Well it didn't take very long for the Internet and many you to see it up
in arms and get all flustered once Apple announce their iPad Air and iPad
mini updates and without fail. Right. They went on an immediate tirade
talking about why you shouldn't buy this product without even having in
their hands as a basis of comparison. Yes that means that the Internet
is making knee jerk reaction and heartache videos that essentially boil
down to No you dumb Apple sheep don't buy this product product without
even having it in their hand. So in today's video we're going to review
my three favorite outtakes from the last 24 hours can outline why these
people are just so wrong about the iPad. Let's get started. What is going
on everyone. It is Mike. And this is tech 24/7 TV. First I want to give
a warm welcome to all the new subscribers since the last video it seems
like just yesterday we had one hundred subscribers in December and now
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Welcome back.
First up it is the debate that has been heard ad nauseum since the beginning
of time. It is the apple insert product name here is overpriced or too expensive.
I am not one to debate whether or not five hours is a lot of money. I can
tell you personally speaking five hours is a lot of money to me and imagine
to most of you watching this video and other people in the world five hours
is a lot of money. Now the news version of the iPad Air starts at 500 hours
and that entry level configuration gets you 64 gigs of internal storage.
Now that five are starting prices one are cheaper than it was in 2014 and
two hundred hours cheaper than it was in 2013. So what this means is Apple's
been keeping the pricing consistent year over year while go at an incrementally
giving you more value for the money. Now this is not an uncommon Apple
pricing strategy as they look to keep the price product very consistent
year over year and they incrementally update those components as the margins
improve on the higher price components. Well let's put the cost of the
iPad Air 2 into a different perspective. Now if you bought the entry level
iPad Air 2 in October of 2014 it cause you 499 dollars in. You're getting
yourself 16 gig storage. Now if you happen to own that iPod heir to to
this day like I do you have owned it for four years five months in 17 days.
But really who is counting at this point thinking about the useful life
of the iPod header we know it's gonna be at least two years because Apple
has Apple Care right. And when they certify their product for warranty
that products is going to be for up to two years from the date purchase.
So we know that it's going to be something more than two years but it's
probably not as good as someone maybe like myself who's had the device
for you know over for almost four and a half years for the sake of simplification.
I'm going to say that the useful life is somewhere right around three years
now if we take three years which is one thousand ninety five days and divide
that by four hundred ninety nine dollars that brings the cost put it down
to forty five cents. Now that is if you don't have Apple Care Now if you
add Apple Care for an additional sixty nine dollars that takes that total
cost from 45 cents to 51 cents. So So that means you are paying between 45
cents and 51 cents per day over the course of three years to own a product
that gets continual software updates. Now we arrive back at the first criticism
that the patent is gonna be over price well from a price to performance perspective.
Does this product have a low performance relative to the cost when you
consider that the median useful life is can be somewhere around three years
it's gonna cost you right around your 45 to 50 cents a day to use on average
and it's going to get sulfur updates for up to four years from it's an ounce.
I don't know it seems like a no brainer to me but I'm using logic
Let me know what you think. Next up we have one of my favorite readers to watch
on YouTube it can be Travis sweet and Travis's argument is that Apple is
signaling that they do not care about the iPad because of the way that
they are introducing both the iPad Air and the iPad Mini via press release
opposed to announcing it next week at their event. As a side note I am
hosting a livestream of the Apple event. Hope to see you there on Monday.
Now while I do agree with Travis's statement that Apple key could use a
different communication mechanism to announce the iPad Air and the iPad
Mini I think you really kind of peel back the onion to say why did Apple
choose this and why are they choosing not to announce it on stage
Well anytime that there is a hardware announcement and I think that even kind
of traced back all we back to most recent WWE sees if there is a hardware
announcement and there is press Apple has an hands on area that the press
can go to and get their hands on with the hardware right after the event.
Now follow me here since Apple's having an event next week at the Steve
Jobs theater and outright outside the theater on the lower level there
is that traditional area where they have the hands on one of three servers
are going to happen. Either a apple going have no proc demos B Apple's
gonna have proc demos using existing hardware or C Apple is going to have
product demos using new hardware. I I don't know it's outside the realm of
possibility that Apple doesn't have any new product demos but I don't think
it's entirely plausible. Or could Apple demo something that we just haven't
put our finger on yet. Now think about it. Apple's doing everything in
their power to announce all the new hardware that they've had on deck.
This includes the iPad Air the iPad Mini from yesterday the iPad Pro the
iMac and the IMF pro from today and probably tomorrow they're going to
go and announce a new iPod Touch. What What exactly are they trying to make
room for. This third and final example is quite the doozy. This video really
starts off on the wrong foot by creating a false equivalence that the ten
point five inch iPad Air is the same thing as a temporary five inch iPad
Pro and you know these are two different types of devices or two different
types of tools just because they have the same size panel doesn't make
them the same tool right. You can compare two cars and you know four wheels
apiece and they each have an engine. It's not the same car is it. No it's not.
This is known as the law of instrument from ASOS. The same guy who made
the hierarchy of needs famous. You You remember that college psychology or
maybe even high school psychology. A perfect example of this would be wrongfully
concluding that no one should buy the 27 inch iMac pro because we already
have the 27 inch iMac. Don't get me wrong I love to read and drool over
specifications as much as the next nerd. But when you kind of get into that.
Speeds and feeds and mindset you end up missing the larger narrative and
that narrative really is hardware plus software equals experience. If you
focus solely on specifications you missed half the story and you really
can't effectively help someone guide them through a purchasing decision.
That said evaluating and recommending products solely on the merit of specifications
that you gleam off a Web site is a pretty egregious error when you think
about as a YouTube Ba who recommends tech products. You have one job and
that's to make recommendations to individuals solely on the purpose of
what is going to serve them best. And And with that my iPad Air and iPad mini
are on order. They will be here next week.
Let me know in the comments below if you want to see any specific scenarios
tested and I will talk to you in the next one or if I hope to see you on Monday.
Thanks very much