- How to become a social media manager in 2022.
A lot of people ask me this question,
but some don't have the slightest idea
of what a social man media needs to bring
to the table in order to succeed.
And trust me, posting those Instagram images, isn't enough.
And that's perfectly fine because that's how I started off.
And I learned through a lot of trial and error
on what needs to be done
to be effective social media manager.
And I knew how to get traffic to a website
and make that traffic generate and produce sales or leads.
But that's as far as I knew when I first started off
and then over time, I learned how to adapt
and get that repeat purchasers, get them to keep coming back
and upselling and referring their friends.
And today I'm going to teach you what you need to do
to become the best social media manager out there.
According to report produced
by We Are Social and Hootsuite,
57.6% of the world's population is on social media.
That's roughly 4.55 billion people
and there's a ton more coming online.
This means that social media experts will become
more and more important
for any company that wants to reach its target audience.
So let's dive into the steps that you need to take
in order to become a social media manager.
Step one
get some basic education.
You don't need to be in college,
if you don't want to be a social media manager.
College degree isn't going to help you with that.
You need to get in tuned with your customers.
That's what I mean by education.
In fact, you're more likely to succeed
if you focus on getting to understand your ideal audience.
From getting a formal education, business or marketing
or any related thing,
I don't think that's going to do any good
versus just actually experimenting and figuring out
what people are liking
and what's causing them to stick around.
And here are some courses that'll help you get started.
Facebook, social media, marketing, professional certificate.
Check that out.
Instagram unlocked.
LinkedIn unlocked.
Facebook unlocked.
They're all on the Neil Patel website for free.
Step two.
get some test clients.
Pro tip
focus on a niche,
cause when you focus on a niche and do well,
it's easier to get more clients in that niche.
Do lots of competitive research, especially in the niche
you're targeting.
Identify your potential customers, their weaknesses, right?
Come up with the action plan for these clients
and customers that you're trying to attract
and then overcome, cause you can do it.
You're smart.
You can figure it out.
You've gotten here so far, right?
You can do well as long as you put your mind to it.
And work for lower rates
or even sometimes work for free just to get started.
It's a great way to get your foot in the door.
Although you can't see my foot moving forward.
And then you can go in and eventually get paid.
I've shared a strategy that I used to get clients
for my ad agency and it worked extremely well
in one of my YouTube videos,
and you should check it out
and use it to get your first clients too.
Step three,
build a portfolio of great results.
Be aggressive with your testing.
When you're working with your clients
you want to produce results, not do anything unethical
not do anything shady, but you need to be aggressive
and continue the test and put into hours.
Test different content formats
test different content topics.
One skill that you need will be great at analytics.
You need a look at the data.
See what's getting the likes, the shares,
the clicks to website and causing the purchases.
Do a deep dive into what's working and what isn't working.
That's very important too.
So that way you can understand more of
the stuff you should create
and less of the stuff that's failing
and that's not really helping you succeed.
I want you to double down
and then continually experiment with new formats,
even once you find the winners.
Because over time things change and you need to
understand what not just makes your audience tick
but what continually makes them tick
as things and market conditions change.
Step four.
Establish and improve your processes.
As you become more experienced
you'll find that there are activities
that you're continually doing repeatedly over and over
and over and over and over and over again.
And you don't want to do that.
So make sure that you document those and you
either get A people to help you out or you find tools
that'll automate some of that stuff.
And some of these things include client onboarding,
delivery of specific services, reporting to clients,
communications with clients, right?
There's a lot of tools that help with that stuff.
Step five.
Create your client acquisition funnel.
If you to sell yourself as a social media manager
it's important that you start promoting yourself actively
on social media.
Over time, you'll understand what works best to
educate your potential clients, entertain them
and even get them involved in your brand,
to get them interested in your services.
Put together some offers that reflect those interactions
so that way you don't have to continually come up
with custom services for your clients.
Step six.
Hire and scale.
Bring along people that'll help scale up the processes.
People who have the right competencies and have experiences.
In other words
you're hiring people who have already done it before.
Hire new people that have never been in social media,
what do you got to do?
You got to train them.
But if you hired someone who's done it successfully
not once, not twice, but over three times
the chances are they'll do it for you successfully as well.