- Hey, my friend.
Adam here, and in this video,
I'm gonna show you how I got ChatGPT
to build me an entire marketing campaign from start
to finish, including ads, social media posts, blog posts,
email sequences, an SMS sequence, and a sales page.
Now, I admit, it all sounds a little too good to be true
and I was a little bit skeptical going into this project.
I mean, could a robot really replace
a professional human marketer?
Well, my friend, if you're anything like me,
then the answer may surprise you.
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So, I'll show you how I created every single word
of an entire marketing campaign using ChatGPT,
how it all turned out,
and most importantly of all,
I'll show you how you can do all of this too
in order to get better results faster than ever before,
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and it all starts
by first understanding a few simple rules and guidelines
in order to get the absolute most out of ChatGPT.
So, let me show you how it's done, starting with that.
When it comes to using ChatGPT,
in order to help you create content,
sales, and marketing materials,
there's a few important things that you need to know.
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Number one, it does best when coming
up with content and ideas from 2021 and before.
This means, if you're
in an industry that relies on cutting edge technology
or that changes quickly,
there are gonna be some limitations
that you're gonna need to work around.
Number two, ChatGPT is a robot.
I mean, technically, it's a generative,
pre-trained transformer based
on natural language techniques that provides answers
to questions in a conversational tone,
but that makes it sound way too confusing,
so we're just gonna call it a robot,
a robot that is amazing at doing what you tell it to do,
but nothing else, which means that the quality
of the answers that you get is directly proportional
to the quality of the questions that you ask.
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So, I'll show you how to phrase your requests
for maximum impact in just a minute.
Then, number three, ChatGPT
is one of the most powerful tools I've seen when it comes
to generating text, but for images,
landing pages, and other creative elements,
you're gonna wanna look at other resources.
Fortunately, I've got you covered there
with a few more nifty tools
that you're definitely gonna wanna check out as well.
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Okay, so with that said, let's talk about prompts next,
which are the key
to getting the absolute best results possible.
Like I said before, the key to getting good stuff
out of ChatGPT is by first putting good stuff in.
This means asking good questions
or giving good prompts.
For example, rather than just asking ChatGPT
to write you something like, say, a Facebook ad, which,
in this case, gives me back a random example
of a Facebook ad for a product
and a service that I don't even offer, sell, or promote,
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you'll wanna use the following guidelines
and parameters instead in order to make sure
that you end up with something that's actually usable.
So, let's try again, using this framework.
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Write me a [kind of text]
that is [style and tone],
highlighting/featuring [characteristics].
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So, in this example, that works
out to, "Write me a Facebook ad that is persuasive, funny,
and conversational, and highlight the benefits
and importance of marketing strategy."
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And after reading the ad over, well, it's not too bad,
but it could be better,
and I think what would be the most beneficial here
would be to create a second version of the ad.
You see, the original ad that ChatGPT cooked
up looks like it's targeting and focusing mostly
on people that already own a business, which is fantastic,
but I think I'd like ChatGPT to give me another option aimed
at people who are wanting to,
or thinking of, starting a business in the future.
So, let's update that now
by asking it to write another version of this ad, focusing
on and targeting people who want to start a business,
and I'll be honest, this one looks pretty good to me.
I mean, maybe a few tweaks here and there,
but overall, I'm gonna call this a winner.
(crowd cheering) (fireworks popping)
Now, before moving on to the sales page,
I'd like to generate an image to use alongside of this ad,
but in order to do that, we're gonna need to step outside
of ChatGPT for just a second,
but that gives me an opportunity to introduce you
to another couple of pieces of powerful software
in order to generate an almost unlimited supply
of AI-powered images and graphics.
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The first piece of software
that I'm gonna use here is called Dall-E,
now known as Dall-E 2.
Just like ChatGPT, Dall-E is also powered by Open AI,
the company behind them both,
and is a pretty neat AI system
that can create realistic images
and art from a description in natural language.
For example, let's say that I decide
that being lost at sea, stranded alone in a rowboat
in the middle of the ocean as a pretty good metaphor
for the modern entrepreneur who's struggling to figure
out their overall marketing strategy.
Well, I could ask Dall-E to get me a photo of a man
on his computer, in a rowboat, in the middle of the ocean.
Now, I don't really like these very much,
so I'm gonna try again using a 3D image instead.
Hmm, still not loving 'em.
How about an animated image?
Hmm, maybe a pixel image?
Hmm, I'm not lovin' this either
and that dude looks naked, which is never gonna fly,
so let's try something else.
Maybe an image of a person scared
and alone, with a computer.
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This one's fine I guess, but could do better,
and if I decide that I also wanna create
a retargeting ad alongside this one,
I figure it's best to probably use an image
of myself as well, which is going to make a bigger impact
with those who are already familiar
with me and with my content.
So, for that, I'm gonna use a piece
of software called Lensa.
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Lensa is an AI-powered image editing app that allows you
to upload a whole bunch of different selfies,
than it works its magic, and it gives you back a whole pack
of different images that have all been edited
and tweaked and modified using AI.
Now, this one costs a few bucks to use, so it isn't free,
but it is pretty crazy in regards
to the quality and the variety of images that you get back.
So, after looking through all of these,
I think this one's probably gonna work just fine.
Next, let's hop back into ChatGPT
to get it to write the sales page
for the Digital Marketing Academy now.
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When it comes to writing longer form content
like sales pages, email sequences,
long form blog posts, video scripts, or podcast outlines,
all the same rules and guidelines apply,
meaning the secret here is to give Chat GPT as many good,
clear, and relevant inputs as you can,
and then don't be afraid to tweak
and change things once it's had a chance to work its magic.
So, let me get it to write a sales page now based
on the Facebook ad it wrote before.
Alright. Now, overall, it's okay.
Sure, there are some important points it's missing
and some things that aren't entirely accurate
about the program, but overall, it's not terrible.
That said, I would like it to be longer,
which is the perfect point to remind you
of the obvious fact that ChatGPT is a robot
and therefore just does whatever you tell it to.
It's not a mind reader
and if this is what it thinks a sales page should be,
then that's what you're gonna get,
but that doesn't mean that you need to accept it.
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This is why the next step is to get it to do exactly
what I want with just a little bit
of creativity and a few extra commands.
For example, I know that one of the biggest benefits
of the Digital Marketing Academy is the fact that
it shows you how to create a complete marketing strategy
from A to Z,
and in my humble, but accurate, opinion,
having a complete marketing strategy is one
of the single most important elements
to marketing and to business success.
So, what I could do then is ask ChatGPT
to write me a 500-word blog post
on the importance of marketing strategy
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and, unsurprisingly, it's not half bad either,
and I can use parts of this on the sales page as well
as use the entire thing as a standalone blog post
in order to drive even more traffic to the course.
Plus, I think there's also enough good stuff
in here that I could ask ChatGPT to turn it
into a few different social media posts as well.
So, let's get ChatGPT to do this now
by asking it to turn this blog post
into a few different shorter social media posts.
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Now, like before, I probably could make a few tweaks here
and there in order to make sure
that it accurately reflects the Digital Marketing Academy
as well as comes off in my tone and my style,
but, in all honesty, I could probably just copy
and paste this and put it directly as an Instagram caption
or a Facebook post or a YouTube community post
or maybe even trim a few words out and post it as a tweet,
and all of this took seconds, (check mark graphic dinging)
not minutes, (X graphic buzzing)
not hours, (X graphic buzzing)
certainly not days, (X graphic buzzing)
which is kind of mind blowing when you think about it,
(explosion going off)
but wait, there's more.
Sounds like I work for ChatGPT.
This video is not sponsored.
You see, next, I can also ask it to write me
an email sequence to sell the course,
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and, well, there we go,
and I might as well get it to write
a three-part SMS sequence as well.
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Yep.
Not bad, but it's a little bit long for an SMS,
so I'll get it to make it even shorter,
and you can continue to refine
and adjust and make further tweaks
until you're left with what can only be described
as a pretty good piece of marketing material,
but wait, there's more!
No, I'm not kidding.
There's actually a lot more.
For example, let's say
that I wanna make the course
even more internationally accessible.
Well, no problem.
I can ask ChatGPT to translate this sequence,
or anything else that I put into it,
into pretty much any language I can think of.
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Let's do Spanish for now.
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Ah, bueno.
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Then maybe Portuguese.
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Ah, bom, and how about Japanese too while we're at it?
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Ah, yoy.
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Crazy, right?!
And as the technology continues to evolve
and become more adopted by others in the business community,
we'll just keep seeing new uses and practical ways
to use this in order to help us create better marketing
and more profitable, streamlined, and efficient businesses.
That said, like I said in the beginning,
the biggest limitation with ChatGPT
and almost all AI technologies out there right now
is that they're basically robots that operate
on mathematically programmed algorithms,
which means there's still a need
for creative and strategic thinking in order to know
what to ask them for
or what to tell them to do in the first place,
but if you'd like to see even more examples
on how to use ChatGPT in your marketing, as well
as a few other of the most important marketing trends
and strategies going on right now,
then you're definitely gonna want to check
out this video right here next as it's loaded
with some of my best marketing tactics and strategies.
So, make sure to check that out now
and I'll see you in there in just a second.