- [Neil] There's over 200 factors in Google's algorithm.
So how do you ensure that your website is compliant
and you're doing all the right things,
so that way you can rank higher on Google.
Hey everyone, I'm Neil Patel.
And today I'm going to break down a simple way
to optimize your website in less than 30 minutes.
(upbeat music)
Before we get started, make sure you subscribe
to this channel.
And if you're on YouTube, click the alert notification.
The first thing I want you to do is go
to neilpatel.com/seo-analyzer.
You can see the URL here on the screen.
And then I want you to put in the website URL
of your own website
and then just click the analyze website button.
It's going to load you up into the Ubersuggest app.
And you'll see a report that looks something like this.
Now my report loaded in literally a second or two
but that's because I already crawled my website.
And a lot of you funny enough when you're using Ubersuggest
put in neilpatel.com as your "domain."
So my website tends to be cash
but for yours it could take anywhere from a minute or two
all the way up to 10 to 20 minutes
to crawl your whole website if it's super large
with thousands and thousands of pages.
And once your report's done,
you'll see something that just gives you
your overall on-page SEO score,
your monthly traffic, your organic keywords,
your backlinks,
how many pages were crawled,
you know, your health check,
your critical errors, warnings, recommendations.
And as you go down, it breaks down things like
your site speed, your mobile score,
and a lot of SEO issues.
Now keep in mind that Ubersuggest
we're continually adapting and updating the app
literally multiple times a week.
Multiple times a week, we're releasing new updates.
So when Google does the algorithm
when we learn things that are working,
we're adapting Ubersuggest to include those
so that we when it crawls and analyzes your website,
it takes those things into account.
So then that way you don't have to learn every single factor
in Google's algorithm.
Now, what I want you to do is
when you're looking at your site,
you're going to see critical errors, warnings,
and recommendations.
That list at the bottom of the top SEO issues,
is just broken down per section
but it's the same thing as the critical warnings
and recommendations,
and you want to start with the critical errors.
So you go through the critical errors
and it breaks on the issues
from the pages with low word count,
it even breaks down what is this and how do I fix it?
You just click on it.
It says, "Without enough text on a page,
Google will have trouble understanding
what the content is about."
And then it goes into more in depth.
Now how do I fix it?
And then it breaks on how you fix it as well.
And it does this for literally everything.
Duplicate meta descriptions.
What is this?
How do I fix it?
A meta description or small blurbs
you see in search results under page titles.
And of course it goes more in depth
and it also you how to fix it
and it links to a article that breaks that down
on how to write amazing meta description
so you can rank higher as well.
So let's go into five pages
with duplicate meta description, right?
It'll show you, all right,
there's three pages that use the same URL here
or the same meta description there.
There's two pages that use this meta description
and I can go back to SEO issues
and I can continually see a list
and I want to focus on the critical error.
So make sure you have critical errors selected.
That's the first one you want to do,
and you typically, I know I clicked on the meta description
but you typically want to start at the top,
fix all those errors,
then fix the meta-description errors or whatever's next,
and adjust them in importance to your website.
So you may not see low word count at the top
because for your website there could be other issues
that are more important and those would be at the top.
And it adjust the order per site,
and again, you want to go from top down.
So I would want to go through each of these.
These are the 13 pages with low word count.
And what you'll find is when you go through some of these
pages or these errors sometimes it's okay.
Like if it's about page,
I may not have a lot of words and that's okay.
Or a contact page,
so you don't always have to fix every single page
but use your best judgment in determining,
"Hey, am I going to fix this or am I not?"
And you'll want to in essence
clean up as many issues as possible.
And once you go through the critical errors,
then you would want to do the same for warnings
and go through them.
Then you want to go through the same for recommendations
if there are any.
And then, then you have most of your errors fixed.
In addition to that,
you'll want to work on improving your site speed.
Site speed is super important
especially with the page level experience algorithm update
where the page experience algorithm update
in which you want to make sure that your page
especially on mobile devices has amazing user experience.
So it'll tell you if your site is fair, good, excellent,
I need to work on my mobile
and really improve these numbers here.
And it ends up breaking down what's the issue.
You can click or hover over the question mark,
it'll tell you what's issue.
Latency was an issue here.
This is a smear latency of how long your app took to respond
for the user input and milliseconds
during the busiest five-second window page all the time.
If your latency is higher than 50ms,
use may perceive the app as lag
or your website is laggy.
So you want to fix these things.
Some of this stuff is hosting related.
So you can check out host like DreamHost
that can help with that issue.
Same with, you know, latency for desktop,
similar issue not as bad, but similar issue.
And once you fix all these issues,
then what I want you to do is go back to Ubersuggest,
type in your URL, make sure you're on the SEO analyze report
that is here in the sidebar,
and then just click recrawl.
It could take anywhere, you know, 10 minutes on average
as it says here to crawl your page.
So scrolling my site from scratch.
Keep in mind I have a really massive site
with probably close to 10,000 pages.
So it takes time.
In theory, at Ubersuggest
we can just crawl your whole site super fast
but we don't want to bombard your server with requests.
So we do it slow and easy to not affect the user experience,
Because if we hit you 500 times at once
it could slow down the experience for other people.
That's why we don't do that
and that's why it takes some time to crawl your site
just because we want to be super careful
about that and make sure we're not bombarding your servers.
And once you go through this, make those changes,
click that refresh button or recrawl button.
It'll take time.
As I mentioned, it can be anywhere from a minute or two
all the way up to 10 plus minutes
if you have a massive site like me,
and then it'll tell you, "Did you improve your score?
Did things get better?
What new errors have they found?
What are fine?
Right?
What did you actually fix?"
And I mentioned what new errors are found,
and the reason being is sometimes when you fix stuff
you could also cause errors as well.
So you just want to go through and double check it,
and then once you do this,
you'll see a completed report that breaks down everything
that breaks down all your errors and issues and your score.
And then from there, you're pretty much good to go.
So thank you very much for watching.
If you enjoyed this video, please like it, share it.
Tell other people about it.
If you have any questions about your say audit
or your score, how to improve it,
you can always leave a comment
and I'll do my best to answer it and help you out.
If you just want my team to fix everything for you,
check out my ad agency, Neil Patel Digital,
and I hope you have a wonderful day.
And thank you for watching.