- If there's one thing every marketer
should be doing with their website,
it is to develop their very own landing pages.
Whatever purpose you had in mind,
whether it's to sell products,
generate new leads or collect customer information,
engaging landing pages are the secret ingredients
in getting your audience craving more.
What makes a landing page special
compared to any other page on your website?
It's a page solely dedicated
to achieving a certain business or marketing goal.
It's deliberately designed to impact your customers
to take the action you desire.
For many companies, developing landing pages
increases the likelihood of converting
most of your website traffic into promising leads.
And if you stick around to the end of this video,
I'm gonna give you my exact checklist,
step by step to create a landing page that converts.
In this video, we're gonna talk about the best practices
in developing your very own landing pages.
♫ I can't stop ♫
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How do landing pages work?
Let's say you have a pay per click ad running on
any social media platform.
With an amazing ad being displayed
to your target consumer, they'll click on it.
The next thing that's gonna happen
is that we redirect it.
This is the most crucial part of any effective
pay per click social media campaign.
Where you send your consumer
will most likely make or break the success of your ad.
This is where the landing page comes in.
It allows your consumers to be sent to a webpage
that organically encourages them
to fulfill your desired call to action for your campaigns.
What makes a great and effective landing page?
Number one, the simpler it is, the better.
Keep your landing page as simple
and clutter free as possible.
Guide the user's eyes to what information matters the most.
Avoid confusion and create clarity
by limiting features and keeping everything short.
Avoid making your landing pages long
to a point where your users will just get tired
of scrolling down.
You only have three seconds to catch your user's attention
and avoid them leaving the site.
You can ace this three second test
by making sure that your landing page has,
a compelling headline,
good visuals or a 60 second video
explaining the exact content your ad is promoting,
and feature a strong call to action.
Number two, give away value.
Make sure that you offer something of value
in exchange for that valuable contact information.
What can users get out of signing up,
joining your newsletter or becoming part of your email list?
Make sure that your content is valuable enough
for users to sign up.
Highlight this by placing proof
through the use of testimonials, opinions,
statistics, et cetera.
It's important to establish credibility and trust right away
so that users believe that what you're truly giving away
is not garbage.
Number three, make it optimized and share-worthy.
Since the majority of users are now on mobile devices,
it pays to have your landing page mobile friendly.
Make sure that your landing page is a site developed purely
for mobile, to maximize content specific
to screen size your targeting.
Also, minimalist designs play a key role
in your page responsiveness.
Make sure that your landing page loads within three seconds
after clicking the link by keeping it clutter free.
This will also limit the number of possible exits
from your landing page.
As much as possible, avoid website navigation elements
and you can also create pop-up windows
when users are trying to exit your landing page
to give them one last chance to see your content
before they leave.
Your content should be able to keep your users there
for as long as possible.
Lastly, add share links so that your visitors
will be able to share your content to other people.
Remember, landing pages are key
to transforming your website followers into customers.
Make sure that your landing page is clutter-free,
optimized and gives great value to your users.
If you need step by step, I have a free checklist
on how to create landing pages that convert.
I go through the entire process of what to include,
what not to include, and to do's for every step
on the checklist.
Click on the link in the description below
to download my converting landing pages checklist.
Thanks for watching, if you like this video,
click the thumbs up, comment below
and of course subscribe for more weekly videos.
Okay, hi, how are you?
(lip rolling)
let me tell you.