- I get so many requests from you
from people all around the world
asking me to mentor them
and I know that I'm not very accessible
and I purposefully make it that way
because just for my own insanity
because of my social media
and because I have so many people study my work
that at the end of the day, even with my team,
I'm still only one man.
I only have 24 hours a day
so I cannot possibly mentor everyone
and reply to every single comment
otherwise I would have no fucking life
but this is the way that I could mentor you
where you ride along with me
and I answer your question and then
so that other people can benefit from that as well.
That's why I created this YouTube channel for you.
But people want to learn from me.
This is a way for me to virtually mentor you
that I can also deliver more value
and create more impact to more people 24/7.
So if you want to learn from me,
make sure you comment below.
Make sure you just watch all my videos.
You will learn a lot from it.
Today I want to talk about one of the myths
that drives me fucking crazy
is do what you love and the money will follow.
(upbeat music)
Bullshit.
I don't know who came up with that concept
about like the secret to success
is do what you love and the money will follow.
It's one of the most ridiculous
one of the dumbest things I've ever heard
because let me ask you a question.
Are you doing what you love
and you wonder where the fuck is the money.
Or do you know people, they are doing what they love
and yet they are struggling financially.
I rest my case.
That dog doesn't hunt.
Do what you love and the money will follow
is like saying, you know what,
eat whatever the hell you want and you'll lose weight.
Or sleep with every single person that you meet
and you'll have a great marriage.
It's as stupid as that sounds.
It's not about that, it's not like you love it
and then you'll do well.
It's nothing to do with that.
When it comes to business success, which is what I know,
when it comes to business, it's not about do what you love
and money will follow.
Now it helps if you actually enjoy what you do
because you do more of it, you get better.
It's not you do what you love,
it's you do what it takes.
You do what it takes to be successful.
I'll give you a simple metaphor.
Let's say if you want to lose weight.
You go to the gym and you get up in the morning
and you do cardio and you go running for a few miles
and you watch out for your diet.
You don't like any of that shit.
You do not love it.
You do not love going to the gym, pumping those weights,
not eating the food that you want.
You don't love any aspect of that, okay?
You want to eat that fucking burger, alright?
You want to eat that steak.
But like, you want to drink that beer.
But ah, fuck man, no I'm- I have to-
You don't love any of it,
but if you do what it takes
and you are going to the gym,
you got up every morning and you just
you showing up every fucking day
consistently over a long period of time.
You do what it takes, guess what, you get a result.
No different in business.
You're doing what it takes.
It helps if you love what you do,
not do what you love, you love what you do.
Because here's the thing about business.
The business world doesn't give a fuck.
The world doesn't give a fuck.
You do what you love, you do not do what you love,
they don't give a fuck.
They only care what value you're providing me as a consumer,
as a customer in exchange for my money.
Do you understand my needs?
Are you solving a problem for me?
Are you fulfilling a need for me?
If you can do that and I trust you,
then I will give you money.
That is it.
It has nothing to do with that.
It has nothing to do with do what you love.
You do whatever it takes, and if you love the process
there are things I could tell you
in my business that I do,
I do not love them.
When I have to craft a marketing campaign,
when I have to deal with people,
when I have to hire a new person, right?
You know one of my friends talks about it- jokes about it.
You know, business would be a lot easier
if you don't have to deal with customers and employees.
Right, with no customers and no employees
it would be a lot easier.
Wow, I wish that was the case,
but that's not the case, right?
It is like that.
There are a lot of things within my business
that I do not love, but I need to do them
in order to grow the business,
in order to sustain the business,
I have to do what it takes, right?
Do you think like- I enjoy this.
I turn on the camera, answer questions, I enjoy this.
I don't enjoy prepping for the work,
I don't enjoy getting all the camera equipment, right.
I don't enjoy, you know, looking over the music
and all of that stuff.
I don't enjoy any of that shit.
I enjoy just turn on the camera, we talk,
I enjoy that part.
But the other aspects of what I do
that I do not love, but I cannot do what I love
without those- without those things.
Everyone wants the glory,
nobody wants to work for it, right?
You want to have the glory, you want a follower
if you want to impact people.
You want to share your message with the world.
You got to do the fucking work.
There are some days, you know,
I don't feel like making a video.
I have those days, believe me.
But because I commit myself to make a video
every fucking day, I am here, right?
I show up with- to the best of my ability
and I commit.
That's what it takes.
You've got to do what it takes,
it's not do what you love,
it's do whatever the fuck it takes until you get there.
That's the formula for success.
So, comment bellow if you're getting this,
if this is making sense to you.
Make sure you hit the subscribe button below
and check out my other videos
as Boss in the Bentley.
So don't get, don't believe, don't buy into that bullshit
and that will save you so much time.
Forget all your I'm going to find my passion,
fuck that passion, do whatever it takes.
What if it takes you 20 years to find your
quote in quote passion and yet that thing doesn't work
and that thing doesn't make you money
and that thing doesn't make you successful.
Now fucking what?
What are you going to do?
Have another ten years, find the next thing that you love.
It doesn't make sense.
It does not make sense so just don't buy into that, okay?
Until next time, Boss in the Bentley.