- So in this video,
I'm going to show you how to get more views on YouTube
in three steps.
You need to find opportunities,
understand your audience, and make content that stands out.
But before I help you do that,
I need your help for just one second.
Do you prefer glasses A or
glasses B?
Answers in the comments below.
As per the norm, I can't take full credit for this video
when inspiration has been drawn from Creator Insider
so do make sure to check them out.
Actually, what you could say
is that this video is a re-imagining of their video
and that will become relevant later on.
All right, let's start with step one.
And there are two sentences
that really outline this strategy.
Is there a demand, or desire, for this content?
Because demand impacts impressions.
If we ignore individual viewer personalization
and video performance for a moment,
audience trends have a huge impact
on how often YouTube recommends content.
For example, these are the total impressions
for VidIQ videos in a first 24 hours after publishing.
In the few months of 2021, they were really low
and our channel was struggling a bit for views.
But recently those impression counts have doubled,
and we don't just think it's down to the video performance.
We think as it's typical at the start of any year,
more people are starting
and wanting to grow YouTube channels.
So demand has increased.
Once you get a grasp on the demand
for for the type of content that you want to make,
you can then start to set expectations
as to the potential size of your audience.
And once you've done that you can approach
the said audience in two different ways.
To demonstrate this I'll use the topic of cryptocurrency,
a subject I am laughably naive about but want to know more.
Imagine if you are a cryptocurrency channel.
Google Trends will give you general idea
of a demand for keywords that are used in that topic.
And from a YouTube perspective,
VidIQ can weigh up the demand against video supply.
You will also want to keep an eye on channel size,
view counts, and recency of videos.
In this example, Bitcoin is a hot topic
but larger creators are already in this space
and creators are leveraging live streams
to reflect the constantly changing state of the topic.
This will be an example
of a topic with an established interest.
A lot of people have already searched for
and watched videos on this topic.
A lot of creators have already created
a lot of videos on this topic.
There is a reliability, almost a guarantee of views,
if you can establish yourself in that video topic.
But what about when something new emerges?
You see that red line graphic that's on a rise?
That's NFT, a new emerging topic.
And the evidence here suggests that what's important
to the audience is education on the subject.
And if you dig under the surface,
you'll find small creators making huge waves in this topic.
And there's also room for opinion content
that draws an emotional connection.
This is a warning. FOMO, clickbait-y, almost.
So as a creator, do you go after an established topic
that has more reliability
or do you go after something that's relatively new
and emerging in the YouTube space
that has a little more volatility?
Well, we're gonna try and answer that question
a little later on but first of all
we need to move on to step two.
Now the most direct way to do this
is to simply ask your audience through your community tab
what type of content they want to see
on your YouTube channel.
Or, like in this video,
you can ask your audience directly for their opinions.
Although I haven't got the answer
to this great conundrum yet
because I haven't published the video.
The answers to understanding your audience
are found somewhat in plain sight
thanks to YouTube's Studio Data.
What is the agenda of your audience and how old are they?
This may dictate video length, the way the video is edited,
the language used, the generational references.
Where is your typical viewer from?
This may dictate when you post of videos,
the geographical references and the language that you use.
For example, I don't care what you say,
these are not chips.
(chip crunches)
No, but they are nice.
Now, if you think the content that you want to make
doesn't match your current audience, you have two choices.
You should adapt your content to better match the audience
that's currently watching your videos
or continue to create the content that you want to make
for your ideal audience that
hopefully will eventually turn up.
This has a lot of links back to finding your niche,
channel, focus and consistency
which we've talked about many times before.
So instead of going down that path again,
let's continue to focus on understanding the audience
and in particular, the ideal viewing candidate.
And we're gonna use myself as a test subject.
Now I consider myself to be a millennial
of moderate education, technically savvy
since I used to run my own channel on a topic
and a working professional with some disposable income
that I don't spend very wisely.
If you saw me on the street,
you'll probably say to yourself,
"I bet he's got some Bitcoin."
But the problem is I'm risk-averse.
I come from an old money world of physical coins
and brick and mortar banks,
not digital Bitcoins or decentralized blockchain.
So I am extremely skeptical of this cryptocurrency world
even though I heard about Bitcoin more than five years ago.
Had I not been so fearful of the technology
all those years ago and invested a little bit of money,
I could be (snap) filthy rich by now.
And then along long come NFTs, non-fungible tokens.
Even the CEO of YouTube is talking about these.
Maybe this time I need to get in early
and think very seriously about buying some apes.
But before I jump head first into NFTs,
I need to know more about them.
And naturally I'm gonna go to YouTube for my answers.
And so this is the ideal viewing candidate,
the target audience.
In other words, me, a creator needs to appeal to.
Though how any creator could take me
as a credible viewing candidate
is another question for another time.
Which leads us onto step three.
Take a look at this video as a perfect example
of what's going to grab my attention
as I explore the world of NFTs.
- Now to the latest trend that's sweeping the internet.
- Called NFT.
- They're now selling for huge bucks.
- $69 million.
- So what's behind this latest craze?
- That is the question to ask.
- Okay. So there's some super strange stuff
happening online right now.
And I need to tell you about it.
- First of all, incredible video editing.
That's how you do a video hook.
But second of all, and more importantly,
this video speaks to my current understanding,
fears, and excitement over NFTs.
- Crazy money is being exchanged
for what seemed to be random JPEGs.
And that's quite an evocative thumbnail too.
In short, this video speaks my language
and that's what's going to make me watch it.
Now on top of this, the video is pitched
as a search based solution, a classic YouTube video.
But as you saw from the first 15 seconds,
the content represents very high value.
Better than what other creators can do on the same topic.
And that's kind of what I'm trying to do with this video.
A better version of the Creator Inside original
but it's up to you to judge whether or not I've succeeded.
Now let's take an alternative look at the same topic. NFTs.
- I think NFTs are stupid.
I'm sorry, but there I said it.
Oh, this little monkey just sold for 3 million.
Boom. Screenshot. It's mine now.
- Yep. All right, you got my attention.
- I believe like 95% of these JPEGs are gonna be worthless
once this NFT hype train dies down,
when Gary V takes a vacation.
- That's gonna dry up.
- (inhale) It's a bit cheeky.
- Just like I've sold e-comm products
in the past that don't apply to me.
I would never use them myself.
They still made some cheese.
- All right. All right. Establishing credibility.
- So in this video, I want to take that same approach
into the world of NFTs.
Maybe we'll buy some, talk to some experts
and we'll even try to launch our very own NFT
and see what happens and how difficult that is.
- Ah, you know what? As the first minute of a video, muah!
Within the first two seconds of a video,
we have an impact statement.
And within 60 seconds, the creators told us
what he is going to do
how he's going to do it,
and what stakes have been made.
You know what this video does?
Yep. You've guessed it, it speaks my language.
But in a completely different way.
It's fresh. It's entertaining.
It looks like it's going to tell a story
but I still think I'm gonna learn a lot
about NFTs if I watch it.
And you know what?
I think a creator who would approach this YouTube topic
with the same fresh perspective is Ed from Film Booth.
He's really good. You should watch him.
(rumbling)
Yeah. Sorry. I didn't wait for your answers.
I put this on a live stream
and I hope this voting poll does match what you are posting
in the comments below.
And I also hope that if you wanna learn more
about creating your ideal viewing candidate
for your channel, you'll watch this video over here.