Hi! This is A Minute Of Overpass. My name is Eric and I make apps. Now this week I wanna take
you into my AdMob account, and talk a little bit about the difference
between Banner ads and Interstitial ads.
Okay, so let me start out this week by saying I'm sorry for the last couple of weeks. It's been really hectic around here. We're moving
into a new office and we don't have internet yet, so it's been kinda
hard. It's been, you know, creating the videos or trying to create the videos
and then take them home, and then upload them where we actually do have a good
internet, while we wait for the internet provider to install them. Anyway, it's not...
I haven't given up on the videos. It's just... it's been more difficult to do them
and also getting everything kind of set up the way it was before, even now as
we're not quite right at the production quality that I want, but anyway, that out
of the way. A lot of you have been commenting on how much money I'm making through
ads, or how you and you're asking how much money making through ads. and then I'll
say like, you know, I'm making an RPM for AdMob of like 6 pounds actually for
interstitials, but then you say we only get like, you know, 50 cents or
or what have you, and one of the big distinctions here that I...
that I follow up with usually is...are you talking about Interstitials? or you're
talking about Banners? Because there's a huge difference between the two of them.
I actually had people tell me " Don't even bother with banners anymore because
you know interstitials are the only thing that actually pays anything'. Or some
people even go so far and say "You should use like video ads", right? and I've
tried video ads and it's really annoying for users, but you know which I'm not
above. I don't mind annoying users to a certain extent, but just not too much so with
actually get some to stop using the app. So what I thought I do today is show
you the difference I get between...should show you my AdMob account and the
difference I get between, you know, banners and interstitial ads. So if you look at my
screen now, you see that I've got AdMob up, and now and I was very tempted
not to show you my AdMob because the...my revenue has gone down a lot and this
last month. So during the month of April it's gone down by about a third. The
impressions are still the same, so there's the bit that I can control I'm
still controlling but the RPMs have gone down.
so and that we can go through, in the future video will go through how RPM
work and all that kind of stuff and what that actually means, but so you see
my screen here, and if you have AdMob you should probably see that, you see just give you
an idea like yesterday I made 92 pounds on ads, but it's way less than it was
just a few months ago, but if you go into the monetized tab here and if you want
to check to see how your ads are doing. Let me just select a day. Let me just select yesterday,
so you could see here. And the nice thing about this is being able to do, do
reports on your app. So let me go through and select which do a single day
and if I say I want to filter it by... No, actually I want to add a dimension
here. Sorry about that.
I want to add a dimension of format. So here you can see if I scrolled down here little bit
you can see we got the 3 different formats. We got interstitial. We got
banners and interstitial. We got banners. right? Banner, Instertitial I don't know
what that means. I don't know if that's with the AdMob mediation 'cause I am using mediation
too, so it's going out to other networks and again that's another good topic,
let's talk about it on another video, but you can see here for yesterday, AdMob
came through, we had you know 8595 interstitial request. 7907 were
filled. Now, a lot of people have also told me that AdMob was a waste of time
you should use, you know, a RedMob is better or Chartboost is better or APP11.
I am using APP11, and I'm using a few other networks as well, but AdMob
seems to be the one that has the highest fill rate, and the fill rate means you
know the higher number of ads are able to fill per request. So here you can see the
match whatever, but I'm really looking at over here is the Impression RPM. So
the RPM as its not like some people say it's not like the ECPM. It's not like when
it goes up then your revenue goes up. It's calculated based on the amount of clicks
or the amount of impressions you had. One thing is really good to do is to go
through and actually do
create an ad so you can see how...if you don't have any ads out there for your apps one
really good way
reason to do that is they need get an understanding of how the whole ads work.
You know some people pay based on installation. Some people pay based on the
clicks, The Click-through rates. Some of people pay based on the number of impressions.
So when that comes back to you, it's such a...there's so many different ways that it
could come through, that it's really kind of trust them
AdMob in terms of how much they give to you, but it's more likely miles
per hour that you go in your car. It's calculated after the fact than the miles
per gallon which is calculated before the fact, if that makes any sense. So here
you can see a huge difference. The interstitial ads which I get a lot fewer
of them. You can see I have an RPM here of 7 pound 31, so that's like $9 - $10.
Banner interstitials as mostly banners, in my app I have banners and
interstitials, you know,
because I do make some money from banners so that's fine, and so you can
see here I made so the RPM here was 1 pound 17, and I have the other banners here
which I don't know why that separated out. that might be for some of the some of the
apps to use older ads and that's at 34p.
So you see as a huge difference here, I have a very small amount of
interstitial ads being served but it's making me 55 pounds for yesterday.
34,000 you know but 3 times or 4 times as much for that
and we've made 37 pounds off thats we made less but people don't usually click
on banners. They do click on the interstitials, but you know it could be,
it could be accidentally clicked which I hope not, you know it's not what we're trying to do.
We're trying to actually just, you know serve something that hopefully they'll find
useful and go on from there. So that's just give you an idea just based
on one day, so based on yesterday's totals you know how the interstitial ads work for
me. Now, in future featured videos what I want to do is talk more about
AdMob mediation and how that can help you. I wanna talk about the difference
between, you know,
revenue coming from ads and revenue coming through purchases. I wanna talk about
your different revenue models there and it just sort of give you a... just explore
AdMob a little bit more and also look at some of the other ad networks that I'm
using and how they perform in contrast. So I hope that's been useful for you. Again,
sorry for the disappearance for the past few weeks, but
that's it! I'll talk to you next week.
Hey! I really hope you liked that video. Now, I do these once a week so if you...if you
want to hear more. You want to hear more about our experiences with the App Store
either Google Play or iTunes, please go ahead and subscribe to the channel, and please
like this video and leave a comment. I love reading the comments. I love hearing
what you have to say, even if it's just Hello or whatever. And like I said
before, if you...if you're not sure what to say in a comment, like I never know what
to say in a comment. To make it easier for you, like if you Like it just go ahead
and say "Gnarly" which is an 80's term. Or if you didn't like it, just say "Bogus",
and if you didn't think anything of it, just say "Eh". So that would be a big
big big help, and another thing you could do which I'd really appreciate it. If
you're on the App Store and you want to try one of our apps. Look up some of
the overpass apps. Applications either on iTunes or Google Play and leave a review
and let us know what you think about it, either good or bad, but you know we're
all trying to build up in the market so...so that would be a big help. So that's it!
I'll talk to you next week.