Hi this is a minute of overpass, my name is Eric and I make apps.
Now this week I want to talk about why your budget just isn't big enough.
Okay, so I just got back from the meeting with a client, in fact lately, I've been doing
a lot of meeting with the client.
Because I work from home, that mean I have to meet to some place, sometimes they work
from home too, sometimes they're individuals, not necessary a company, sometimes they're
companies that I can go visit them at their offices, that's cool.
Most of the time, it's in a coffee shop.
Mostly, Costa, there's always a Costa.
One thing, I've noticed over the last year, after meeting with so many different people,
everybody says the same thing.
Like we'll sit down and talk for a few minutes and then they'll say, this one key phrase,
they'll say, " I just want to tell you right now, we don't have much of a budget."
And it makes me laugh now because such a vague phrase like none of us have enough of a budget,
right?
So you could be a company that has a budget of 50 grand and that's not enough.
Or you could be an individual and your budget might be a thousand or five hundred or two
hundred or nothing, right?
And that's, you know, not enough.
Regardless of where you are, your budget is not high enough.
Its almost like not even worth mentioning, right?
So, it all depends on what you're trying to do, and who are you trying to hired, that
kind of stuff.
But I will tell you that some of the best work that I've ever done in apps and in other
places as well has been or has been not much of a budget.
'Cause you know what happens if you don't have the budget?
You get really, really creative.
Sometimes that means getting a computer book from the library or buying one, depending
on how low your budget actually is, but I've done this.
So, I go to the library and order a book 'cause this never in Wantage.
So I've order from some place else and learn a new coding language and kinda learn how
it works and sometimes you're getting there.
And sometimes it might be borrowing from people or getting friends to help you out, stuff
like these, or using open sources systems that suppose to do other things.
But the key here is that, your budget shouldn't be that big of a problem because the lesser
budget you have, the more creativity you have to get to your problem.
Everyone seems like to kinda embarrassed about it and said, "We don't much of a budget."
But the thing is, none of us, I mean if you have a limitless budget, give me call because
I like to talk to you.
But, none of us has a budget.
The nice thing about apps, software in general, so many tools were free.
If you have the time, you could dedicate the time to learning how to use those and actually
do them yourself.
You have all this open source APIs, you have Google, who releases things all the time.
Everybody has budget constraints and when you start looking at some of the big players
out there, when you look at when Facebook started, they started with PHP and mySQL which
are free open source languages.
They could have gone and I could remember from back in those days the early 2000 everybody
would say, "If you want a big scale you need to go with Oracle which cost, we can't even
tell you how much it cost because its that expensive you have to talk to a salesperson.
And if you look in Google, when Google started out they didn't go for big name frame system,
they started building Google Gear which is cheap hardware which they can put their own
software on and then that way they could keep rolling out all these different Google, I
think it's called Google Gear, which basically is they link all these really inexpensive
computers in order to start building Google.
So, everybody has budgets, and because of these budgets, we start to get more creative
with things.
When you go out there and look to create your app and you start saying "Well I don't really
have the budget to hire a designer" that might mean you need to learn how to do a bit of
design yourself.
Or maybe you could find a friend who knows how to do something like that.
Or maybe you could, like I do, look overseas and see if you can find somebody.
And if you don't, and if you need to hire a developer, you could try to do some of that
stuff yourself.
It's always trying to keep the costs low.
The thing about apps, and I keep saying this over and over again, there is no such thing
as a sure things.
No matter how much that somebody might promise you, say "Oh, this is gonna make you a bundle",
they can't tell.
I mean, nobody could tell.
I can't tell every time we release a new app if it's gonna be a success.
So, every app we release, we do it "light and fast".
We try to do it as inexpensively as possible with just the right amount of manpower and
not more, just the right amount of budget and not more, and release things.
So, my message this week is if you don't have much of a budget, don't say it with like it's
something wrong.
None of us have much of a budget and if we have a completely adequate budget, then there's
something wrong with us.
That's it for this week.
Now, we released a new app this week called Morning, Noon & Night, which is an interactive
EBook.
If you have a niece or nephew or children, go ahead and treat yourself to that.
I'll leave the link down in the show notes.
And we're also working on a really big app for learning languages which I'll talk about
in a few weeks but I'm really, really excited about it.
Joey, our developer, is working on that at the moment, so look out for that.
That's it, I'll talk to you next week.
Hey, I really hope you liked that video.
Now I do this once a week, so if you wanna hear more or you wanna hear more about our
experiences with the app store, either Google Play or iTunes, please go ahead and subscribe
to the channel and please like this video and leave a comment.
I love reading the comments, I love hearing what you have to say, even if it's just hello
or whatever.
And like I say before, If you're not sure what to say in a comment, like I never know
what to say in a comment, I'll make it easier for you.
Like if you liked it, just go ahead and say "Gnarley", which is an 80's term, or if you
didn't like it, just say "Bogus", and didn't think any of it, just say "Eh".
So that would be a big help.
And another thing you could do, which I'd really appreciate it, if you're on the app
store and you wanna try one of our apps, look up some of the Overpass Apps applications
either on iTunes or Google Play and leave a review and let us know what you think about
it, either good or bad.
We're all trying to build up in the market so that would be a big help.
So that's it, I'll talk to you next week.