- Hey guys, in this video we are gonna be talking all about
how to launch an online course.
- We are going to cover the four main pitfalls
that online course creators fall into
that make their courses flop.
And we're gonna be talking about how to overcome them.
- So if you want to launch a profitable online course
that actually makes money, then keep on watching.
- Let's do this, whoa!
- Hey guys, Andrew and Pete here.
Now you may have noticed that the coronavirus
has forced us apart into lockdown.
But, that is not going to stop us from making some videos.
- Absolutely pal.
In this first video of this lockdown series,
we're going to be talking about something
that's probably crossed your mind,
should you take your business online
and launch some kind of online course?
- Here's the thing, scalable offerings like courses
and memberships can be an absolute game changer,
however, they can also be a massive waste of time.
So if you're thinking about launching one,
do not skip these four things we're gonna talk about
in this video.
- Number one is validating your course
by proving the concept first.
- This is probably the biggest mistake
that we see course creators make.
They launch something that they either want to launch
or they think will do well,
without validating if the course is actually something
that people want.
And if you've launched a course in the past
and it has flopped, then this is probably why.
- So don't just put your head in the sand
and just hope and pray
that everything's gonna magically work out okay.
Here's five sure fire ways to validate your course idea
to make sure it is a huge success.
- Hang on, hang on Pete, five?
That's gonna take you quite a while to explain,
we've got quite a lot to say in this video.
- No, don't worry pal, don't worry pal,
I got it, I can do this.
- Okay.
- Number one is keyword research.
So are people actually searching for this thing
that you're about to launch.
Is there actually demand there?
Make sure you go and check in the search engines
to find out if people are actually using these search terms,
using these keywords to find something
that you are going to be creating a course on.
If there's not any demand,
if there's no people typing in these search queries,
then you might have to have a think,
is this something that people will actually want.
Number two is social listening.
Are people actually asking questions about your course
or asking for your course in things like Facebook groups
or on social, social media, or even on email,
like are people actually asking about this.
Number three is to talk to your audience.
Actually go and have a word with your audience,
do a survey, actually get on the phone with them.
Even better, like get on the phone with them
and find out if they want this thing or not.
Number four is competitor research.
Is there anything else like this on the market,
are people doing this kinda thing already?
If so, that might not actually be a bad thing,
because it shows perhaps, that there is a demand
for the type of course.
And number five, pre-selling and wait lists.
This is the absolute best way to make sure there is demand
and you have proven this concept
because if people are willing to let go
of their precious money and actually buy this thing
before it's even launched, then you know for certain
that you've got something that people really really want.
That's when you can be 100% confident.
Done, I told you I could be quick.
- Yeah, that was really quick, Pete.
- What's that remote for?
- Nothing.
Okay, number two, don't go cheap
if you don't have a big audience.
This is another pitfall that we see a lot
of course creators fall into.
Courses rely on you having built some kind of audience.
And if you don't have an audience,
it's really hard for you to sell your course
at those high volumes.
So if you go too cheap with your course,
then it's really hard to make some good money.
But don't worry, if you've got a smaller audience,
then all you need to do
is make sure you have a higher value course.
- Say if you want to make £5000 from your course,
but don't have a big online audience,
it will be far easier for you to sell 10 courses at £500
rather than selling 100 courses at £50.
So don't underestimate your expertise.
You can charge that amount.
What you have to do is just set the amount based
on how many you think you can sell, and the overall goal,
amount of money that you want to make, and work backwards.
Make a course that is worth say £500.
- Because trying to sell a rubbish, cheap course
is not fun for you, it's not fun to sell
and it's definitely not fun for the people
who are taking that course.
- Okay, number three.
Stop faffing around with technology.
- Yes, the next biggest pitfall is tech.
And I honestly think that sometimes people linger
over the tech to use and how to actually set up the course,
just so they can procrastinate
on actually launching the thing.
For sure, do a little bit of research,
but try to make that decision quickly
so you can get going with it, and get something launched.
- Our two favourite course hosting platforms are Thinkific
and Hotmart, because they are super super powerful
and they are also incredibly intuitive to use,
and the support is outstanding for both of them.
So, anybody from advanced to beginner, absolute idiot,
can use them.
- Yeah, even Pete.
- Oy!
Shush you.
Now the beauty of Thinkific is that it offers a flat fee
and gives you an incredible amount of awesome features.
In fact, if you wanna check them out
then go click on the link in the description
because we've organised, just for you,
some amazing bonus extras.
And the same goes with Hotmart,
so the beauty of Hotmart is that they profit share with you,
so if you don't make any money,
then they don't make any money.
You don't have to pay them, there is no risk
and they are incentivized to help you.
So if you wanna check them out as well,
then click on the link in the description below
and see what all the amazing bonus offers
are available to you.
So let's just choose one and get rockin'.
All right, I'll, I guess I better un-pause him now.
(clicking)
- Oh, oh, what happened?
- You were just about to explain the final pitfall.
- Oh, oh, thanks pal.
Okay, number four, launch with a bang, not a whimper.
If you just softly softly try to launch a course
and don't really give it your all,
chances are it's not going to work.
We get it though, launching a course might be new,
it might be a little bit scary
and you might feel a little bit unsure
if it's gonna have the transformative results
that you've maybe heard people promise.
But, if you do step one
and you validate that course idea properly,
that should give you the confidence enough
to really push it hard and not just kind of softly softly,
"Hey, I've got a course, check it out."
But really go for it.
- What does that actually mean?
It means put together a proper launch plan and go all out.
Do everything you possibly can
to get people to buy that course, okay.
You're gonna want to do sales emails,
you're gonna want to do ads,
you're gonna want to do webinars,
you're gonna want to do live videos,
you're gonna want to create consideration content
to make people buy it,
you're gonna want to handle any objections,
you're gonna want to do webinars,
you're gonna want to do behind the scenes shows.
You might want to do FAQs,
you're gonna want to share success stories,
you're gonna want to share your awesomeness.
And you're gonna want to tell everybody and their dog
to go and talk about your amazing online course.
- Basically, do everything you can, and you will sell more.
And if you want us to talk in a future video
maybe about what should go into a launch plan,
then let us know in the comments.
Thank you so much for watching this video guys,
we really hope you've enjoyed it.
We hope you've enjoyed this first series of lockdown
when we have been apart.
It's been a bit weird hasn't it Pete?
It's been a bit weird, so we would appreciate any love
that you can give us, any liking,
any commenting, any sharing.
Please tell the world Andrew and Pete are back
and they are separated,
but they are not going down without a fight.
- We are always together pal.
- Always.
- In here.
Oh pal, I really enjoyed this, like I'm just curious,
what else does that remote do?
- Oh, it does a lot of cool stuff Pete, I've just,
it does, it does that yeah, it's cool.
And it does that, yeah.
And it does that.
Oh, oh, hello, hello.
It's cool.
- All right pal, I'm gonna go 'cause I'm thirsty now okay.
- Oh no, oh Pete don't worry, don't worry.
I've got ya, I've got ya.
- What do you mean?
- I've got ya.
- What?
No, oh, no!
Oh mate, no!
Why would you do that?
Oh my god.
Okay guys, now you definitely have to subscribe
because I just put myself through that.
So I'll see you later.
Oh my god, I'm so wet.