What's up brand builders! Stephen Houraghan here of BrandMasterAcademy.com and in
this video you're going to learn 15 ways to create brand awareness for your
brand so you can put that brand on the map but
more importantly into the mind of your audience during
the buying decision.
now before we dive in if you're new to the channel and you want to build brands
that go beyond visuals using strategy psychology and creative thinking then
you're in the right place hit that subscribe button hit the notification
bell and you'll be well on your way now brand
awareness is one of the very first challenges
for any new brand coming into the marketplace because
nobody's aware that the brand exists and they have to change that
but most brands come into the marketplace and they end up fizzling out
and dying out without having ever had any brand awareness and that is
the reason that most brands fail because they fail
to get that awareness so in this video I want to talk to you
about 15 different techniques that you can use so you can change
the fate of your brand and make sure that you're not one of those brands that
fizzle out without any awareness and put your brand
on the map to influence those buying decisions
now before we go diving into the techniques I just want to set the
groundwork here building a brand is not easy building
brand awareness is not easy taking a brand from obscurity and putting it on
the map is not easy it takes commitment it takes sacrifice and it takes effort
but if you are prepared to do that then you can make these techniques
work for you technique number one show up where they're most
active now there is an old saying be everywhere
and that alludes to the idea that you need to be on every single platform but
if you are on every single platform you're going to do those platforms and
be on those platforms half hours you don't want to do that you don't want to
spread yourself too thin you want to identify who your
audience is and where they congregate most where they're
active most where they're going to engage with you most and go
there and engage with them engage with them about the posts
that they're sharing about the content that they like about the questions
that they're asking and give your two cents be supportive
and engage where they're at number two incentivize
advocacy now if you're a new brand you might need to wait
to implement this technique but when you do have an experience that
takes your customers through and provides them with a successful outcome
they're going to be happy to share their experience and if you incentivize them
with a referral fee or with a VIP pass or a bonus or
whatever it might be to go out and talk about their happy
experience then you will drive more business and more
awareness to your brand number three create a bonus offer for
another audience so what does that mean so let's say
there is an influencer or a brand that shares the same audience with you
and they offer something to their customers then you can align with that
brand and offer an incentive offer some kind
of bonus that puts you in front of their audience now for example if you
are a brand specialist you might align with somebody else that shares the
same audience that you do in your niche and you might offer a
discovery call as a bonus to what they're offering their customers
that way you align yourself with that influencer and
you raise your brand profile by aligning with that influencer plus you're
creating a steady flow of leads and raising your
brand awareness number four create high value for
organic social reach now Facebook back in the old days when
you posted a post then most of your followers would see it but
today that's completely different if you post something
on your page today maybe five percent or even three percent might see that post
but there are other social platforms that still
offer really great organic reach and if you go on there and if you share high
value content then you can really extend your reach so
for example if you post high-value content on LinkedIn and
one of your followers likes your content then chances are your
content will show up in the feeds of their followers so that is a great
example of how you can create high-value content within social
to extend that organic reach and bring more awareness to your brand
number five create high value searchable content
so your customers your audience they have
a problem and they are online searching for ways to overcome that problem so if
you create optimized search-friendly content
that they can search for and Bing or Google or Youtube can show your content
to that audience well then you are going to grow
your brand awareness you're going to get in front of people that didn't know you
before because you are creating helpful content
and Google is looking at your optimized content
or Youtube or Bing is looking at that content and putting it in front of those
people so understand the challenges that your
audience is going through what they're searching for what they're
looking for what keywords they're using and create content around that
and optimize it for those search platforms number six
leverage a unique personality and tone of voice now this is becoming more and
more important whether you're a personal brand or
a business brand you need to be personable you need to have personality
you need to have a unique tone of voice if you go out there and you sound like
every single other brand you're going to blend in so understand
who your audience is understand the personality that they
have and what they're attracted to and develop out your personality and your
unique tone of voice that they are going to be attracted to
number seven create high-valuable shareable content now
this predominantly was created before in the form of
infographics now infographics can still work
but they have really been overdone but today
this is really translated into carousel posts today if you're able to
go on Instagram or LinkedIn and create helpful carousel posts that are
visually engaging that will teach your audience
something and it is bite-sized so they can learn
something really really quickly in a few short slides that are visual
and are helpful and are engaging then they are more
likely to share that content and extend your reach and brand
awareness number eight guest on a podcast
now you might think that you already need to be an influencer to get on
somebody else's podcast but you would be surprised
at how many influencers just love the industry that they're in they just love
talking about the industry that they're in and if you
send enough influencers an email to put forward your point of view and
this is where your unique personality and your unique tone of voice and unique
perspective come into play if they see that you have something unique
to bring to the table they're more than likely happy to have you on their show
and put you in front of their audience number nine create
high-value guest post content now I did this a lot when I started off when I had
no name at all when I had no personal brand I had a very small business brand
I did guest posting a lot now it was hard work
because these posts weren't sitting on my domain they weren't sitting on my
website they weren't helping my SEO they were helping
somebody else's SEO but in return I got exposure to their audience I
increased my reach and I increased my brand awareness so
if you have the ability to write content then go out there and
look for platforms that will accept content and allow you to guest post on
there number ten be polarising now if you just
go out there and regurgitate everything else that's already been said
in the marketplace then you're going to blend in you really
need to find your own unique voice and this taps
into what I said earlier about your unique personality your unique tone
of voice but you need to have your own perspective
you need to talk about your industry from your own point
of view and develop your own sense of what's going on so that people will
see you as a thought leader because as I said if you just go out there and
regurgitate everything that is out there you're
going to blend in so don't be afraid to be polarising take an opposite point
of view to someone else and challenge the status quo number eleven use paid
advertising now when most business owners set up a
business for the first time especially newbie entrepreneurs they believe that
once they create their business then they can just turn on facebook ads
and all of a sudden they'll have customers
running to them but it doesn't work like that at all and if you have any
experience with paid advertising or Facebook ads
you know that it's a game of numbers and you
really need to be able to optimize your campaigns and you really need to
know who they are you need to know who your audience is because
to be honest we scroll past 99 percent of ads that are out there and it can
become a money pit especially for newbie entrepreneurs
getting into paid advertising for the first time
so you really need to know who your audience is and what to say to them
and that leads us on to our next step number 12 use a communications
strategy now most brands are built today through visuals through
a logo and a website and away they go very few brands are built with strategy
and even fewer are built with a communications
strategy but you need to really understand who your audience is
what journey they're on what they're going to through what trials
and tribulations and challenges they have and what emotions they have
connected to those challenges and then you need to
break down the key messages that you want your audience
to understand about your brand before you go out and start
communicating once you have that then you can go out and create
your Facebook ads or your website copy or
your brochures whatever piece of communication that you might put
out there in the marketplace but before you do that
you really need to understand that audience and what you want them to know
and think about your brand number 13 give something away for free
now lead magnets have been around for a long time but they're not going away
anytime soon they will be here for years and
years to come and there's a reason for that
we all love the idea that we can have one of our challenges
removed by a little freebie package that we can get
by just giving away our email so if you can identify the challenges
that your audience is going through those little micro challenges that you
can help them overcome in exchange for your email then you can
create an asset that will drive traffic and will build
that awareness number 14 invest time in groups now
let's be honest there are a lot of crap groups out there where it's all about
self-promotion and it's all about sales and you know there's no real
engagement in those groups but there are some groups
that are very very engaged and you have people in there
that are genuinely sharing their experiences their challenges
asking questions and you have other people in there helping out
and they are really engaged communities and Logo Geek
is a perfect example of that that's run by Ian Paget and he's created
an awesome community in there of everybody in there
helping each other out and asking questions and if you identify
two three or four groups like that in your niche and you go in there and you
help people with their questions and their challenges then you will grow
awareness through that group and number 15 create your own podcast
now when it comes to getting on as a guest
on a podcast of somebody else as I said before you might think that you need to
be an influencer but you don't you will
have a lot of influencers taking you on as a guest
but it is harder than creating your own podcast and again you might need to
think that you need to be an influencer already
to create a podcast to be able to attract guests onto your show but again
you will be surprised because influencers they just love to talk
about their industry and they will jump onto a podcast even
with few or little followers so really take the time
to define what it is that you want your podcast to be about
what's unique about your podcast and start reaching out
to people that you see as influencers in your space
that you might be able to interview and once you interview them you align with
that personality you align with that influencer and thus
raise your own brand profile now there are a lot of techniques there
and you might be tempted to try and implement as many as you can but my
advice would be to take two three or maybe four and really
commit to them really commit to going in hard and being
consistent and that consistency is the key here if you are consistent
with two or three of these techniques they will work out for you they will
show results so really identify the techniques that will suit you
and your brand the most and commit to those techniques and over time
you will see your traffic grow you will see your awareness grow
and you will start to influence the minds of your customers
about what your brand means and you will be in their mind when it comes time
to those buying decisions but I would love to hear from you
about your brand awareness challenge have you overcome that challenge have
you landed on the map and into the minds of your customers or are
you struggling to really get that traction I'd love to hear from you
in the comments below if you have any questions I'll do my best to answer all
of those if you like this video please give it a thumbs up hit that subscribe
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as well there are plenty of resources on there to help you
get going with brand strategy if that's what you want to do you can download
those and get going straight away but as i
said I would love to hear from you about your challenges
about your experiences I'll do my best to answer all of those until next time
brand like a master and I will see you in the next video!