What's up brand builders Stephen Houraghan here at BrandMasterAcademy.com and in
this video you're going to learn the number one brand awareness strategy
on the market today so you can increase your familiarity and appeal
with your customers and put your brand into the mind
during the buying decision now I know what you're thinking
Facebook ads nope
Now if you're new to the channel and you want to build brands that go beyond
the visuals using strategy psychology and creative thinking then you are in
the right place hit that subscribe button and the notification bell
and you'll be well on your way now raising brand awareness is the task
of turning a cold audience into a warm audience to essentially put
your brand in the mix when it comes to the buying decision
and it is one of the most difficult tasks in the whole spectrum of branding
because your competitors already have one up on you in the sense that they are
already established and they already have
awareness in the marketplace and what you need to do is try to grab that
awareness so that your audience is aware of your
brand when they're considering which brand to go with
now on average your audience will need seven to eight touch points
before they even register your brand in their mind so they'll see you once
which is great but then they'll need to see you six seven eight times again
before they'll register you as a legitimate option now there are
many platforms out there that you can pay to put your messages
in front of their audience and facebook is just one example now
Mark Zuckerberg is a smart fella and naming one of their campaigns
brand awareness alludes to the idea that if you pay for enough ads then over time
your brand will have enough brand awareness but
brand awareness is not just about getting your ads and
your messages seen there's a lot more to brand awareness than that
raising brand awareness is about getting your audience to understand
who you are what you do that's different and the value of that difference to them
and typically it's going to take multiple touch points
for you to be able to get them to understand that and without a shadow of
a doubt one of the best ways for you to help them understand over
multiple touch points is automated email so the number one
brand awareness strategy therefore is email automation
now the first challenge with email automation is
getting your prospects email but that's not that difficult these days if you can
understand the challenges that your audience go through
and then package up a very easy solution in a downloadable lead magnet then that
is a hook for them to come into your world and once you have
that email once you have that permission to send your audience
emails then you can map out a specific series
of emails that is designed to help them understand who you are what
you do and how you can help them and those
emails are delivered without interruption without the need
for you to be there and think about it and it just happens
over time and that will increase the amount of times
your audience sees you and it will also help them to understand
how you fit into their world so leveraging this platform you can inform
entertain delight give value help them resonate through familiarity resonate
through emotion and show how you can help and it's a
huge opportunity to show them that understanding to show
them exactly what you do and why you're different and how you can
help them and this all happens on autopilot once you
map out those series of emails then those emails will go out without
any kind of interruption and they'll land
in a very intimate place which is the inbox they're not being interrupted
in their feed and you have their full attention and that is the best
opportunity for you to raise awareness for you to
show them that you can fit into their world so
that your brand will be in the mix when it comes to that buying decision so
after those seven to eight touch points you will have
raised that awareness but then email automation allows you to go
much further it allows you to nurture that relationship after seven to eight
touch points they might be aware that your brand
exists but that doesn't mean that they're ready to do business with you
yet and you can use email automation not to just
go for the six to seven to eight touch points but go
for hundreds of touch points over months or even years to again
nurture that relationship and bring them along the customer journey so they
become a customer and then you continue to
nurture that relationship and that at the end of the day
is what branding is all about now look i'm not saying that email
automation is the only tactic in fact you should definitely use
multiple marketing tactics when it comes to raising your brand awareness but
without a shadow of a doubt email automation
is one of the most effective and one of the most efficient ways
to raise the awareness of your brand to show them
that you understand who they are and what they're going through
and to show them that you are relevant to their world if that's what you want
to do if your goal is to raise that brand awareness and to grow your
brand well then email automation has to be a fundamental part of your
overall marketing strategy but i'd love to hand it back over to you
now i'd love to hear your experiences and your challenges when it comes to
raising brand awareness do you have a strategy in place do you have
individual tactics in place what's working for you what's not
if you have any challenges or questions in and around brand awareness please let
me know in the comments below if you like this video give it a thumbs
up hit that subscribe button and the notification bell as well
and let you know when i've got new videos coming out if you want actionable
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for that list as well and if you're interested in brand strategy and
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involved but as i said i'd love to hear from you about your experiences
about your challenges i'll do my best to answer all of those until next time
brand like a master and i will see you in the next video