How would you like to generate real estate leads in your area of people actively looking to buy or sell a home
Without having to rely on Trulia Zillow or even realtor.com... that'd be pretty cool, right?
So in this video, I'm gonna show you how to take control of your own real estate lead generation
So you can generate leads that are
Exclusive to you and at a fraction of the price compared to these big advertising sites
And these are people actively looking to buy or sell homes now
a lot of my videos on my channel are about Facebook and Instagram ads and how to do lead generation with those but this video
Right here. We're gonna be leveraging Google which this is crazy powerful because their search function
It's finding people that are actively looking for they're searching for homes for sale
They're searching to sell their home how to sell their home
So for example, let's go over here to Google and let's type in homes for sale in
Blank right now you guys know I am in Arizona. So we got Phoenix to Gobert Mesa Chandler
We got all these different options right here, but look at this
This shows the average monthly search volume for each one of these keywords. Now, you might be wondering well Jason
How do you guys get that?
How do you get that because I get that a population but I don't have the number right there
Well, there is a free tool it's called keywords everywhere. This is a hundred percent free chrome plugins
Just go there download it and then you will be able to get all of the numbers just like this blue this in Phoenix
sixty six hundred people searching every single month Gilbert
Eighty 100k like you go down the list and guys, this is the same thing. It doesn't matter
You don't have to be in Arizona, right? So let's say homes for sale in
Omaha Nebraska, ok, that one's a little bit less 170
but we go over here and we go Dallas, Texas 9900 if we go, Orlando, Florida 9900
So like you guys can see there's a lot of people actively searching for homes in your community
So literally you can type in any city. This is where I was living Provo Utah 1,300 people every single month
That's a lot of people right? So what we're gonna do. So for example this homes for sale in Provo, Utah
We're gonna click there and I'm gonna show you on this video how to make an ad that
Pops up right here at the very front
So usually what happens is there's for ads right here and then it starts the organic results
well
a lot of times people click on these ads just because they're right at the top and then what we can do is have our
Ad right here send them to a landing page opt in and become a lead. Okay, so let's jump over
I want to show you guys how to set this up step by step. So you guys can take advantage of people in your area
Actively looking to buy or sell a home
So we're going to go over to Google Adwords
And if you don't have a Google AdWords account just Google Google Adwords and go through create an account
Very simple very easy to do and then once we are on the AdWords campaign look right here
This is the dashboard. What we're gonna do is gonna create a new campaign now, this is just a little demo account
I've been doing a lot of testing with AdWords lately. So I just want to share with you guys some cool little strategies here
So we're gonna come over here and click on new campaign. Okay, so we're gonna click on new campaign right here
and for this example
I'm just going to use website traffic just because it's gonna be a lot simpler than kind of setting up the full-back and the lead
Generation stuff but we're gonna click on website traffic right here
And then for this example, what we're gonna do is we're gonna select a search campaign
Okay, cuz then that's what when people are doing Google search. We're gonna be able to show her ad right in front of those people
Should we click on search right here? And then this is optional you can put in your website
Also put arsalan kg calm and we'll hit continue
Okay, so now become more here. We just give it a name and we'll say homes for sale in
Will do Gilbert Arizona for this one. Okay, and then come down here the search Network the display deck
We only want the search Network a Display Network is basically if somebody's on a blog or like forbes.com or something like that
To be able to show a display ad on one of those sites
And typically what I like to do is just do this search network now coming down here guys show more settings
You just leave that as is not big worry and in locations
Like technically like with Facebook we would usually go through and type in Gilbert, Arizona
however, if somebody is typing in homes for sale in Gilbert, Arizona well
I was looking for homes for sale in this area when I was living in Utah, right?
So like it's not necessarily you don't want to target just people in the area
So you be a little bit more broad and say just the United States
Instead of hey, just people in the Arizona area because there's gonna be people looking for homes
Like if they're you know moving for a job or family or whatever it is
So I would just leave that as United States because we're gonna be doing a little bit more of our targeting with which keywords
We're gonna be choosing now moving down here English. I usually just do English
If you do speak Spanish, you can throw that in there as well. Alright, then moving down here audiences
This is more for remarking type stuff
So we're not gonna worry about that right now and then your budget let's just throw in a good
Twenty bucks a day to start out
Okay, and obviously you can start out at ten bucks a day, whatever it is
But we're just gonna say ten twenty bucks a day for right now and then moving down for our bidding
What do you want to focus on we'll just focus on conversions right now
So this is kind of like recommended for the campaign assess and you can set a target cost per action
So basically what this says is you can say like hey, I'm shooting for like leads for ten bucks
Here's the deal one thing to take note of right here
Let's say it cost you $12 to generate leads
Which these leads are typically gonna be a little bit more expensive than Facebook or Instagram
Which the national average with Facebook and Instagram is about $6 per lead
So this could be ten or twelve bucks per lead, but guys
These are people actively looking for a home or actively looking to sell their home. Okay?
Well and the thing to note right here if you put $10 cost per acquisition right there
But it's actually $12 it cost you to get a lead. Your ads won't really start running
Okay. So if like you start your campaign, you're like a Jason my ads are running
You don't know why it's because you need up to the target CPA right there. So we'll just start out at 10 bucks right there
For this example, and then we'll say conversions
We'll leave this all the same right there. And then these sitelink extensions guys. This is actually pretty cool what you can do here
Okay, I'm not going to go through and build out before like sitelink extensions call-out extensions call extensions all this stuff
But I'll just show you what it is. Let's see if any of these sites actually have it
Let's come over here
let's go to
Homes for sale in
Gilbert, let's see. If any of these people are doing it
No guys, no a lot of these people are not doing this
so, let me just show you guys a
cool example of somebody that is doing I'm trying to think of a company that might be doing it so Zillow
Let's see if Zillow is doing it
Okay, right here guys. This Zillow is doing it with their organic
Website, okay. So the call-out extensions website extensions you guys are in real estate
So, you know that location location location like that is a huge deal. Right? Well, if you look up here you have the two ads
And then usually it'll have another listing and then another one right here another one right here, but guess what? Look what they did
They did all these like sitelink extensions where you've got rent gilbert single-family homes
And so you can actually create these on your ad so instead of somebody in your market
Searching in like homes for sale in your area and having so many options to choose from
If you take advantage of these little sitelink extensions right here
You can actually go through and instead of having like this ad and this ad and this right here
You can almost take up all of this space right above the fold so they don't even have to scroll and they're only seen
Links out to your website, which is huge super powerful
It increases your click-through rate, which if you have a high click-through rate
Usually your cost per click actually goes down because google sees that is a well performing ad that people like, okay
So that that is huge
That's a little tip right there go through create these it's really easy
If you go through and hit new site link extension and you can see like site link text the description
Final URL and that's how you go through and create those
So ideally you want to have like four of those you can see right here Google or Zillow has six one two, three
Four five six, so if you look at this this rent spot right there
That's where that's going to go in the site link text right there description line one description line two
that's just basically this line this line and
Then the last one the final URL that's where it's going to actually link out to over here
Okay, so you want to go through and set those up?
and then we're gonna hit save and continue here and
Then coming down here. We are gonna go through to add group name number one. Okay, so we're gonna say homes for sale in
Gilbert Arizona, okay. So enter or paste your keywords one or one word or phrase per line?
Okay
So there's a couple things
Do right here guys there there's some strategies that you need to know or else you're gonna be spending a lot of money on stuff
That you just don't want that traffic and keep in mind
We think that Facebook ads that people like to spend a lot of money on Facebook ads and there's a lot of traffic on Facebook
Google is like 10x that okay. They're like they're they're massive compared to
Facebook so if we come in here and just type in homes for sale in
Gilbert's
This could go through and they can have like you see down here this keyword if we just have the keyword like that
It's a broad match. So if anyone types in anything even somewhat similar to this
Google is gonna show your ad in front of that person and it could be Gilbert
Like I don't know if there's Gilbert and Arkansas or Texas or any of these other places, but if you do that
Google is just gonna show your ad okay?
And and it doesn't mean that that person's gonna actually be searching for what you're wanting to okay, or if you do these parentheses
That's a phrase match
Okay, so Homes for Sale in Gilbert like that, but what I like to do
I like to do this keyword exact match. Okay, so I would probably do Gilbert, Arizona
And then you do these brackets
Okay, so then you come over here and maybe they do it a little bit different way and they do Gilbert AZ
okay, and you're just seeing how I'm doing this or maybe they come in here and they're just going to do a comma a
Z and then maybe they'll do a
Gilbert comma Arizona and so now you're only getting your ads shown to people that are typing this in
exactly
Right. And now this is huge guys
If you don't pay attention right here
This is gonna like you're gonna waste a ton of money if you guys do this broad match, right?
so now what now we've got our our keywords in here and usually you want to go through and usually like if you're gonna be
Doing like a Gilbert, Arizona
You're gonna do like a Mesa Arizona or a city that's right next to it because you're gonna be probably working at that whole community
Alright, so you're going to go through and maybe throw a few more of those keywords just to kind of broaden your reach there
and we're gonna hit save and continue and
Then right here
For the headline you want homes for sale in?
Gilbert, Arizona
Okay, and obviously that's too long of text. But the reason why you want this right here is because if somebody's typing in up here
homes for sale in Gilbert, Arizona right there and
It doesn't say Gilbert MLS listings home for sale. Like these guys are all doing pretty good
Right almost for sale in Gilbert Arizona Homes for Sale in Gilbert. Arizona almost were selling good
like if it doesn't say that then people are gonna be like well
Why is it showing this because I'm like typing in homes for sale in Gilbert, Arizona?
Okay, it's like this one's really good Gomer Arizona real estate
You can kind of even look at like what these other ads are doing and like what they're saying in headline one
I'd like to and kind of get a good idea to tweak and use for your own ad
Okay, so homes for sale in Garrett, Gilbert, Arizona
Right there
That is the first thing whatever keyword you're going after
That's a hundred percent what you want on headline number one and then over here you could do like
Gilbert
Arizona
Real estate just like they were doing right there and then have a headline three
Which is just kind of like talking a little bit more and then in the final URL right here
This is where we're gonna have our landing page
Okay now another big mistake if you guys are gonna go through and put a website in there
Which I'm not gonna click on these edges because if they're going to like I don't want them to have to pay for it
Just for this little demo example
But if they're not going to a landing page where someone can grab their name phone or an email address and their just amateur website
We all know now that that just is wasting a ton of money
Right the conversion rates on the landing page are way higher than the website
So what we're gonna do is I like to go if they're searching for homes for sale in Gilbert, Arizona
I like to do a home's list
Okay, so a list of homes in Gilbert, Arizona
So if we want to come over here to the Arsenal site and get a landing page created really quickly
We're just gonna use this demo one right here. So we just grab this URL
So when they click out to that from the ad to here it says hey
Welcome to the Gilbert Arizona homes under $300,000 list or do you want to make one a specific two homes and Gilbert, right?
And then we come in here get me the list name email phone submit. You got a lead of someone specifically
Looking for homes in your area
Okay, so we take this URL right there
we throw it in right there and
then we can even have like a little pathway right here if you want that's optional and then we had the description of
something cool
List of homes, whatever it is, right and then we come down here
We just hit save and continue and then from here guys
what you can do is go create a new ad and you want to maybe create a
Variation of this ad because then you can kind of split test and see which one
People are clicking on more see which one's performing better
Usually I like to do at least two ads so that I know like, okay
this one is I'm testing against this one because if you just do one AD and it wasn't really good to begin with then you
Don't know like what to work off of
So then once you go through and you have the two ads you can pick a winner
and then create a new ad and then just continually be optimizing those ads we hit save and continue and then we confirm it and
Ad launches Inc goes live. Alright now it sometimes takes a couple of hours
It may take a day or so
If you're brand-new to AdWords to get your account all the ad all approved and everything
But that's basically it guys now we've got an ad right here for anyone that pops up and says homes for sale in Gilbert
Arizona and
They go through and they'll have the one of your ads will be showing up right here
And then when they click on it, ideally they're gonna go to your landing page right here
they're gonna opt-in and then if you're using Arsenal
Obviously you're gonna get an instantly notification and anytime they respond to the automated email or text marketing follow-ups
You'll get notified on the mobile app. And so you can text that person back and forth
So anyway guys, this is a really cool strategy
If you're looking to beef up your real estate lead generation, then you've been doing some Facebook advertising
You've been doing some Instagram advertising, but you want to leverage Google
this is absolutely killer and the cool thing is I'll add one little bonus tip as
You guys are going through and doing this and having homes for sale in Gilbert, Arizona
What you can do is you can have your Facebook remarketing pixel on this page, right?
We've got the face of pixel up here and any person that is searching on Google. They click over to your website
They get pixel by Facebook and we can remark it to that person on Facebook on Instagram
So they are seeing you all over the place
And so if they're brand new the area, they're like man. This is the go-to agent in my area
You're just coming at them from every single angle. You can even have a youtube ad going up guys. It gets pretty powerful. So
Anyway, hopefully this video was helpful. If it was go ahead give it a thumbs up
If you're a brand new here
My name is Jason Wardrop and I launched new videos every single week on how to generate more leads
Make more money and grow your business
so make sure you subscribe hit that notification bell and also drop a comment down below if you have any questions, I
Respond to every single comment. Alright, so if you guys have questions, hit me up there
I'll help give you a quick answer
And then also if you want my more in-depth real estate leads
Training just comment down below and I can share that with you guys as well
And also add that in the top link in the comments and also in the description
so anyway guys
Thank you again so much for watching and I hope this was extremely helpful with that said I will talk to you all later