What's up everyone. Welcome back to my channel, the best place to learn,
how to get visible using social media and get paid,
using a business strategy in today's video. I want to share with you guys,
the three phases on how you actually grow an Instagram account. So many of us,
we compare ourselves to influencers who have a lot of followers,
but we forget to understand that having a big following count doesn't come
overnight. It takes a while, if not years, to do. And so in this video,
I really want to break down the three phases on what you can expect as you grow
your account. So let's dive right into it. So the first phase,
when it comes to growing a social media account is building on habits first,
because at the heart of it,
it doesn't matter if someone's telling you to post five times a week in order to
grow your account. If you can't even post one time a week,
if you don't have the discipline for one time a week,
you're not going to have the discipline for five times a week.
And so the first phase of growing any social media account is focusing on the
habit of posting consistently. First, not only this,
what I usually say is with any new strategy,
you want to stay consistent with it for at least 60 days before you throw in the
towel. And within those 60 days,
if you're can't even be consistent with that one strategy,
then it means that you might need to chunk down.
Maybe make the strategy a little bit easier on yourself,
because if you can't even do it for 60 days,
you're not going to be able to do it in the long run. Now,
moving on to the second phase, and that is building up your systems,
especially after 60 days of being consistent with a particular posting schedule
or a particular strategy, you're going to be able to collect a lot of data.
For instance,
you're going to be able to understand what your audience liked and didn't like
about your content, which content pieces were the top performing,
which ones were the least performing, what you liked.
And didn't like about your workflow.
What are your personal preferences as a content creator?
There's going to be tons of information that you collect within those 60 days.
That's really going to help inform future systems such as how you batch your
content, how you actually research and get content,
how you want to schedule your content.
And by looking at what worked and didn't work on what you liked and what you
didn't like.
You're also able to have a better understanding of what parts of your social
media strategy that you might want to outsource to someone else such as a VA or
a social media manager. And remember each phase builds on each other.
So you would not be able to actually successfully create these systems if you
didn't actually test out and experiment with your content for at least 60 days
in the first place.
And that is why these phases are so crucial to your social media growth.
And you have to understand that growth is a process. Now,
once you have your systems and workflows developed based on the data you would
have collected through the habit of being consistent for at least 60 days with a
specific posting schedule or a strategy. Now you can move on to phase three,
which is ramping up your frequency.
My biggest growth spurt on social media of me growing my audience always came
with me, increasing the amount of value that I provide every single day.
When I first started, I was posting maybe once a week.
Then I started ramping up two to three times a week.
Then I started doing five times a week,
and now I'm at a place where I post two to three times a day on Instagram,
but all of this would not be possible if I didn't build habits first build
systems, and then slowly increase the amount of times that I posted.
If I was just starting out on social media and I tried to post two to three
times a day off the bat, I would likely burn myself out.
And so that is why you really have to understand the importance of taking baby
steps when it comes to long-term social media growth.
Now here's the thing that you have to realize though,
is that when you look at these three phases, it's not necessarily a checklist,
meaning that once you're done phase one, you move on to phase two,
then you move on to phase three and then you're good to go.
Your social media is just going to skyrocket. It's not really the case.
When you look at these three phases,
you should really see it as a cycle because over time as you increase either the
frequency of the amount of times that you post,
or the complexity of the social media strategies that you're using,
something may break,
meaning that over time you may outgrow the systems and workflows that you've
created, which would then cause you to go back to phase one,
to focus on building the habit first, or go back to phase two,
where you actually relook at your systems,
re-look at your workflow and see what you can improve from it so that it can
sustain the amount of complexity or frequency that you're posting.
All in all the purpose of this video is really to show you guys that social
media growth does take time, discipline and patience.
And even though there's tons of experts like myself,
that are telling you all the latest and greatest strategies,
you have to understand that if you can't even be consistent with the basics,
then you likely are not ready to move on to the next thing until you've mastered
it.
And so my advice to you guys is making sure that you've mastered one thing at a
time. And once it's mastered you, then scale up and start building upon it.
It's going to be very hard for you guys to actually grow overnight.
And that expectation is highly unrealistic.
And so I really hope that this video helps you to understand conceptually on the
different phases of social media growth. That being said, though,
if you want step-by-step tips on how to build a strong foundation for your
Instagram account to prep it for growth,
then make sure you download this free guide that I have right here.
The link is in the comments section or description box below.
There is tons of tips here that you can actually action on and execute on
depending on where you're at in your journey. Now,
while you wait for next week's video, I post a lot of content on social media,
entrepreneurship, and marketing.
So make sure you also check out these two videos that I have right here as well.
I promise they will not disappoint as always guys.
Good luck with your social media strategies. I hope you guys have a great day,
a great week and a great life, and I will see you in the next video. Bye guys.