- Hey y'all, I'm Kori Ashton
and it's another Monday Marketing Minute.
Today we're gonna be looking at conversion
on your website,
specifically how many clicks does it take the user
to complete the call to action on your website,
whether it's a checkout process,
a sign up process, a click to call.
What does it look like?
What's the number one thing you want them to be doing
on your website?
I'm gonna challenge you today
to be certain that they can do it in three or fewer clicks!
How do we do something like that?
I'm gonna show you some really cool examples today
of improved user experience,
specifically around the world of conversion
for your website.
(upbeat music)
One of the easiest things to do
is be certain that you keep your number one call to action
on the screen at all times, if possible.
So you see here that we've got become a member
in this example.
But as you scroll down the page,
you're gonna notice I have a fixed header
that stays with me.
See the bar at the very top up here?
This stays with me on the screen,
keeping that become a member option
right in the forefront.
And it's in a different color,
kind of stays on the screen with me the whole time,
really keeps my attention up there
and allows me to get immediately to my number one
call to action for this specific website,
no matter what is on the screen.
No matter how many different options
are here for me to click through and experience,
I still have the number one call to action,
which is become a member,
on my screen at all times.
That makes for a great user experience.
I don't have to struggle to find that.
And what if a lot of your traffic's coming in
off a mobile device?
Your hamburger menu right here
should all them to easily navigate
to anything inside of your website, right?
But, you can also do this.
Add your phone number right here
as a big button that they can just click to call!
There's no reason why they should open this up
and try to struggle to find your contact page.
More than likely, they're trying to call you,
find your location, your hours of operation
This is a great little area
inside of a mobile nav to add all of that extra information.
And the final example I'll show you
is when you have two different calls to action on a website.
You have kind of a primary call to action
you want everybody to do as priority.
But if they're not comfortable yet to do that,
there can always be a secondary call to action.
Something that still gets their attention,
still gets them moving into your leads funnel,
but isn't necessarily the ring the register.
For this specific example,
I'm talking about these two buttons right up above me.
You've got the phone number
and then you've got start care.
So you've got two different options for them.
If they're really interested right now,
they've already read through the website,
maybe they're coming back as a return visitor,
they're looking for that phone number,
they're ready to talk to somebody.
But if not, we want them to be able to feel
like they can request information.
So when they click on here, start care,
it goes to schedule a free assessment
and allows people to easily and quickly fill out the form
and click submit.
That's two clicks and I've rung my register.
That's the type of user experience you want.
You don't want them to have to fill out
20 different required fields
and click next and go through a whole huge form.
You don't want them to struggle through that.
You want them to easily and quickly be able
to connect with you, whether it's through a phone number,
whether it's through a form,
whatever that looks like.
And I've talked about it before,
never forget to add your call to action
to your footer area on your website.
Because as people are reading
and engaging down your website,
they're gonna come down to the bottom of your website
and get really excited about everything they've read,
they're now trusting you,
and you don't want them to struggle
to try to connect with you.
So be certain that every single page
on the bottom of your website,
whether it's a blog article or a regular page,
it has some sort of a call to action,
and specifically that main call to action
that you want them to do.
Don't make them struggle to go back up to the top
and try to find your contact information.
Makes sense, right?
These are just simple things that you can do
to improve the user experience overall.
Why do I three or fewer clicks?
Y'all, the truth is, we don't have the attention span.
If we're having to click through
and go click, click, click,
find here, struggle there, we're gonna get so frustrated
because I guarantee your competition online
is gonna make it simple.
So we need to do the same thing.
I'm gonna challenge you today,
go on your website, count how many clicks it takes.
If you get it in three or fewer,
comment in the thread below, let me know
what your call to action is and put your URL in there.
I'd love to come see your website
and experience that great user experience.
I hope you're having an awesome Monday
and I'll catch you on WordPress Wednesday!
If you stick around, be sure to subscribe
to our channel, 'cause every Monday and Wednesday
I'm creating content just like this
to help you improve your online marketing
inside the world of WordPress!
Have a great one, y'all!
Bye everyone!
(light music)