You know, what is the secret to Instagram success?
It's very simple. You need to be consistent.
High quality posts and engaging with your audience is great.
But if you're not consistent, it can ruin all of your efforts.
You might be the most organized and dedicated person in the world,
but it's not easy to keep up with the rest of your work.
And remember, in the middle of your family dinner to hop on the phone
to make a new Instagram post just because it's the time
when your audience is more active on the platform.
Don't do this to yourself and to your family.
All you need is an Instagram scheduler to make sure that your posts are published
at the best time.
No matter where you are
and what you're busy with in this video, I will show you how to use a tool
that allows you to schedule content on Instagram, Facebook, and Pinterest.
This video was sponsored by Tailwind, but I really am a fan of their software
and made many talents YouTube over the years on this channel.
Actually, I've been using this tool for about four years now,
and who doesn't like an all in one solution?
You don't have to log in to multiple platforms.
You can repurpose your visual content in many different formats, right inside
Tailwind to match the formats that work best in each of these platforms.
Let's jump to my screen so you can see how things work.
And we will start with scheduling content on Instagram,
but I will also show you how it's easy to repurpose your content to schedule it
in all three platforms Instagram, Pinterest and Facebook at once.
All right.
If you want to create a free account on Tailwind, just follow the link.
Anastasia blog.
Com Slash Tailwind.
And from here, you can sign up either
using your Instagram account or your Pinterest.
Let's go through Instagram, sign up because that's the main focus
of our video today is how to use Tailwind for Instagram scheduling.
So you're going to click on signing with Instagram
and what happens here, you just need to sign up to your Instagram account.
Maybe you've been already logged in
in your browser then you will just skip the step.
If you haven't, you just need to sign up to your Instagram Instagram account
and connect Tailwind with Instagram.
The next thing I recommend you to do first before going into creating
your content for Instagram or any other social media profiles,
I recommend you click on this button, create
and go to Brand Settings, because here you can select some of your brand colors.
You can either use the palette that is suggested by Tailwind,
and this colors usually match each other pretty well.
Or if you already know which of your brand colors
you are going to use a lot in your social media graphics,
you can just use this color palette and you have options here
either to just search for the color that you need, or if you have specific
numbers for colors, you can even just insert here the number.
So if you use a number, you're sure that it's exactly
the same color, not a similar one, but exactly the same color
that you've been using so far for your brand.
All right.
So for my account, I'm using these four colors.
You can also upload your logo.
I personally prefer to skip the logo, but instead I'm using my website
domain over here, and that means that it will automatically
be applied to all of the images that you can create inside Tailwind.
You can also select a couple of fonts that you want to use
most frequently on your graphic design.
Now, let's see, I wanted to create graphics for this post.
How to use Pinterest for Beginners.
I'll go to my blog, and one of my recent blog posts is about how to use Pinterest
for beginners.
I want to create graphics and posted on across multiple social media.
Now for this blog post specifically.
So what can I do from here?
If you click here on upload photos in, it will allow you to select
some of the photos that you already have on your computer.
The second option is to use the photos that you already have
on the blog post page so you can just copy paste the URL over here
and it will automatically find some of the images on your blog post.
That works very well for sites like, for example, recipe sites or travel blogs
where you have a lot of images already on the page.
In my case, I don't actually have a lot.
Most of them are screenshots and they will not work really great
as a background photo.
So instead, I'm going to use the third option.
It's stock photos, so I'm going to do a quick search
for something like laptop, and you will be surprised to see
that it's a huge library of free stock photos you can use right from here.
You can just select the specific image and it will be automatically applied
to all of these different design styles.
And the interesting part here is that you can easily
switch between feed posts for Instagram between stories.
The format of stories is vertical.
It's a tall image.
Then you can switch to pins, you can switch to also Facebook posts.
If we look here at the full account,
this option allows you to create like a collage.
If you select multiple photos,
you will then select a couple of photos and or two or three photos.
I don't think that for an Instagram post, it makes a lot of sense
to have multiple photos because the image is pretty small.
But if you'd go, for example, two pins
or two stories on Instagram, this allows at least a couple of photos.
Right? And also depends really on the topic.
If you if you're making like
a collection of multiple different recipes or multiple different home decor ideas,
then it would make sense to make a collage of several different ideas in one image.
Another way to play around with these different design styles
is to go to the categories and select something else.
I would say that in my case
I selected first like something like a blog post.
But if I go to design trends and will try something different,
you'll see that design styles are completely different
there not as many options, but it's a different design style.
Now after selecting the photo, we'll click here on the text settings
and here will we can add the exact text we want to have on the image here.
You can also change the font of your text and you can still change the color
palette if you wish, because the one that you will get applied automatically.
It's the one that you selected for your brand settings,
but you can still change something
and see if it works better for this particular design.
Here, I just wanted to show you that if I switch from feed posts to stories
I will see the same design, the same text and the same background.
So automatically applied
to a vertical format that works great for stories on Instagram.
If we switch from stories to pins, you will see the difference.
The formats are both vertical, but for pins,
Taylan actually uses the image ratio of two to three.
Stories are a little bit taller images and the feed posts
for Facebook will be always horizontal images.
Now, from here, what you can do is just select of the designs that
you like the best from the suggested ones for each of the formats.
So I will select this one for Facebook post
I will choose this image for Pinterest.
I will take this design for my Instagram story and for my post on Instagram.
I prefer this design.
Now if you look down here at the bottom of the page, there is a button that says
Review Designs. I'm going to click on that.
And here you have all the four designs that I've selected out of this variety.
You could use more of them if you wish.
When looking at them,
you can still come back to editing any in this design if you wish.
But I will go back to the photos that I selected.
And the next thing we need to do is, again,
look down at the bottom of the screen.
There is a buttons that says schedule designs will click there
and if you don't see all the platforms like these are selected for you
for your account, that's
because you probably haven't connected your tailwind with all of these platforms.
You can always go to the settings of your account.
It's right here on the right side
and connect your Tailwind account with all the platforms that are available.
Instagram, Pinterest, and Facebook.
In my case, I have everything set up, so I'll just click confirm
and you will see the beauty of this tool
is that for Instagram post, for example, it will automatically suggest
some of the hashtags that will work great for this specific topic.
Have a look at this.
Hashtags that Tailwind is suggesting based on the recommended hashtags,
I guess, that they are looking at the keywords that you already added
on the image itself.
But also I recommend you to write the actual post caption and then click refresh
and hopefully these new suggested to hashtags would be even a better fit.
And they also show you
which of these keywords are the best and which have higher competition.
So you can remove the ones that have a very high competition
or any hashtags that don't actually fit the topic.
I also recommend you to use this link a Saved Hashtags and captions.
This allows you to create a list of hashtags
that you frequently will apply to your posts.
And I believe that if you are and will niche down with your content,
definitely there will be a list
of the most frequent hashtags so you can create that and give it a name.
And next time when you create a post for the same topic or similar topic,
it will be much easier and faster for you to just use the full list of hashtags.
You can also use this option to post hashtags in your first comment.
That's just the checkbox that you can use over here.
What's interesting here is that you can edit
the fonts and the style of the text,
so you just need to click some of these buttons and change the style up here.
If you want to make a location tag, you can do it here.
And then Tilman is going to give you some recommendations based on the analyzes
in millions of social posts and discovering when your followers
are most likely to be online and engaging with your content
and you can select one of these options.
Let's say I'm going with that around 3 p.m.
and there is an absolutely fantastic opportunity when you use tailwind
you can get for free access to smart bike link.
And what it means is that on your Instagram profile,
you can use Smart Bio as your Lincoln bio.
And whenever you make a new post schedule through Tailwind
this way, as soon as the post is going to be published,
Tailwind will automatically change the link in this Lincoln
bio to the URL to the blog post that you're promoting.
I have to tell you that without this tool which is available for free
through Tailwind, you would have to manually go
to your Lincoln bio and change it every time when your new post goes live.
Just this feature alone makes this tailwind scheduling
for Instagram so much more efficient because you can actually get
some traffic from your feed from your posts in the feed.
The other thing that Tailwind offers you here
is that you can cross post a specific image
to your Pinterest and Facebook page
Of course, the square images that are optimized for Instagram feed,
they're not the best format for Pinterest or for Facebook, but they still work.
Okay.
They're not the most optimized formats for Pinterest.
It will be vertical for Facebook page, it should be horizontal,
but you still have this option if you wish to use it.
You can just use this checkbox.
And then for Pinterest, you'll have to add a PIN title
because you're not just
reposting it from Instagram, but you're kind of creating a new pin.
And so you need to a title.
You need to create a title that has this four main focus keywords in here.
Here you also have to give the URL of the page where you want
to send the traffic.
You can select here the board where you want to save this pin,
and then it
will go to your Pinterest account to cross-posted this image on Facebook.
You don't need as many details.
As for Pinterest,
you just need to add a post description and this is still optional
so you can even post it right the same way as it was on Instagram.
Just by using this checkbox.
Now for Instagram stories.
It's great that you can schedule them because not all the schedulers actually
allow you to do this, but there is a little difference
between scheduling and Instagram post in the feed and scheduling a story.
So in case of Instagram stories, how it works is that you select the date
and the time when you will receive a notification on your phone.
And for that you need to install a Tailwind mobile app on your
on your mobile device.
So you cannot just schedule it now and forget about it.
You still you can schedule it.
And then right before this story has to go
live, you will receive a notification on your smartphone
and then you can send this story and it will go live.
The rest of the settings for Instagram story are just the same as the settings
that you've seen here for regular feed post.
So you can add a caption, you can do the same thing with with hashtags.
The only difference is, like I said, is that you will
you will select and schedule this, but you will still have to approve it
on your mobile device if you're watching this video
just to learn how to schedule content on Instagram using Tailwind,
you can skip the the other two little steps that I'm going
to show you here how to schedule for Pinterest and for Facebook.
But I just find it
very convenient that you can create all the content
and they will be all styled in a similar way.
You will have similar design and then you just schedule
all of this for across multiple platforms from the same window.
So for Pinterest, the settings will be slightly different than for Instagram.
You have to add a pin title.
Usually it's pretty short, but up to 100 characters,
but it has to include some keywords because for Pinterest it's very important
to have keywords in the title and in the description of your pin
a pin description, it can be up to 500 characters.
And just in case, I know that you came to this video
to learn more about Instagram scheduling but in case you're interested to learn
more about Pinterest, because that can be a really great traffic source for you
from every image being you can send traffic to your
to your specific page on your website.
So here is the the field for your URL for the URL
where you want to send traffic to you just in case you wanted to learn more
about how to use Pinterest as a great source of free traffic.
You can watch some of my videos, for example, about Pinterest U
or Pinterest marketing in general, and I'll give you some of the links
in the info I can in
and also in the description down below.
And to schedule anything on Pinterest, you will have to use basically
some boards.
It's different from Instagram in the sense that all the content on Pinterest
is categorized and you have to to save a pin somewhere.
You have to create for some boards on your account
and boards will be categorized based on different topics.
So here you will select a board.
Then you can also cross posts from, from Pinterest to your Facebook page
if you wish.
Probably in your case, you have nothing inside these communities but communities.
Just to explain really quickly,
it's a feature that's available, it's internal feature inside Tailwind.
And for that you you kind of you're joining communities
of other content creators and bloggers who are just sharing each other's content.
And that works specifically for Pinterest platform.
This way you haven't seen this feature for Instagram posts.
So if you add some of your pins inside these communities,
they will just show up in the feed for this other bloggers and content creators.
And if they want if they like your pins, they can share on their boards
on Pinterest, and that is that you will reciprocate
and share some of their pins through these communities.
I think this feature is really great for someone who's just starting online
and you don't have any traction, you don't have any followers yet.
So it allows you to get this kind of the community inside
your niche of people who are willing to share your content
because they're creating content around the same topics as you are.
For Pinterest, Tailwind is going to also suggest some smart schedule
based on the times when your followers are more more active on Pinterest.
And I wanted to clarify here,
something about this Pinterest scheduling is that you can schedule each
bean not just to one board, but actually to up two to three boards.
If you go above that, it would be a little bit too spammy to win.
Doesn't recommend saving each bean to more than three most relevant boards.
But if you,
let's say I selected here to boards, and then in that case you will see here
that the schedule preview, it will show already
two different timings to comply with the best practices on Pinterest
and to avoid repetitive being of the same content.
Very frequently tailoring suggests that the same pin goes to the next board.
Only a week after this it was a scheduled the first time.
So the first you can see here, the first one goes on 11th of May
and the next day one will automatically put it to 18th of May once you've selected
and then all the settings you just can click schedule post
and go ahead and schedule it for Pinterest.
By the way, if you want to learn
better how to use Tailwind for scheduling on Pinterest, it's again
outside of the topic of this video because here we're focusing on Instagram.
So I'd like to invite you if you're interested in learning
more about Pinterest to have a look at my Tailwind course,
I'll give you a link
up there and also in the description down below to schedule something on Facebook,
you can just add this post captions, some description, some short description
and select the dates and time so I guess scheduling on Facebook
is the easiest option out of all the options that we've looked at so far.
So after you've done all the settings, you can just click schedule post
and do this on all of the posts that you created.
You can always go to the calendar just from this homepage.
It can look a little bit messy.
The schedule, if you're looking at all of the accounts at the same time.
So I recommend you to use this filter button
and just look at the specific accounts you want to analyze right now.
So I know that I schedule something for Instagram.
I will just select
this specific Instagram account and I'll see this image over here.
And if you see that you made some mistake and you want still to change something,
it's always possible you just click on this image and then over here
you'll find this button edit and from here you get back to the same
all the settings that you can change and then schedule it again.
Remember I told you that to schedule Instagram stories
you will need to receive notifications to your mobile application of Tailwind
so to install that app, you can either just go to your smartphone
and search for Tailwind mobile app if you cannot find that.
And another way is to go on
desktop computer to your account settings right here in the top right corner.
You click on that and you will select either Tailwind iOS app
if you have an Apple device or Tailwind Android
app, if you have a smartphone with Android system.
And from here you can, let's say with Android, you will send yourself
a link to a Google Play store to this specific to an app.
So you will just enter your phone number and they will send you this link
to your smartphone.
And from there you will just follow the steps and install this app.
I hope you find this video helpful.
If you did give me a thumbs up and subscribe to my channel
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