What's up you guys Jason Wardrop here and in today's video
I'm gonna break down Facebook advertising for beginners and what a better place to do it than Facebook's headquarters right here
You see behind me in Menlo Park. So let me just jump over to my Facebook Ads manager
So you guys can see step by step how to set all this up. And if you want a 100% free
Facebook Ads mini course plus cheat sheet that breaks all this down that we're gonna be covering in today's video
I'll have a link for that down below this video
so if you want that go ahead give this video a thumbs up and
Drop a comment down below and I'll be able to share that with you
Alright, so with that said guys, let me just jump over to the Facebook Ads manager
So here we are in the Facebook Ads manager
You see a brand new fresh account and let me just hit some of the basics that you might be wondering
What does this mean was? How do you do this? And how do we set out everything up so a campaign?
This is where we're gonna choose our advertising our marketing objective, which we'll show you here in just a second
Our ad sets will be able to show here in a second
once we actually have created a campaign and this is where we choose our budget our
Targeting who we want to go through and show our ads to where we want to show them
Do we want to show them on Facebook on Instagram or on both platforms? And then the ad over here is
Where we're gonna be able to see the actual ad creative
So the images or the videos the text everything that is gonna be shown on
Facebook and/or Instagram. Okay, so if we come back over here, let's create a brand new
Facebook advertising campaign. So what we're gonna do is just click on create right here
And for this example that like Facebook Ads really work for any type of business owner, right?
And I'm just gonna click on create new campaign here
It really any type of business owner
But I'm just gonna go through and let's say you are a real estate agent or real estate broker
Okay, and I'm gonna break down this example for you. So, you know how to set up your very first Facebook advertising campaign
So as I mentioned before guys, we've got the same thing over here the campaign the outset in the ass
So the campaign is our marketing objective so you can see right here
What's your objective now? The cool thing about Facebook is they have so much data on every single one of their users
They know which are more likely to buy something online
Which ones are more likely to actually watch a video click to a blog post different things like that
So depending on what you want the visitors to do
Facebook will be able to show your ads to those types of people that are more likely to perform that action
so for example
if we're gonna go through and we want people just to click to like your website or your blog we're gonna use the
Marketing objective of traffic and engagement right here. This is to get people to like or comment on our post
So if you want lots of likes or comments or anything like that
We're gonna do engagement and then Facebook knows
the people who are more likely to like or comment on a post so that that can get some more organic exposure for you or
If you've got an app that you want people to get downloaded or video views lead generation write
More messages so this is kind of a cool feature with facebook Messenger bots and you can get people to opt-in through facebook Messenger
which is kind of like
Texting back and forth with all of your leads your clients and then we've got conversions over here store traffic
We've got all these different examples, okay
So for this example, I'm just gonna go through and I'm gonna use traffic
But remember how I said we are gonna cater this to real estate professionals
Well one thing that is pretty new
This happened about a year year and a half ago
But this is special ad
Category and this special ad category is only for real estate agents in the United States, but you're gonna need to check this box
Because this is so that Facebook can stay compliant with all the laws of the land
If you're not in the United States, you don't have this box right here. She don't have to worry about it
But if you are you will see this and you'll need to come down here and see this special ad category
You need to click on housing
Okay
So if you've got other if like you're in a business for credit type offers or employment offers
Right or real estate if you're a loan officer
Mortgage broker or anything like that. You're gonna have to choose this housing option now
there's not a way around this if you go through and you try to sneak by and you're like
Oh, I know some special ad that's gonna get by
What's gonna happen is it might go live for a couple of days?
But then they're gonna disapprove it and if you keep getting your ass disapproved then they're going to completely shut down
your Facebook advertising account which nobody wants because then if you can advertise
Then you're basically limited to yourself to a massive business growth opportunity here
Okay, so we're gonna go through choose this then we're gonna come down here and we're just going to choose traffic
Okay, so this is the market objective
so let's just say we're wanting to get people to our website and
Be able to see what our business house offer and so down here. We're just gonna give the campaign a name
Okay, so we're just gonna say demo campaign and this create a be test and campaign budget optimization
Those are more advanced features that you really don't need to go through and get into those right away
so we're just gonna go through click continue and
Then remember how I said at the ad set level this is where you're gonna set up your targeting
So who you're gonna show your ads to as well as your budget
As well as where do you want your ads to be placed?
You want to be placed on Facebook on the newsfeed on the right-hand column on the Instagram feed?
Instagram stories Facebook stories all those different platforms. You can go through and choose that right here. Okay
So for this example you got ad set name. This is for your reference only
And so we're just gonna come over here and we're just gonna say demo real estate ad set
Okay, and right here this traffic, we're just gonna be sent it to a website
Okay, if your real estate agent
you probably have an app for messenger any of that stuff and then we can skip the date dynamic creative offer all this stuff and
over here
It's kind of nice because you can see based on your targeting and your budget
You can see how many potential people you will reach and then also the estimated amount of people you'll reach every single day
Now don't like get too stuck on this because lots of times this is just kind of like an estimate
So the number of people that are gonna actually click on your ad and everything right here really depends on your advertising copy
So how good your ad copy is how enticing is to get people to click?
But that's just kind of a rough range. That's why obviously you've got
Sixty three clicks 182 clicks so that's a pretty wide range right there. Okay
So now coming down here if you have some custom audiences you can go through and throw them right here
Wait, I've got another video and also in that free Facebook ads and mini-course. Plus that cheat sheet
Like I said that I'll have if you guys drop a comment down below and give this video a thumbs up I break down
Custom audiences in detail special ad audiences look like audiences all the different audiences
so inclusions exclusions of audiences and
the nice thing about this is these custom audiences you can say
Hey
I want to show my ads
Only to the people who have already visited my website
or I only want to show it to people that have already bought my product or
This specific list of leads that are in my database and so a lot of times those ads perform
Amazingly well because they don't know who you are
They already like you they trust you, hopefully and so people that already know who you are
They're a lot more likely to engage with your ads with your brand to buy things opt in and move forward
Okay, so now coming down here to the locations
Obviously if you got this big international brand list, they've got an ecommerce offer
You can go worldwide or you go through the whole country, but like this example a real estate offer
You're probably won't even want to work with people in your specific location. Right? So for this example, we're gonna come over here
We're gonna click exit out of that and we are gonna we're gonna put in let's say, Orlando, Florida
Okay. So we've got Orlando Florida right there and then you've got right here the minimum radius you can do is this 15 mile radius?
Radius and that is with the special ad category, which is specific for real estate professionals
If you do not have to check that special ad category box
Like let's say you're not in the real estate space
Then you can go down as far as little as 10 mile radius or you can say just people in this specific city
Okay, so we come down here
We got 15 mile radius and then one thing I always like to make sure
That is always selected and you can see it's already selected here
you can see people living or
Recently in this location or people living this location people recently pre people traveling this location
I like to go through if I'm doing a real estate type offer make sure that is people living in this location
Especially Orlando with Disneyworld and all the people that are passing through Orlando
You don't want to be able to showing your ads of people that maybe are just traveling just visiting because then you're gonna be wasting
Precious ad dollars on those people. So you check this out. You got 1.9 million people over here
So we click on people living in this location. It's gonna drop to
1.7 million
right
Now coming down
Another thing with this special app category is you can't go through and choose an age or gender
Because they don't want you to discriminate against any specific people. However, I have found this not to be a problem
So we've spent thousands and thousands of dollars every single day on these advertisements for real estates
specifically and a lot of times people before this whole special add category happened
what they would do is they try to go through and do all of these like
specific ad targeting they get this audience to be like 10,000 people and it would be super specific super targeted and
What happened is it would work?
The only thing is is it only work for a very short time kake's when you have an audience only 10,000 people
Once you've shown the ad to all 10,000 of those people
It's gonna stop performing. And so what Facebook actually likes is bigger audiences
So they like things more open-ended. They like their algorithm do the work for you. And so that's what I like to do
I like to just go through and leave it pretty open-ended
Obviously specific to your area right now
But other than that pretty open-ended so that Facebook's algorithm can go through and do all the heavy lifting for you
Alright, so now coming down here. Here's our placements
So the automatic placements is recommended and that's what I recommend for you is a brand new beginner getting started with Facebook ads
But you can also check out you've got the manual placements right here
So if you got automatic placements is gonna select all the different placements, okay?
Now just kind of show you some of the different placements here
You got the Facebook platform the Instagram platform the Facebook messenger platform as well as the audience network
Okay now going through Facebook, you've got the newsfeed Instagram feed Facebook market plays video feed
So you've got all these different options stories in-stream video search messages in article apps and sites
So you've got a lot of your places to go through and show
these ads
Right. Now what I like to do like ice earlier
I like to just do the automatic placements and one last thing I'll show you if you're like if you've got an offer that's
Specific to like maybe a mobile phone or specific to like people have to go through and take advantage on a desktop computer
And go through and just say I want only to show two people on mobile or only people on desktop
The thing with this though guys when you try to get too specific with your targeting with your offering all that stuff
Facebook actually
Increases the prices on your ad impressions, okay
So if you're like trying to get all details and all this stuff like I was saying earlier
Facebook likes bigger audiences cuz then go through and do all the adjustments for you
So I like to do is just leave it all devices and I'm just gonna actually choose the automatic placements there
Right. So coming down here. We're gonna optimize for ad delivery
Link click so you've got all these other options
But I like to do link clicks right here and then coming down here
we've got our daily budget so you could either do a daily budget or a
Lifetime budget, okay
so a lifetime budget
Let's say you've got a thousand dollar budget to spend over the next month or so
You can go through and say where are we you down here?
Okay
So you can come over here and just say let's do a thousand dollars and you can say the start date the end date
The only thing I don't love about this is if I have an advertising campaign on Facebook that's working extremely. Well, I
Don't want to shut off right if you shut it off then it's like you got to restart it
And what happens is when you go through and restart the campaign, even if it's the same exact settings the same exact everything
It doesn't always
Perform the same exact way as the previous campaign. I know it's sounds super crazy, but it's true
So I like to go through and I like to do a daily budget and I just do run my ad set
Continuously starting today and then I'll come over here
And I'll put a daily budgets. Like let's say maybe fifty dollars per day
Twenty dollars per day whatever it is
Usually if you're in the real estate space, I like to start out with a minimum of ten dollars per day
You can go lower than that, but I haven't seen great results with that
So I usually like to start out in the ten did maybe twenty dollars per day range depending on your advertising budget?
okay, so we're just gonna stick it with ten per day right here and
Then we're gonna go down click continue
So you can see based off of everything we put through we've got the potential reach of 1.7 million people are daily results
So with 10 dollars per day, we're gonna get our ads seen by about 1.5 to 4.4 thousand people, which is pretty good
3189 clicks based on those impressions and so now we're gonna go through and click continue
now we're at a point where we are gonna go through and set up the
Actual ad this is what people are actually gonna see so the you could do a video you could do an image
this is where you choose which Facebook page you're gonna actually go through and use and
Your Instagram account if you're gonna go through and promote on Instagram now if you don't have an Instagram account
You don't need an Instagram account. You can actually just leverage your Facebook page as well
But you can see in this example. I've got my arsenal mkg which is our one of my companies
That's the Facebook page. We're going to use as well as the Instagram account
But you can see oh you can easily select different accounts if you would like to
Okay, so now we're gonna come down here and we're just gonna create a brand new Facebook ad
For you this this offer right here
Okay, so we're gonna come down here and we're gonna add an image or a video
so for this example, I'm just gonna add an image and
You've got all these account images that are already uploaded here or you come through and say hey I want to do a page image
Or you can go through and upload some new one from your from your desktop, but I'm just gonna actually click on stock photos
Right here
Because stock photos, it's nice because you got this shutterstock library
You can go through and take advantage of so, let's just say for real estate
I'm just gonna come over here and my Internet's going fairly slow right now, but I'm just gonna type in home
Okay now
You'll probably see a watermark on all these images where you will see them
But you see watermark won't appear in the final add image
So if you're like wondering, oh, man, I don't want a watermark on it
Then you don't have to worry because that's not actually gonna show up. So let's come over here. Let's choose
Let's say this house right here. And this one looks kind of cool. So we'll select that one. We'll click continue
And so that is the image that's going to go through and upload and then down here. This is our primary texts
So this is the text that's going to go like if you if you're looking at a Facebook post
This is what's gonna go above that image. Okay, so you're gonna write
your text
Here and you can have links if you want or you can use emojis
So I like to use emojis a lot of times because it makes things pop a little bit more and you can see this example
Over here. So you got the text up here the images that we just add and then go over here by this home
And obviously I couldn't use this exact copy right here
And if you guys are in the real estate space and if you want all of my facebook ad
templates just drop a comment down below and I can share those with you guys as well because we have
dozens of different Facebook ad templates for real estate professionals that are already proven we've spent
Hundreds of thousands of dollars testing them so we know that they're gonna work for you
Okay, so then down here the description this is optional
I don't always throw in a description here, but you can see this newsfeed link description. You can say
Four bedroom three
Bathroom home, right so you can see just how all these different things
Show up on the actual ad and then down here the call to action. You can change this up
We got learn more got sign up shop now see men, you know button
I usually like just do learn more and then for the URL
This is where do we want to send people once they click on the app?
Okay, so if you got your website your blog whatever you can go through and send them there
I usually like to go through and send them to what's called a landing page so we can actually generate leads and capture the contact
Information so I'm gonna pull up
let's just say I've got
This landing page right here
I'm gonna pull this one up here. So I'm just gonna copy that and paste it into this spot
so that
Once people click on this ad that is the landing page. You're gonna go to
And then all I got to do is come down here. We don't need to do anything with languages Facebook pixel
We don't have to touch any of that stuff. We just hit confirm and at that point Facebook's review process starts taking place
Okay, and then you're gonna see this ad pop up. I'll just show you guys over here
Leave this page obvious is the demo so I'm not gonna launch it live
But we would see this ad pop up right here in case you got the campaign then you click on the campaign and we go
To the ad set you can make edits any of this stuff the ads everything
Just like we got went through and set all this up right here
Now some key tips to remember as you're going through and setting up your first Facebook advertising campaign
Let it run for at least five to seven days before you go through and edit or touch anything. Okay?
Facebook needs a few days for their algorithm really to be kicking into gear. So the biggest mistake
I see a lot of agents make or a lot of business owners make is they'll go through they have the first 24 to 48
Hours, the results aren't great
Like they would wish they would be and so they'll shut off the campaign or they'll make an edit and it'll screw everything up
Okay, and so things so just like though they'll be a lot worse than they were
So you don't want to touch anything you want to just let it run then after the five or seven days if?
Things are still not looking great then. Yes, go ahead shut it off
Don't I usually don't like to make edits because anytime you make an edit it throws off the whole algorithm if you want to go
Through and use the same type of campaign, but then make some edits
I would duplicate the campaign or duplicate the ad set or the ad and
Make some changes there because anytime you make an edit after something that already goes live. It just throws off the whole algorithm
So anyway guys I hope this video is helpful is a quick tutorial
If you want to get into Facebook pixels Facebook custom conversions face some custom audiences all that cool stuff
like I said
I've got that Facebook Ads cheat sheet and Facebook Ads mini course
That you can get by just giving this video a thumbs up dropping a comment down below and I will share that link with you
Guys, so you can get that those free cheat sheets and everything. So anyway, thank you so much for watching
And with that said I'll see you in the next video