out and about day in and day out
You're not going to be sitting behind your computer
To go through and manage this so that's why we built the mobile app to help you guys get in contact with these leads
Instantly and also have that back and forth communication with them. So
Anyway, guys, if you found this video helpful, go ahead. Give it a thumbs up drop a comment down below
Let me know what you guys thought also if you are a real estate agent and you're brand new here
Make sure you guys subscribe because we launch new videos every single week how to generate more leads make more money and grow your business
And I've also got a 100% free
Leads training to break down
exactly how to go through and get your first two to five leads per day every single day on with
Consistency and clockwork. So I'll also add a link to that
Training down in the description below. So with that said guys. Thanks so much for watching again, and I will talk to you all