- During the design process
one of the key things we want to maintain is focus,
remaining focused can help stick to timelines
and it can give us some boundaries and objectives
to work with.
This keeps us on track so we don't digress and stress out
about what to do next.
In a previous video,
we covered one of the most important parts
of the design process
where we undertook brainstorming
to generate lots of awesome ideas
we could potentially base our logo design around.
This process opened up a lot of potential ideas.
In this video, we are going to organize our ideas
and outline a clear creative direction,
which is going to set up everything we do
from this point onwards, so let's get into it.
(cheerful music)
So here I am with my design process checklist.
Now, once adequate time has been spent on brainstorming
and we have checked each task,
we can now move into step four in phase one.
So, the fourth step in the discovery phase
is plan creative direction.
By this point, we've done a lot of thinking
and hopefully we'll have lots of ideas to consider.
Now it's time to start focusing on the ideas
we think are the strongest
and what we want to base our design on going forward.
The goal here is to get a clear creative direction
of what we will need to look into and explore next visually
to give us some reference and inspiration
on how we could bring our ideas to life.
In this step, we will take our ideas
from the brainstorming sessions
and organize them into action points
we can take going forward.
So to organize my ideas and define my creative direction
involves three tasks.
One, established creative territories.
Task two, list visual research.
And task three, defined what I need to create.
So to do this, I use a pre-designed illustrator document
which I can use to consolidate information
from the brainstorming session.
If you want to follow along
you can get the creative direction doc
from the project folder.
So, with your project for the open, click into folder one,
learn and discovery, into folder six, creative direction
and click on the illustrator doc labeled creative direction
and you will have the same documents I have opened here.
So here you can see my creative document sheet
consists of three pages.
One, concept territories.
Two, what to look into.
And three, what to create.
What I'm going to do is fill out these three sheets
and once complete this will give me focus
and a clear direction.
So, before we begin it may help to see
what we are going to lead up to,
so you can get a better understanding of this process.
So, with the course folder open
click into the design process example folder,
click into folder one, learn and discovery,
into folder six, creative direction
and click on the illustrator doc
labeled example creative direction
and you will have the same document I have opened here.
So this is a document I have prepared earlier,
here you can see my creative direction
I'm going to take going forward.
So, on the first page I have my concept territories.
Now, when designing a logo
it's a good idea to identify a core theme, idea or a concept
to base it on, this will ensure whatever is designed
has a specific meaning, purpose and a story behind it.
Here I have listed three chosen territories or themes
I want my design to revolve around
with a brief description summarizing the key concept ideas.
On the next page I have what look into,
here I have listed exactly what visual research
I'll intend to look into for each territory.
And on the last page I have what to create,
where I list exactly what I'll intend to develop design for.
So with that overview, I'll just quickly take you through
my creative direction process
so you can understand how you too can do this yourself.
So here, I'm back with my blank document,
and if you wish to open your blank document
you can follow along with me.
With your project folder open, click into the project folder
into project one, learn and discovery,
into folder six, creative direction
and click the illustrator document
labeled corrective direction.
So I'll begin with the first task.
One, established creative territories.
So if I come back to my brainstorming document,
I have lots of ideas here on my initial themes page
generated from the qualities
and creative interpretations pages.
Right now, this is all pretty raw
and just words on a page.
Next, I need to be decisive and settle on specific ideas
and define concept territories
I want to base my design on going forward.
Now, a concept territory is basically a distinct idea
or theme.
Now, when we're designed for anything,
we want to avoid making arbitrary decisions.
It's the quality of your ideas
which will result in the quality of your logo design.
When designing anything
you should always try and have a good idea first
before thinking about the end result.
When you have a good idea
it makes the whole logo design process easier,
less stressful, and more fun.
So, it's always good to define
and establish concept territories early on
because these can give us clear creative direction
to focus our design on going forward
and ensure our design has meaning and purpose.
Now, when undertaking brainstorming
it's common for us to identify a variety of different ideas
and themes we could base our logo design on.
Now, we should always look to find as many awesome ideas
as we can initially,
and then narrow them down into the best.
So here I'm going to take a bit of time
to think of my brainstorming
and establish some concept territories
I'd like to base my logo design on.
What I'm looking to do here is come up with a title
for a territory and outline a sentence to sum it up.
So starting on the first page,
I'm going to place at least three chosen territories
with a short sentence that sums up
what the idea or theme is about.
So, after some thought
and reflecting on my brainstorming session,
here I've gone with "Lovin' It"
for the title of my first territory,
and the idea here is a celebration
of one of the strongest emotions of euphoria, love.
Euphoria is a place
where people experience love for dance music, live music,
pumping beats, shared experience and community.
This was one of the ideas that stood out to me
from my brainstorming session.
The festival was named Euphoria
because it is a place where people feel amazing emotions.
I like the idea of focusing on one of the prominent emotions
of euphoria which is love.
Here I think it could be really cool to base a logo
around the idea that people love the experience,
love the music and love sharing it with other people.
Next, is soul sync for the title of my second territory.
And the idea here is a place where people
share the same spiritual experience of euphoria.
This was another idea that stood out to me.
A festival can be a spiritual experience
when experiencing sound and rhythm
with thousands of other people.
I like the idea of focusing on the spiritual side of it,
where people dance and synchronize together
to music and beat.
And the last is "Dance Heaven"
for the title of my third territory.
And the idea here is a place to escape
and experience euphoria.
This was another idea that stood out to me.
A festival can be a place
where people can escape their normal lives for a short time
and experience euphoria.
I like the idea of focusing on the escapism side of things
where people can escape a normal life
and experience all things dance music,
and all things euphoria at "Dance Heaven."
So here are three very different routes I have identified
through my brainstorming process
I think would be really awesome to develop a logo around.
Now, it's important that these are very different ideas
to offer a different way of looking at the project.
This will ensure variety is considered
and developed later on in the process.
Once I'm happy with my chosen territories,
I'll move on to the next task.
Two, list visual research.
So on the next page,
I'm going to outline all the areas
I want to look into visually for inspiration
for each chosen territory
with an idea of how the design will aim to look and feel.
So here I have listed my three territories
and the things I want to look into for each.
Here I have creative territory one, loving it.
And here I want to research symbols for euphoria,
love and passion, rhythm, pulse, and dance.
And for the look and feel this one will be bold, impactful,
and use clean and clear typefaces.
Next, is creative territory two, sole sync.
And here I want to research symbols for euphoria, tribalism,
unity and connection, synchronization and human spirit.
And for the look and feel this one will be more human,
organic, and use softer type faces.
And last we have creative territory three, dance heaven.
And here I want to research symbols for euphoria,
psychedelia, ethereal twist, portal, and escapism
and for the look and feel this one will feel more spacious,
ethereal and use minimal typefaces.
So, here there are three very different routes to explore
with the visual areas I'd like to look into
to get inspiration to see how these routes
could come to life visually
with an idea of how they should look and feel.
So, once I'm happy with my list for visual research,
I'll move on to the last task.
Three, define what I need to create.
So the last page acts like a design mission page,
this should clearly outline all the things I want
or need to develop for the creative solution.
So for our local project,
we are looking to create a logo identity.
And as I develop this,
I'll be looking to design a logo symbol
to represent the euphoria festival,
a logo type to represent the euphoria festival
and a possible logo system
to work with the four festival locations.
So with this filled in,
I'll now have a fully focused creative direction
to move on with.
Now I know exactly what visual research I need to do
in the next step and what I need to develop my design for.
(upbeat music)
Now in this video,
I demonstrated my thinking
and the cool ideas I think would be really awesome
for this project.
Now, you are welcome to follow along with my example,
but if you're following along with this course,
and you have already undertaken
the previous brainstorming session
I would recommend you put your own ideas down here.
So, if you're following along with your own design idea,
take a pose and carry out your process.
Perhaps you may have some other cool ideas in mind
you would like to base your design around,
before moving on undertake the same process
I just demonstrated,
but try and identify your own concept territories
to base your logo design on.
Be sure to come up with a sentence to sum up the idea
and then list out what you would like to research visually
for your chosen territory.
Now, in my video, I came up with three.
Now, you don't have to do three.
However, try to do at least one
which you can base your logo design on
as we continue the design process.
Don't forget you can use the templates I have provided
in the project folder.
And remember, you will be able to use this later
when you come to design your own logo.
Once you have your own creative direction, let's continue.
So with my creative direction complete,
I can either keep it on my computer to come back to later,
or I can print it out to place on my project wall.
With my illustrator doc complete I'll come up to file,
save as, I'll change the format to PDF,
then I'll navigate into my project folder
and into the top folder project wall,
I click into folder one learn discovery,
and save the file as creative direction.
This will create an easy document
which I can easily print out and refer back to later.
Now, I love printing out my creative direction
and placing it onto my project wall,
I find it makes it much easier to glance at
during my design process to keep me focused.
So after this exercise,
I won't be stressed or worried
about what my ideas are going to be
because now I have some decisive options before me.
Next, I can spend some time looking at visual research
for each territory and get inspired.
In the next video,
things are going to start to get a bit more fun,
where we will be taking our creative direction
and looking to undertake lots of visual research
to start to think about how our design can come to life.
So, see you in the next video.
(upbeat music)