- In this video,
we're looking at the best Instagram video editing apps
for iPhone and Android right now,
so you can get your square Instagram videos
and portrait Instagram Stories looking professional fast.
(melodious instrumental music)
Hey, it's Justin Brown here from Primal Video,
where we help you amplify
your business and brand with video.
If you're new here,
make sure you click that subscribe button
and all the links to everything we mentioned in this video
you can find the link in the description box below.
So let's jump into it.
Now there's some great apps out there
for simplifying the process of creating
awesome looking Instagram videos,
whether it's 1 x 1 or square format,
whether it's 9 X 16 portrait for Instagram Stories.
So after testing all the leading options available,
we're gonna run through my picks
for the best apps right now for both iPhone and Android,
as well as some cross-platform offerings
that they're going to work seamlessly
on your Mac and PC as well.
Plus, as an added bonus,
make sure you stick around to the end,
because once we're done
I'm also going to share the number one tool
that we're using right now for growing a business
from all those views on Instagram.
And while we're running through,
why not pick up your phone,
head over to my Instagram and hit that follow button.
Once you're done, come back to the comments here,
and give your Instagram handle a plug in the comments below
to share it with the rest of the Primal Video community,
I'll be down there as well.
All right, so getting to the apps,
there are a heap of leading options.
Things like WeVideo, Filmora, Quik, KineMaster,
Adobe Rush, PowerDirector, InShot, Splice,
LumaFusion, Videoleap, Cute CUT,
and I'm sure there's a few others in there as well.
But I've narrowed those down to the winners
and these are the ones
that we're going to focus on for this video.
And they include Cute CUT, Adobe Rush,
LumaFusion and PowerDirector.
So I'm gonna give you a bit of an overview
on each one of those,
so that you can see why they are the winners,
but also to help you decide which one or which ones
are going to be the best ones for you.
So we'll start off first with Cute CUT.
Now this one works on both iOS and Android,
and the interface is really really clean,
really really easy to use and super intuitive.
It does support multiple layers of video,
meaning that you can get more advanced
with your video editing as well
and bringing things like B-roll or overlay footage
to help tell your story.
Cute CUT will let you create your videos
in standard widescreen, in 1 x 1,
and in portrait 9 X 16 aspect ratios.
And it will also easily
let you switch between these on-the-fly.
Meaning, if you start your edit in one format
you can switch it to another
and then go through and realign and resize everything
so that it matches that new format.
This is a really powerful feature
that most of the top apps here will let you do,
changing out that format and mixing it up.
Meaning, that you could complete your edit
and then repurpose it and resize the format
for a different platform or for a different purpose easily
without needing to start again from scratch.
You've got some great control in here over things
like your color correction and color effects,
and you've also got a pretty powerful title editor
in here as well.
Now there is a free version of the app
that does put a watermark on your exported videos.
But upgrading to the pro version
will remove those watermarks
and also let you create longer form videos as well.
And the upgrade costs around $7.99.
So as for some of the downsides with Cute CUT,
I really think the biggest one is the depth of control
or the feature set that you get in Cute CUT.
It really is an awesome app for simple basic edits
moving into sort of the more intermediate level of control
but definitely doesn't have all the advanced features
that you would find in apps like
LumaFusion or PowerDirector,
especially looking at color correction and at audio control,
and just general, editing features as well.
So I'd recommend Cute CUT for someone that's beginner
up to intermediate level.
Or someone that wants to make quick edits
without needing to be overwhelmed
with a heap of extra features
and those sorts of things in there.
But also looking at the pricing point,
it's a pretty compelling offer at such a low rate,
especially as a one-time fee
and not a subscription model like some of the others.
The next one on the list is Adobe Premiere Rush.
Now this is the little baby brother
of the professional desktop video editing software
Adobe Premiere Pro.
This is also the first cross-device
cross-platform editing app out there.
So you're able to start editing your video on
maybe your phone, then move to an iPad
and keep editing the same project
and then move to a desktop PC or laptop Mac or PC,
and hopefully really really soon an Android device as well
all with the same footage, same control, same interface.
So that is going to be an absolute game changer
once it's out for Android as well.
So right now this is only Mac, PC and iOS
with Android coming really really soon.
Now I know I said that Cute CUT has a really intuitive
and really easy to use interface,
but I think Adobe Rush
actually takes out the prize for simplicity
and how intuitive it is and easy to use.
Once again it supports widescreen,
portrait and square videos,
and also the ability to switch between them
while you're editing.
It's got really decent color correction.
The title tool is really easy to use
and there's some great templates
that come built in with the app.
But you also have the ability
to easily add in extra templates
no matter which device you're using.
And another really big feature of Adobe Premiere Rush
is that you can open your Adobe Premiere Rush project files
inside of Adobe Premiere Pro.
Meaning that if you want to then get more advanced control
on your Mac or on your PC,
once you've done the bulk of your editing on your smartphone
or you want to bring in extra effects
or integrate with the rest of the Adobe Suite
then you can easily upgrade or open up your project files
in that more professional software.
Now I think the biggest thing
that Adobe Rush is missing right now
besides the Android version, seriously,
is the ability to control the speed of your clips
to speed up or slow down your clips,
that feature isn't in there yet.
Again, hopefully, it's coming really really soon.
And the other thing to be aware of,
if you are going to be transferring your projects
from one device to another,
then it is done through the internet.
Meaning, that all your video files,
you need to upload them to Adobe Creative Cloud
and then download them on your other device.
Now this is all automated,
but if you do have slow internet,
then it's going to be painfully slow
to be able to transition between one device and another.
So, not a deal breaker but it's definitely worth knowing.
Now in regards to pricing, there is a free version,
but that only lets you save out three videos.
To access the unrestricted version of Adobe Premiere Rush,
you need to jump on a $9.99 plan.
Or $20.99, you can get both Adobe Premiere Pro
and Adobe Premiere Rush subscription.
You can also get Adobe Premiere Rush
with other Adobe Creative Cloud subscriptions as well.
So I think Adobe Premiere Rush will be perfect for anyone
that is an absolute beginner right across the board
to an advanced or seasoned editor.
I think having that upgrade path
to be able to open your projects,
your Rush projects inside of Premiere Pro is a huge feature
that someone on the more advanced side of things
would definitely use,
and would finish their projects in there
with all those advanced controls on them.
But even as a standalone app,
it's going to do more than what most people will want
out of an editing app.
And that brings us to LumaFusion
which is available for iOS only.
So this will work on your iPhone or your iPad,
but it is hands down
the most powerful video editing app out there.
This is the closest you'll get
to professional video editing software
and mimicking what you will find on a desktop or on a laptop
on an iPhone or on an iPad.
The level of control that you get across the effects,
the color grading, the audio tools and the audio controls
are really second to none.
LumaFusion once again supports portrait landscape
and square video formats,
and you can even change between them on the fly.
One of my favorite standout features in LumaFusion
is that you've got the ability to change the layout
or the display of where everything is while you're editing.
So if you are editing on a smaller device like your iPhone,
then you can remove some of the panels or change the layout
so that you're able to maximize your screen realistic
to make it easier to edit.
So outside of having all of these extra features and control
and everything in there,
I think the biggest downside with LumaFusion
is that the interface itself isn't very intuitive.
Obviously having all of these
extra options and controls in there
means that they need somewhere to put them.
So you've often gonna find that a lot of times
you're diving into menus upon menus
or different panels or toolbars
trying to find all the different options.
Now this definitely isn't a deal breaker,
it is easy to learn where everything is over time
and get used to it and get fast editing in there.
But for someone who is an absolute beginner,
this could definitely be pretty overwhelming for them
to get up to speed.
You can purchase LumaFusion for $19.99 as a one-time fee.
So this isn't $19.99 per month,
this is a one-off $19.99
and you get access to
the most powerful video editing app on iPhone,
actually probably more powerful than
all the ones on Android currently as well
just for that one-time fee, so that is amazing.
So the last of our top apps then is PowerDirector,
and this one is Android only.
And this one is the most powerful editing app on Android.
Now it isn't as powerful or feature-rich
as LumaFusion on iOS but it's not far behind it.
It once again has the ability to create
both landscape and portrait videos.
It is actually really intuitive
even though it's got a lot of these extra features,
it is quick to get up to speed in editing in PowerDirector.
There are some pretty decent controls in there
for things like color correction
and for audio control as well.
And there are a heap of title templates and effects
that you can add to your videos.
Now as for the downsides with PowerDirector.
I think one of the biggest ones
is that the interface here is locked to landscape only.
So if you are editing a portrait video
it makes the playback or the preview
of that video relatively small.
So it's not a deal breaker,
you can press the button to maximize it up
and to make it fullscreen while you're editing
or while you want to play it back.
But if you did have the ability to rotate the phone
when you're editing a portrait video,
then that would make it so much easier.
The other downsides are in regards
to the actual video formats.
As I said, this will let you create
portrait or landscape videos,
it doesn't let you pick square videos.
So for creating an Instagram story post
then you will need to create it
as a portrait video, as a vertical video,
and then when you go to post that video
it'll just crop off the top and the bottom.
So it's not ideal but it is a workaround
that you can use this app for square videos.
But the other thing about that too,
is that you actually can't switch between
a landscape edit and a portrait edit
without creating a new project.
So if you've just finished a video that is landscape
and you want to repurpose it for a portrait video
or round the other way,
it won't actually let you convert your project
or change your project from one format to the other.
It will mean that you need to start again
in that new format.
In regards to the pricing of PowerDirector
there is a free version
but it does have a watermark on your exports,
and you are limited to a 720p export.
Now to remove the watermark and the export restrictions,
they have a monthly subscription for around $7.50 per month,
you can also purchase three months access for $5 per month,
or you can purchase an annual subscription
for around $53 per year.
So rounding all of that out,
if you're an absolute beginner
and you're not looking for too many advanced features,
then Cute CUT may be the best one for you.
If you're after something that's really fast
and really easy to use,
whether you're an absolute beginner
right through to advanced
and have the added bonus
of been able to move between different devices
or to start an edit on your phone
and to finish it on your computer,
then it really is gonna go hands down
to Adobe Premiere Rush.
And if you're on the more advanced side of things,
or you want to have the most amount of features
and the most amount of control,
on iOS you're going to be hands down looking at LumaFusion,
and on Android you're going to be looking at PowerDirector.
Now at the start of the video
I mentioned that I would share with you the number one tool
that we're using right now to grow our business
from all those views on Instagram,
and that is using a service called Shorby.
And what it lets you do is leverage that one link
that Instagram lets you put in your bio.
And instead of having to update that
every time you've got a new video, a new blog post
or a new link that you want to send people off to
and then this will give you one link
that will take your viewers or your audience
to a page which is essentially a menu of all of your links
that you would like to direct them to.
So essentially it's creating you
your own custom landing page
where you can have an unlimited amount of links
taking people direct to where you want to send them.
So this is perfect if you've got
multiple resources or opt-ins
or even videos or blog articles
that you want your viewers to be able to access quickly
without the need for you to update these links
every time you publish a new one.
To check out Shorby,
we've got a link down in the description box below.
Now if you're already creating widescreen video content
and you're looking to repurpose your content
over for portrait,
things like IGTV or for Instagram Stories,
then check out the video linked on-screen now
where we've run through all the options how you can do it
so it looks good but also how you can do it easily as well.
And I'll see you soon.