In this video I'm gonna talk about five sub niches for the bigger niche back to school. Let's go!!
Thanks for joining me on this video. My name is Juna with Detour Shirts. I've been designing and
selling t-shirts online since 2005 and in this video I want to teach you how to find
sub niches for a bigger niche and this niche is back to school niche and the reason why we're
doing back to school in this video is because it's june and if you have this calendar this holiday
niches monthly calendar that i made on my site you can get this at detoursshirts.com free
download by the way we're in june right now but you can see if we go two months
back to school and we should be working on these right here so
back to school is be is going to come up sooner than you think we should get all those designs in
if you're designing for that right now just so you can get some sales slowly and as as we get closer
to august hopefully uh it ranks up and gets some sales that's a thought anyway so i'm gonna show
you how to niche down from back to school back to school is a big niche i'm gonna show you how
to niche down and think about the audiences for back to school who should you be selling these
t-shirts for i'm not going to show you what phrase to put on the t-shirt i'm just going to show you
what kinds of audience you should be designing for for back to school you're going to have to
do more research about what the phrase is it can be something that you come up with right for back
to school something original that someone would wear when they go back to school either a student
or teacher uh whoever i'm gonna show you who you who we're talking about so let's get into this
i'm going to show you um also the bsrs on amazon to show you that they are selling these types of
designs are selling but don't copy these designs you're going to want to come up with the theme
of these in your own way your own words and own style so let's get started on sub niche number one
so the first sub niche that i want to talk about for back to school is to think about
the student this one's pretty obvious i think most people think back to school we're going to design
something for the students either back to school and kindergarten for third grade or high school
whatever so let me show you i i went up here you can type in amazon i typed in kindergarten back
to school t-shirt and you can see there's a ton of results but this one's just for kindergarten when
you're designing for kids that are in kindergarten or younger age you might want to use some bright
colors and things that they love so dinosaurs unicorns those kinds of things big bold letters
and things like that so you can see these relate to someone that's in kindergarten so you're going
to have to change your design a little bit if you're going to design for kindergarten right
and come up with things it could say kindergarten in here and different things like that i'm in
kindergarten or hello kindergarten or whatever it is what would a child that's in kindergarten would
want to wear and take a look at these bsrs you can see they're pretty low people are buying them
already but as we get closer to back to school parents are going to go shopping for their kids
for t-shirts that they're going to wear for school and this this could be one of them right so think
think really hard what would a kindergartener wear the other thing you could do let's just look at
third grade how it's just a little bit different a little bit older i typed it in third grade t-shirt
now we are getting more into the gaming because they can game stuff we have more school graphics
like the pencil and the apple and things like that backpacks right um paper airplane so think
of different things you can do there they're still big bold letters still those colors but just a
little bit different as we get older and older so think of what people would wear in in the specific
grade you could also scale this if you can make it more generic to work for every grade you could
scale it out and then replace third grade with fourth grade or fifth grade or sixth grade you
get the idea so if you did something really generic uh you could do that and
these still do some of these still do really well right they're selling right now they're getting
some low bsrs another thing you may want to think about is high school so those that are turning
seniors this year uh will graduate next year in 2023 so they're seniors 2023 and you can see
these are already selling right now so as we get closer and closer to back to school i i can almost
guarantee these are going to get even lower as they buy for their senior year right they might
want to wear this first day of school i'm a senior 2023 something like that so you can see the colors
and styles just a little different these are older kids now not younger kids like the kindergarten
so think of the student think of the people that you're designing for design appropriately
it doesn't have to say kindergarten or third grade or senior on the shirt you can also think of
things that they would want to wear as that age so think of the graphics that a senior would want to
wear think of the colors that a third grader would want to wear those kinds of things and sayings
like that so it doesn't actually have to say it but if you think about the audience who are
in that grade design appropriately to what they're going to wear so this is your sub niche number one
and that is designing for the students and think about the grade that they're in so the second sub
niche that i want to share with you for back to school is designing for teachers so i typed in
here teachers back to school t-shirt you can see it doesn't necessarily say teachers on here but
these are t-shirts that teachers would buy so that they would wear it on the first day of school or
throughout the school year right so welcome back to school you can see a teacher wearing that on
the first day of class so that the kids would read it and says welcome back to school right
um you can see here happy first day of school same thing team second grade right so if a
second grade teacher this is something they would wear and look at these bsrs
pretty low especially that one hello hello fourth grade that's a fourth grade teacher
or these are a teacher right here maybe someone buying this for a teacher that they know
welcome back to school and so on so all of these are t-shirts that a teacher would wear and then i
went here and just did teacher t-shirt to get more ideas as well not back to school but you can see
some teachers wear a t-shirt for last day of school some funny alphabet t-shirts right chaos
coordinator because the class could be in chaos be kind just a reminder to students right so think of
what teachers would wear here you can see teacher life i'm a teacher what's your superpower so these
are all geared towards teachers think about that audience what would someone in front of a class
what could what kind of message would they want to give to their students so what kinds of things
would they want to say on the first day of school that kind of thing so if you can think of that
brainstorm come up with your own thing and these are some ideas and these are great ideas on kind
of the style that teachers would wear right so you can see not those not always the bright colors
you can see this one has kind of a pattern in it this one's more retro so you got the the rainbows
as well so a little different of course than a kindergarten t-shirt where we had uh dinosaurs and
unicorns and hearts and bright big colors you know so these this is a different audience an
older audience these are for teachers so you can see a lot more adult kinds of designs right so
have fun with this one this is a good one to think about first one was students and of course the
next big one is for teachers this is your second niche to think about the audience of teachers
so for the third sub niche i wanted to give you something that you may not be thinking about
and that is principles or assistant principles you have the students you have the teachers i
think the next thing that most people think about when they think about school is principles so you
can see here not as many results and this one i just typed in high school principle to be even
more specific you can see i'm the principal and these don't do as well of course because
you know how many times does a principal wear a t-shirt but some of them could do well you can
see some some of these do better than others but uh this one says blessed principle doing
a lot better than some of these other ones and let's go up here to assistant principal
you can see assistant principal doing a lot better right so for some reason assistant principal maybe
is easier to find i don't know but assistant principal also has a lot of design so you could do
uh you know whatever your phrase comes up with could be principle and assistant principle i
i would say do the two that kind of look up alike so if you have a good design make sure
to do one for the principal and an assistant principal they could buy them as a pair so if
they know each other they might buy them for each other and you know buy each other the gifts so
this could say for example one could say assistant principle and the other one could
just say the principle with that so think about what you would design and how would you design it
this is one that's kind of overlooked at least i don't remember about this i always
think about the students and the teachers but i kind of forget some of the other administrative
things in the school and that principle kind of gets overlooked and i think it would be a good one
to buy at least in a pair too so this is your sub niche number three and that is principal slash
assistant principle so subs niche number four is another one that kind of gets overlooked but is
very popular on t-shirts for some reason and that is designing for the lunch lady so take
a look at this lunch lady t-shirt and kind of saturated i mean over 2 000 results but take a
look at some of these bsrs look at that lunch lady very low bsr some other lunch lady ones
here people have love for the lunch lady you can see this one right here very low bsr as well as
some of these other ones some low bsr so think of something unique that a lunch lady would
wear or someone would buy for the lunch lady i think is kind of neat that the lunch lady wears
cool t-shirts to school too so this is sub niche number four for back to school and that is lunch
lady so the last sub niche that i'm going to share with you isn't for a person necessarily
but it is motivational inspirational thoughts and sayings so a lot of people love to wear these to
school just to give some positive vibes let's look in here i put back to school saying t-shirt and
you can see some of these are doing well here these this is a fun funny math saying right
think of the different classes you could do some for chemistry some for math some for english
all those kinds of things you can see here some funny ones and let's look at some other ones
i graduated mistakes help us grow so these are some of them are positive motivational
things i'm not clumsy this kind of thing here um let's see let me show you some other ones here
so i did motivational t-shirts those do well to be kind make today amazing those
kinds of things people love to wear those when they go back to school you know just
sharing positivity now you're going to have to check on these and and figure out
if a phrase is trademarked or not or come up with your own phrase and even if you do i would check
to see if that's trademarked as well sometimes you come up with an idea and you think of one and
somebody's already thought of it so go to uspto and make sure another one is kind of you know
growth mindset make sure the mindsets are good you can see it i have one right there i believe
in the power of yet choose to shine you can see all of these are just positive mindset kind of
things so think about these ideas of positivity inspirational motivational kinds of things
trying to get smarter and better and things like that and also think about the different subjects
so you could have motivational uh things for math or motivational things for chemistry or things
that you learn for these different subjects so have fun with that in these this will be your sub
niche number five and that's mainly motivational sayings so here they are all five sub niches that
i shared there's lots more sub niches but these are just the five that i thought i would share
with you think about other things that people would love to wear for back to school and think
about the audience who you're designing it for so here we talked about students in grades and grade
levels teachers principals assistant principals the lunch lady lots more people in school as
well motivational sayings funny sayings those kinds of things good things for the different
classes or different subjects in school as well so you could talk about books or you could talk about
a chemistry math all those kinds of things so have fun with this get your back to school designs up
and going and hopefully get some sales before the actual back to school in august and people will
start buying more and more of those so good luck on these have fun with these and hopefully you get
more sales so that is it for this video thanks so much for watching hopefully this video was really
helpful for you if it was make sure to give it a thumbs up and if you're not subscribed to this
channel already hit that subscribe button right there i got lots more videos coming to help you
learn how to design and sell t-shirts online and the question of the day for this video is what was
your favorite subject in school it can be either high school or college or whatever it is let me
know your favorite subject and if you if that is your favorite subject you may want to do a t-shirt
for that if math was your favorite subject do that since you know a lot about that you can think
about those things what would someone who loves math want to wear so those would be great for
back to school as well so if you want to see how to design some of these t-shirts click on these
videos right here and as always guys keep curating and keep learning i'll see you on the next one bye