Do the words lead generation make you instantly cringe?
By the end of this video, that term will be like music to your ears. If you've ever wondered
how do I generate leads for my business, this video will answer that for you.
Here's the truth. Most entrepreneurs put way too much focus on one aspect, one
specific aspect of lead generation. I'll tell you what that is in just a moment.
And while you're here, I also want to let you in on 2 of my organic strategies for lead generation
that are going to change the way that you think about your business and I am not exaggerating,
you guys need to know this. And lastly, what do you think is hands down the best platform for
lead generation? I'll give you a hint most creators on it are using it wrong so, stick
around to the end of this video to find out what it is and how you can use it the right way.
Most entrepreneurs put too much focus on this one aspect of their lead generation. You know
what it is? Businesses tend to focus too much on paid advertising. Since if you have the budget,
this is a great way to specifically target your audience and put them in front of your content, but
don't discount the power of organic content for not just lead generation but also lead nurturing
and lead conversion. Having a budget is important but you can get so much further and have longevity
with an organic strategy. One of the things I talk about a lot is owning attention versus renting
attention. If you want to stay at the top of that timeline, let's say if you do like a Facebook live
or something, how long do Facebook lives last maybe a day, maybe 2 seconds, maybe hours unless you
put some adspent into it to have it keep showing up as a sponsored post on people's timelines.
That way you're renting attention because you're paying for it to keep showing up, however you
could be creating content that you get to own that will continuously show up. How do you do that? Well,
it's through YouTube. You landed on this video here today. Did you happen to type something into google
or YouTube and find this video? Well that's because I'm utilizing YouTube as the search engine that it
is, meaning that I can own that attention, I've created this organic content that shows up in
the search engine and I haven't even put any ad spent into it and this works for any business,
any niche and you can have videos that you make today that still show up years from now.
If you go into google or YouTube and you type in how to use Canva, my video from 2016 still shows
up at the top of organic search. So, think about that when you're creating content. What kind of
content can you create that's going to bring you compounding returns? Just like investing in real
estate, this is real estate on the internet of attention that's going to keep bringing
you more organic clients over time. Now again I'm not discounting or telling you not to do paid ads,
but this is a way for you to constantly have another revenue stream, another attention stream
that's going to be bringing you consistent results. So now you've heard that, I'd love to hear what are
you doing as far as organic content. Are you doing a podcast? Do you have a YouTube channel? Maybe
you're big on Instagram, let me know and feel free to link that in the comments below so we can all
go support each other and maybe get ideas and inspiration from each other. Now, there are 2
organic strategies for lead generation that you need that most businesses aren't focusing enough
on. The first one is your cashflow systems which is a monetization system in the form of front end
to high ticket sales. So, this could be your offers, your launches, your resources, all the offers that
make your cashflow dreams come true this could be challenges, live launches, virtual events that
will set you up inside your business to not just generate leads but can potentially ascend them
from hello to high ticket. And again, this can be completely on autopilot. You can create a challenge
once and optimize rinse and repeat forever imagine having a challenge that you launch every single
month that people who take full advantage of this cashflow system are creating offers and evergreen
cashflow systems that can stand to make 6, 7 or even 8 figures of cashflow but how
do you fill those cashflow systems? Well, that's part number 2 which is your content machine
AKA your evergreen lead generation strategy, which includes your YouTube videos and everything else
that you publish online. Now like I mentioned before more specifically, your YouTube channel,
you can make a video that answers maybe a frequently asked question from your audience
and still be ranking years later for that search term. People can find your video organically
through search, they watch your video, your audience starts becoming warmer to your message
and maybe they might click on your lead magnet or your freebie that you put in the description
and then ascend in your value ladder without you even lifting a finger. Let's compare that to paid
ads where you have to keep putting money into that machine or you make a video once that continuously
brings you returns for months, even years to come. Now, before we get into how most content creators
are focusing on the wrong revenue stream so you can focus on the right one, I noticed you haven't
subscribed yet. I'm just wondering should I take this personally? Just kidding. But if you want
more business acceleration tips, content marketing knowledge and more, I would love to have you join
this community. Go ahead, hit that red subscribe button and be notified every time I upload.
I want to dive deeper into why YouTube is the best organic platform for lead generation and
how most creators are doing it wrong. Most creators rely too heavily on ad revenue. Now, YouTube isn't
just a platform, it's a search engine and when used correctly, it can be an evergreen lead generation
machine for your business. Most video creators rely too heavily on that ad revenue, meaning that
YouTube is paying them a few pennies or dollars for however many thousands of people watch their
videos but they don't realize that they can use YouTube to ascend viewers in their value ladder
by creating lead magnets or freebies with more value relevant to their videos and then linking
or drawing attention to them in their videos or video descriptions. So, this is why you shouldn't
underestimate the power of low ticket offers and resources to generate leads. You can have
lead magnets, webinars, video series to give your audience insight into your business that warms
them up into potentially wanting to invest. Your videos, your free content, the freebies are helping
them to invest emotionally so they know they can trust you so they can then invest financially. For
example we have people that come to our YouTube channel all the time and we have things like you
can join our challenge, you can join our Facebook group, you can get access to a free video series
and often people will come into that, you know, take a look around it's like we're dating our
audience before we go in for the proposal. You know we don't want to ask them for money or ask them to
invest in something before they really know what they're getting themselves into. So, we have clients
that they'll check out, they'll scout out our programs, see what we're all about before investing
at a higher level. So, think about that for yourself. Anything that you're creating as free content
is actually a sales message. So, for example, a challenge offer doesn't just teach your audience
something and you're dripping out content over 5 or 14 or 21 days, it's indoctrinating your audience
and warming them up and getting them in the habit of consuming your content so they can then make
that purchase decision when they know, like and trust you. I'll give you an example of this. Let's
say you have a 21 day challenge. I love 21 day challenges for a very specific reason.
How long does it take to install a habit? Some say 21 days. Now, your audience can come into this
challenge and you're giving them this value, you're teaching them these new skills which become habits
but they also get into the habit of consuming your content and being part of your community. Now over
these 21 days like I mentioned, it isn't a content drip, you're not just like here's some information,
here's some information, here's some information, you're also helping them to overcome limiting
beliefs. You're telling them stories that instill this new belief in themselves that they
can achieve what it is that you're showing them, that you're giving them this new opportunity an
opportunity switch showing them that their dreams, what they never thought was possible is with the
system that you're showing them. Now over these 21 days, you're indoctrinating them you're giving them
this sales message but then by the end of the 21 days, it almost feels like they've ever been on a
vacation that as you get close to the end of it, you start to get that anxiety of like I got to
go back to the real world now. Close to the end of that 21 day challenge, people start to get anxious
that they don't want this to end, they want to keep that momentum. It's like they're already asking
you what's the next step which then becomes the perfect timing to be able to pitch them something
else so they can ascend in your value ladder even further. Whether that's purchasing 100
dollar program or 1,000 dollar program or even going all the way up to your high ticket
10,000 dollar program. This is a great front end offer to generate, nurture and
convert leads all the way to high ticket. So, I want you to think about that for your business. What is
your expertise that you could be making videos on to fuel your content machine? These can be videos
that show up organically in YouTube but then lead into your cashflow systems. Maybe that's
lead magnets, maybe you have a front-end challenge, maybe you have a live launch or a video series
that at the end of your video after you've given them that value, you've had them fall in love with
your charismatic personality, you can say hey, click the link below for this free thing. That way they
can come into your system be indoctrinated learn more about you and your business, build
the relationship with you and then potentially be ready to make a purchase decision and jump
into your higher ticket offers. And I actually want to show you the step-by-step process of building
3 unique offers in your business that will pave the way for infinite cashflow
and help you to effortlessly ascend your audience from hello to high ticket. If you're ready to jump
on the fastest path of cash, you can join my next free private training where I'm gonna break it
all down for you and show you the done-for-you systems that can teach you exactly how to do this.
So, you can go to helloticket.com or I've linked that in the description below. I'll see you there.