- Hi, sisters.
James Charles here, and today, I'm at Buzzfeed,
and I'm about to play with some puppies
while answering a ton of your sisters questions,
and I've never been more excited for anything
in my entire life.
(bright electropop music)
Oh, hello, ah, hi.
They're all so cute, I'm gonna die.
Oh.
Oh, I would probably have to say
my brand new eyeshadow palette
that I just released with Morphe,
the James Charles Eyeshadow Palette,
literally formulated it so there's every single color
in there to create any look,
so it's pretty much like my go-to at this point.
Hi, sisters started about two years ago now,
I believe.
Oh, it is two years now.
Oh my god, love my two year sisterversary.
It was actually on Halloween, and my best friend's father
was helping me, cause I was a deer, two years ago,
and I used to have disgusting hair, like,
the grossest hair in the entire world,
it was a man bun.
Thank god that phase of my life is over,
and I would always wear baseball hats,
because it was so ratty - thank you -
that I - yes, I agree - that I knew it needed to be covered,
like I could not go out in public looking like that,
absolutely not,
so my friend's dad helped me, like,
cut holes in a baseball hat,
so I could fit my deer antlers through it,
so I could be a deer and cover the hair at the same time,
and for some reason when he gave it to me, I was like,
thanks, sister Marco, and for some reason,
it just stuck, and my best friends group chat
all started calling each other sister,
and then when it came time to naming the fandom,
I hated the word fan, disgusting, so I thought,
the sisters would be perfect,
since I already called all my best friends sister,
that I should just make everybody my best friends,
and just welcome them to the family.
Beauty for me is a hobby, but what I'm really passionate
about and good at is business.
I love marketing, I love numbers, and I love strategizing
and consulting with major brands,
so I feel like I'd be running a major business
in the beauty space.
Makeup and also music for me is a huge side passion
that I'd like to take more seriously in the future.
I literally fell into makeup by accident about
three years ago now, and I was always just in love with
like, art, and I used to do girl's hair for my school,
just for funsies, and like a little side hustle
while I was still in school everyday,
just cause I really liked making people feel beautiful,
and just like, the beauty space in general.
I would always watch Youtube tutorial on it, so,
some of that people that inspired me have been
Nikkietutorials and Jacklyn Hill,
who are really great friends of mine now,
which is just so crazy that,
in the course of three years,
I went from like being their number one fan,
to now, like, working with them all the time,
and talking to them, and just, like, sharing our love
for makeup together, which is so cool.
I would probably have to say Demi,
just because she's like, one of my biggest role models,
and literally one of the most talented musicians ever.
Her makeup artist already does such a beautiful job,
I love Jill, but, Demi definitely does rock, like,
natural makeup very very often, so I really wanna give her,
like a full on, James Charles colorful glam,
just for fun.
Like, a little Instagram picture moment,
or a Youtube video.
Brushes?
Oh, I have a lot of brushes.
I have like, three entire tubs.
Probably a thousand, at this point, I don't even know.
My favorite shade in the entire palette probably has to be
the bright red, which is called You're Kidding,
just because I have always wanted, like, a vibrant,
true red, in my collection, since I started doing makeup
a few years ago,
and I feel like red is a very very hard color - ah! -
to formulate.
All the names in the palette are things that I either say
on like a very very frequent basis, or named after important
people, or places, or things in my life.
After formulating the red with the lab,
back and forth, and back and forth,
probably like literally six or seven times,
when I finally swatched the final,
I literally looked at everyone and was like, you're kidding.
Whenever I was traveling, or doing photo shoots on set,
I would always notice that I would have to bring
so many different palettes and products and glitters
and highlighters and everything,
to create whatever look I was going for,
especially if I didn't know going into it.
So I always knew that if I wanted to create one product,
it would be a palette that I could bring with me on set,
or just have in my makeup kit to literally
be able to create any look.
So literally one night I sat on Photoshop and just played
for hours and hours on end,
just arranging all the colors in different formats,
and I literally came up with the palette,
before I was even asked to do one.
So I was like, putting it into the universe, you know,
very that.
And when I got asked, I literally sent them the PSD file
that night and was like, we're gonna make this,
and they were like, okay, sounds good.
I don't know, I guess like, the palette would be like,
my favorite moment so far.
It sold out twice now, worldwide, which is, like,
I literally cannot even believe it,
it like, oh, I could just cry thinking about it.
Just to like, put it out into the world was already
exciting enough, because I literally was like,
giving birth, in a weird way.
Ew, that sounds so weird, but like, that's true,
like, it was my baby.
My favorite skincare products are Tatcha, not sponsored,
but would love that, please email me.
I take off my makeup just using makeup wipes
every single night, but them I'm super super careful
to wash my face very very well with like,
a makeup removing oil, just to make sure that the products
don't get stuck there, especially when you're caking on
literally 800 pounds, and then once it's off,
I just moisturize.
If I had to pick one color to wear for the rest of my life,
I would probably say a gold color, as boring as that sounds,
just because as much as I love playing with color,
I really like switching up my looks.
A go-to gold would be perfect, cause I can just like,
put it on the middle of the lid, the inner corner,
and the brow bone for a really really beautiful,
and natural look, kind of like the one I'm wearing today,
but just maybe a little bit more intense.
I think my biggest piece of advice for anybody who wants to
join the Youtube space, or be in the beauty community,
is find whatever talent, that whatever makes you unique,
and really ride off that.
To make it you have to work so incredibly hard,
and you have to really set yourself apart from
everybody else who's trying to do the same exact thing.
I would definitely say that, once I started focusing
more towards entertainment based content,
and really doing the crazy creative looks that I love,
and am truly passionate about,
is when people started to tune in.
So, I would definitely say, you have to be unique
if you wanna make it in this space.
I got into a lot of drama when I first started
in the beauty community, because I wasn't really
growing that fast, as I was also bitter at some other people
who were, like, ahead of me at the time.
I wish I could tell myself, like, to focus on yourself,
and to stop worrying about, other people,
what they're saying about you, what they're doing,
what videos they're doing,
like I wish I would have just like,
focused on myself, and minded my own business.
I'm really great at that now,
queen of staying out of drama,
but back then, little bit rough.
All the pups were provided to us today by Vanderpump Dogs
here in LA, and they are literally so adorable.
I'm excited to be checking out,
because me and my little brother are actually talking
about adopting a puppy,
but if you wanna learn more about how you can adopt,
you can check out Vanderpump Dogs dot org.
(bright electropop music)