Hi Paul here from PRwilson Media
In today's video , I'm going to show you how to get started with Google Analytics.
A free way to monitor and measure traffic from your website and other applications here
we go.
So just go to Google.com forward slash analytics, You do need to have a Google account like
a gmail account and you need to set up your website or blog and registered
it with Google Analytics
So what I'm going to do is I'm just going to show you a
quick overview of the main dashboard in today's lesson.
So I click on access Google Analytics.
I need to just change , my website was recreated recently , relaunched so it's fairly new data
but there's enough information there just to give you a basic picture.
So you can see you can have several folders for different websites, and I'll click on
all website data to bring up the detail.
Again, there are lots of videos and tutorials to help you as you go.
So the first thing you probably see is the graphic detail based on by default a day view.
So really this started around the 24th of June.
You can see it by an hourly view which will be a little more clustered together here but
you can see the peaks where there are more sessions.
And of course you can see a monthly view and a weekly view.
So really not enough data at this stage to be able to define patterns.
What can we see in the next section.
So we can see the number of sessions and as you hover over it, it explains what each thing
means.
Now basically it counts a session as when a user is actively engaged.
So if they haven't done anything for 30 minutes then that will be counted out and if they
start and they are active again later on that's a new unique session.
So that's a number of users that have had at least one session in the time you've specified.
Of course there are several pages, so they may have seen more than one page.
An average number of pages for a session that they have visited , how long they are on there
for, and this one bounce rate , now that's where they've only visited one page and left
the website.
So the lower the better.
So we have a breakdown of how many people are returning visitors and how many are new
visitors.
Obviously it's great to encourage new visitors but we want to keep this number fairly high
as well.
And below you can see that breakdown of where people , or by language , and you can also
look at country and territory, city and browser.
Quite interesting to look at mobile as well to see the different mobile devices that have
been accessed.
My own website is mobile responsive, it's social media training so a lot of people will
be accessing from there so that's important to me.
Just briefly on the left we've got audience , lots of different subsections and I'm just
going to show you one more thing.
Which is the user flow - because I think this in interesting.
It shows page by page the users journey through the various aspects of your site.
So you can see where they are interested , where they may have dropped out . So 173 sessions
start on the about page, for example testimonials , page, so you can click on each one , case
studies.
So you get to see where they are looking and what they are interested in.
And you can scroll across - using this as you can see you can step one way or the other.
3rd interaction and then there are others so you can just click step on the arrow, another
arrow, another arrow.
This is good news when you've had several people in multiple interactions so 10, 11,
that's good to see people diving deep into the content.
Here my videos and resources are proving to be popular.
So hopefully that's given you a further overview of the kinds of things you can do with google
analytics.
It's a great thing to build up over time.
i hope to build on this video and create videos over a sequence of a few weeks so that we
can see how it develops and other features that you can make use of.
So I've been Paul from PRwilsonmedia your social media personal trainer.
Do have a look at subscribing to my videos - I've got 100+ free social media training
videos and content such as this one that will be updated regularly Thanks for listening
, cheers