when it comes to flavor we got you with the new bourbon bacon cheeseburger here
are 10 more sneakiest food business tactics you never notice scamming you
part three because all around businesses are trying to dazzle you
into spending more money but who knows the difference the people being whipped
sensory overload yum have you guys seriously never heard of donuts when you walk into a restaurant
or grocery store the mix of enticing smells is overwhelming and you can barely tell where it's
coming from but all you know is that you've got to find out and that's exactly what these businesses
are counting on when you step foot into the store you see nothing is placed anywhere at
random there's always a strategic reason behind it for example in grocery stores bakeries and flower
shops are usually put near the entrance but not for your convenience because these two sell the
best smelling items in the whole store these smells can trigger your hunger which can cause
you to fill up your cart more than you originally intended to and ultimately make you spend more
money i'm talking about this if you're not sure if this trick actually works or not just think
of it like this think bark would you be so keen to go to the grocery store if the fish section
was the one greeting you at the door probably not and this is exactly why this manipulation of your
senses works so well it's all about the mood how's everybody doing over here is so good
when you go to a restaurant the first impression is crucial especially in a
place where you sit down you might notice the little things like if it's really loud
and busy or if there's a flickering light that might give you a headache later on
but in reality there's so much more going on than what you see as soon as you step into
the restaurant everything is designed to make your stay there as long as possible in hopes
that you will spend way more than you originally intended to shut up and take my money for instance
there's the music fancy sit-down restaurants will obviously not be blasting loud up-tempo
music that buries all of your conversation instead they'll play soft slow music to put you at ease
something you probably won't even notice unless you pay close attention the same rule goes for
the lighting there's nothing more unpleasant than eating your meal under aggressively bright lights
you know that kind that makes your eyes hurt after only a few minutes did i die that's usually the
lighting found at fast food places to get you out of the door and to avoid loitering but fine
dining establishments want the complete opposite it has been proven that dimmer mellow lighting
will most likely get people in a more relaxed mood and entice them to stay and spend more a sneaky
tactic that often flies right under most people's radar and yet works like a charm ridiculous deals
yeah sir you ordered it feels like a big win when you get a deal like this have you ever gone to the
grocery store with the intention of buying only one sing but then ended up buying an absurd amount
of it well we're sorry to break this to you but you don't always need to load up your cart with
things you don't need just because there's a sale oh my god we're having a fire sale sure at first
it might seem like a good bang for your buck but that's until you read all of the fine print most
of the time if you take the time to look at the actual deal you'll realize that it still applies
even if you don't overflow your pantry with unnecessary merchandise those 10 for 10 deals
are a plain business scam that's only meant to trick your brain into buying more than you
actually need but even if you know this trick you still need to be careful you see sometimes you
actually do have to buy the advertised amount for the discount to apply there's just no way
of knowing until you read the conditions which is usually written in tiny print for a reason
no one ever really bothers looking so they just assume they need to buy all 10 all the time just
read be wary of conditions and ask yourself if you truly need 10 jars of sauce or not you're a
very bright young man james but you need to lay off the sauce free samples oh could i just try
a little sample oh i'm so bad we're all guilty of this going to the grocery store to buy essentials
but end up being sidetracked by a bunch of free tasty treats flaunted in our face you probably
weren't planning on buying anything that wasn't on your list but since you got a taste of those
delicious free sample cookies they somehow ended up in your shopping cart this folks is the power
of free samples at first the bite-sized samples might make you feel like you're saving money since
well they're labeled as free but in reality it's subconsciously pushing you to buy the full-sized
item and maybe even more indeed marketing studies have shown that freebies are more
than just an act of kindness by companies it's also a powerful and effective promotional weapon
sir is there a problem i'm just making sure no one ever has to eat this getting a free sample will
supposedly improve your customer loyalty towards not only the product but also the company that's
offering them and even if you didn't even like it that much chances are you'll probably end up
buying that block of cheese anyway because that's how the strategy works in exchange for free food
people will feel compelled to do something nice in return like purchasing the product as a way to say
thank you for the sample it's basically a win-win situation sort of you gonna buy a cookie this time
oh i better just stick with the sample i'm so bad you feel good about getting free food and
the stores increase their sales with every sampled product the grab and go uh i prefer the break us
apart option picture this you did it you finished your entire grocery run without succumbing to the
temptation of free samples or the potato chip aisle you only got the things you needed no more
no less then once you get to the cash all your willpower is gone as soon as you spot those candy
bars and before you know it your cart is full of them is this scenario too familiar don't worry it
happens way more often than you'd think and that's because those candy bars are put there on purpose
and hopes of doing exactly that hey joe went down to the last butterfinger the last butterfinger the
reason why registers are lined up with candy soda and all kinds of junk food is all about visibility
since they're not items you would normally seek out during a routine grocery trip they're placed
in a highly visible place where you'll inevitably see them even if you weren't looking for them
but it's not just about visibility because if it were they would be right at the entrance
of the store get a crispity crunchity peanut buttery burst in every bite of butter finger
no it's also because of a concept called decision fatigue it basically means that your willpower is
like a muscle and the more you use it the more tired it becomes and the less likely you'll be
able to resist the urge to buy a candy bar or two the power of psychology well-designed menus hello
welcome to mcdonald's may i take your order please when it comes to building a business nothing is
left to chance not even the way the menu is designed everything is strategically written
and placed to ensure that you order the most expensive items available we've already talked
about how words are important in previous parts so now let's talk about where those words are
location is key to a restaurant's success in more ways than one starting with the menu the middle
of the page and top corners of menus are usually the areas that draw the customers eyes and they're
also where you'll find the most expensive high margin items like the seafood or pasta selection
not only will it catch your eye and increase the chances of one of those items selling
but it will also make the rest of the menu look much cheaper in comparison but that's
not the only thought that goes behind the design of the menu the site meets back on the menu boy
boxes borders and white spaces are also known to attract the eye which is why
if you ever see an item surrounded by one of these you know the restaurant really really wants you to
order it the daily special we just got a couple minutes while we're gassing up what's ready
i can give you the space suit for the space special this next tactic is used profusely
in sit-down restaurants and you probably have never even noticed it no matter how blatant it is
every restaurant has a list of specials that most likely changes daily or weekly depending
on the availability of the ingredients that is supposed to highlight the chef's skills
however those specials always seem to be a little more on the pricey side why is that would you like
to hear the specials not if you want to keep your spleen well it's all about exclusivity
and intrigue if anything since the specials aren't usually printed out on the menu directly
and it's up to the server to explain them it makes customers curious and enticed to try them out
and because they can't be found on the menu that also means that the prices aren't either
servers will usually simply rattle off a list of specials without mentioning any dollar figures
even though they are normally more expensive than everything else on the menu little caesar's hot
and ready lunch combos now four bucks instead of five either way it's a sneaky technique that
is frequently used and that is often forgotten about don't forget to make an enlightened choice
and ask about those prices assumed refills just drink i like it i know it's great right no though
in america we usually don't have to worry about refills they're almost always free that's a
concept so anchored here and yet so strange and unknown for many countries around the world
whenever your server comes around to refresh your glass of coffee or iced tea you're probably used
to just a green assuming that all those refills are covered by the original price of the drink
most of the time that's very true and you won't have any trouble but that doesn't mean that there
aren't any sly restaurants out there that don't tell you the whole truth when they constantly top
off your drink indeed sometimes the restaurant will charge you for every refill but won't tell
you directly instead it'll either be written in the menu's fine print or not mentioned at all
and will let you guess whether or not you should blindly accept those offers i'm going to throw a
few numbers out at you and you put them together in your heads because you can't since we're so
used to having them for free it might not seem like such a big deal at first but just think about
how many times you actually end up refreshing your drink the bill can go quickly up especially for
large tables in other words if it's not clear if the refills are free or not just ask be sure we
can't get you a refill bop that way you'll have a clear conscience and it could possibly save you
a pretty penny the trendy ingredient i want my mcnugget dipping sauce szechuan sauce morty that's
what's going to take us all the way to the end every once in a while we get food obsessions we
can't seem to shake our lives get controlled by it for a while until it eventually passes
but what about collective food obsessions you know that one saying that we sort of
all agree to start eating like there's no tomorrow just take avocados for example while it's still at
a somewhat peak over the last couple of years the fruit has known an impressive rise to fame
and the food business was a well aware of that it was practically impossible not to find at least
one dish with avocado no matter where you went even at fast food chains this is also why every
single one of those dishes was always a little more expensive than regular offerings see avocado
toast we can still make this work supply and demand once the hype over the trendy ingredient
begins to die down the prices usually go back down as well leaving the spotlight for a new star
the same thing happened with kale and quinoa which until not so long ago were mere run-of-the-mill
ingredients avocado how about avocad don't pro tip wait for the trend to pass and you'll be able
to enjoy the same dishes only at a much friendlier price self-serve kiosks give me a pie apple do you
want me to hold the spit self-serve kiosks have literally revolutionized the world of fast food
they change the way we order our food for what we'd like to think the better as they allow people
to order in peace and quiet without any kind of human interaction this seems like it would be
the perfect way to avoid the usual upselling from employees and while it is that doesn't mean that
it's safe from other forms of tricks to get you to spend more would you like some fries with that
no i'm all right are you sure they cook to a crispy golden perfection in fact it has been
proven that since mcdonald's started adding these kiosks in almost every location sales have gone up
exponentially that's because people will usually spend more time at the kiosks than they would
ordering from real life employees people are now exploring the menu while looking for their
usual which leads them to add more stuff to their order items they probably wouldn't have thought
of otherwise another reason why self-serve kiosks are so successful is that they make customers feel
more at ease they offer convenience privacy and control over how fast they order something that
can't always be achieved when you're being rushed in an already long line of impatient people you
know what the odds are i will never come back here again there's a good chance of that that's
a chance we'll have to take the ultimate way to avoid getting scammed and spending too much
money when visiting a fast food restaurant is to know exactly what you want in advance looking for
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