Hi, I’m Aly and welcome to Oberlo!
Today, you’ll learn how to prepare products for your online store with Oberlo. I’ll cover
topics like how to find and add products, and how to edit them to suit your brand identity.
Let’s get started by searching for products.
From your Oberlo, click “Find products”. Here, you can explore products in two possible ways:
One. Type keywords into the search bar to find products you’re interested in.
To get more accurate results, you can select the product category as well.
Two. Use product categories and subcategories to browse products. For example, click the
product category “Watches” and then narrow it down to the “Women’s Watches” subcategory.
Before you import products, think about the country that you plan to sell your products to.
This allows you to check available shipping methods, their costs,
and any potential delivery times.
To filter products by the country you plan to ship to,
click on the “Selling to” filter and make a selection.
Then, click on the arrow next to the product to see detailed shipping information.
Here you see the shipping methods available, estimated delivery time, and shipping cost.
To see more details about the product, click on its image.
On the new page, you can find available variants to sell,
shipping methods, images, full product description
and the inventory level. Always check if the product images are professional and high quality.
After you find a product you like, click “Add to Import List”.
The product then appears on the “Import List” page where you can edit its information. Well crafted
product listings can lead to more sales, lower refund rates, and build trust with your customers.
All product information is imported to Shopify in English. If you plan to run your store in
another language, then you need to edit the product details to match your store’s language.
On the “Product” tab, change the title. Suppliers usually add long and unattractive
products titles with lots of keywords to help them surface in search results.
Think of a unique title that is both attractive and descriptive to your potential customer.
Next, use the Collections search bar to find any manual collections you’d like
to add this product to. If you’d prefer to add the product to an automated collection,
you can enter type and tags. Type and tags are also used as organizational tools in
the Shopify admin, and helps customers find your products in your online store search.
If you don’t have any collections created yet, you can leave these details blank.
You can always add the product to a collection at a later time, in the Shopify admin.
The next tab is to edit the product description. Good descriptions that
are three to five sentences, help build customer trust and are more likely to result in a sale.
Review the description provided and decide if there’s any relevant information you should keep.
Then delete anything unnecessary.
There’s a few key points to include in a great product description:
Specifications: like dimensions, material or color Value: If a product solves a problem,
then emphasize it in the product description. And the story behind it: Try telling a story
about why this product is unique or why you sell it in your store.
Next, on the “Variants” tab, you see all available product variants to sell, the cost, potential
shipping cost, the product price customers will pay and the potential profit you will make.
First, review any product variants and deselect any that you don’t want to sell.
Offering too many variants or ones that are irrelevant may cost you a sale. If your product
has ten different colours, try only selecting a few to make the choice easier for your customers.
And if you have a niche store, then you should only select relevant variants.
Like if you sell gold necklaces, then you should remove any variants that are not gold.
The “Cost” and “Shipping” columns show how much you will have to pay
the supplier for the product and its shipping. Use these details to
decide how much you should sell the product for in your store.
The shipping costs depend on the shipping method and the destination country.
It’s important to note that the product’s shipping details are not imported to Shopify.
This means that you need to create manual shipping rates in the Shopify admin. To learn
more about creating shipping rates, check out the resources linked in the video description below.
Next, in the “Price” column, set the product price that your customers will pay you.
Click Change all prices and choose to multiply the price by any number you set,
or click Change all, enter a value, and click Apply.
The “Profit” column helps you quickly see
the potential profit you could earn from selling this product.
The “Compared at price” allows you to create sale prices. To make your product appear on
sale, then the “Compared at price” has to be higher than the product price.
Here’s an example of the watch with a Compared at price set to $40, and the price set to $32.
Finally, the “Images” tab shows all images the supplier has provided for the product.
Select which ones you want to import.
When you’re done making changes, click “Import to store”. It might take a few
minutes for the product to import and appear in your Shopify store.
To see the product in your store, open your Shopify admin in a new browser tab,
and click “Products”. Use the search bar to find your product and open it.
From here, you can continue to make any edits necessary.
For example, sometimes the images imported are out of order and have text or logos in
them. In the “Media” section switch the main product image by dragging and dropping images.
Or click on an image and use the tools provided to resize, crop or rotate. You
can also download images and edit them using 3rd party tools and then upload them back to Shopify.
You may want to reorganize the variants as well. Use
the variants section to edit their names or reorder how they appear.
If you’d like to see what this product will look like on your online store, click Preview.
Because the Shopify platform is used for other ecommerce business models, there’s a few
features that don’t work well with the Oberlo. Here are some actions that you should avoid:
Duplicating products, manually adding variants,
or removing all of a product's variants.
These actions break the product sync between Shopify and Oberlo
and your orders will not show up in Oberlo.
Now you know how to import and edit products with Oberlo. Let us know if there’s anything
else you’d like to know about prepping products for your online store. And don’t
forget to Subscribe to the Shopify Help Center YouTube channel for more videos like this one!