Hey there, Benjamin from Loves Data here. Welcome back!
In this video, we're going to talk about Google Analytics 4 (GA4) certification.
I've had people ask me about how to get certified in the new version of Google Analytics.
And I'm going to take you through some of the most common questions I've been asked,
including... How do you get certified in Google Analytics? And does the exam cover GA4? If you
would like to jump ahead to a particular question, then I've included links in the description below
this video. The first question is... How do you get certified in Google Analytics?
If you've been looking to get certified, then you might have heard of the GAIQ exam (or Google
Analytics Individual Qualification exam). This exam asks you 70 randomized questions and you need
to get at least eighty percent of the questions correct to pass the exam. Once you've earned your
certificate you can say you're qualified in Google Analytics, download a certificate, and
add the qualification to your LinkedIn profile. The next question is... Does the exam cover GA4?
Currently, the exam only covers Universal Analytics, so if you want to be certified in
Google Analytics, you will need to learn about the previous version to pass the exam. Now there will
be some questions that apply to both versions of Google Analytics, so knowing GA4 won't be a
disadvantage. Here's an example of a question from the exam that applies to both Universal Analytics
and GA4... 'What are you prevented from collecting into Google Analytics?' And the possible answers
are 'A', 'items people purchase', 'B', 'personally identifiable information', 'C', 'transaction ID',
and 'D', 'returning users'. The correct answer, whether you're using Universal Analytics or GA4,
is 'B'. You're prevented from collecting personally identifiable information
into your reports. So this question applies to both versions of Google Analytics. However,
there will be questions that are specific to Universal Analytics. Here's another example
of a question you might get in the exam... The question is about event tracking. It's important
to highlight, that events in Universal Analytics are very different from events in GA4. So you will
need to stay focused when taking the exam. In GA4, events are used to send all types of data to your
reports. This includes actions, details about your users, and other information about your website.
While events in Universal Analytics are only used to track actions that occur within a page,
like when someone watches an embedded video on a page. And in case you are interested, the answer
is 'D', 'category, action, label, and value' can be sent with a Universal Analytics event.
This means you need to be mindful of the different terminology when taking the exam.
If you would like to learn more about Google Analytics, including how events are used in GA4,
then I've included links to my other tutorials and courses in the description below this video.
A common question I've been asked is... When will the exam cover GA4? It's a great question,
and I don't know the answer. I'm guessing that Google will add a new GA4 exam soon,
but until then, you'll need to take the existing GAIQ exam to be qualified. The next question is...
Where will the GA4 exam be offered? The current exam covering Universal Analytics is offered on
Google's Skillshop. This is where you will also find lessons covering GA4, Google Ads,
and other Google platforms. So it's likely Google will offer the GA4 exam inside Skillshop too.
Here we can see I've logged into Google Skillshop. And you can find the existing exam
by selecting 'Browse'... Then 'Google Analytics'... And 'Universal Analytics'...
You can then select 'Google Analytics Individual Qualification' to take the exam...
And if you want to be prepared for when Google releases an updated exam covering GA4, then I
recommend taking the existing GA4 modules. You can find them by selecting 'Browse'...
Then 'Google Analytics'... And 'Google Analytics 4'... You will find lessons covering the basics
of GA4, connecting GA4 with your business strategy, measuring your marketing, and working
with your data. I've included a link to Google Skillshop in the description below this video.
And another question I've been asked is... Should I wait to take the exam?
This is tricky question to answer. It really depends. If you've previously taken the exam
and want to maintain your certification, then I recommend taking the current exam. You can then
take the GA4 exam when it becomes available. And if you're looking to get certified for the first
time, then it's really up to you. I don't think it hurts to learn about Universal Analytics,
so if you're not sure, then I would say yes, do it! You will find some of the knowledge can
be applied to GA4 too. To learn more about the current exam, I recommend checking out
my dedicated video and blog post. I've included links to them in the description below this video.
Are you going to wait for the GA4 certification? Or are you going to
take the exam covering Universal Analytics? I'd love to know! Let me know in the comments below.
And if you haven't already, please take a moment to subscribe to my channel so you'll be the first
to know when I release my next video. Thanks again for watching and I'll see you in the next video.