>> SHAREE: What’s research?
Research is learning more.
It’s delving in deeper.
>> I think research is intimidating at first.
Once you get used to it and learn how to do it, you start to feel a bit more comfortable.
I’m not going to say it isn’t difficult because I think it is.
It takes a lot of thought but it’s good.
>> I’m Sharee, a business marketing major at the University of Central Oklahoma.
>> I would say that research is problem-solving, finding out what the issue is and figuring
out ways that you can solve it based on how other people have done so or ways that you
can build upon how they did it.
>> So, the research experience has helped me to think and see things differently.
>> The College of Business has given a great opportunity for the experience to research.
And, I think it’s something that other students should take part in so that they can get those
hands-on skills.
>> I think doing this kind of research as an undergraduate definitely helps you out,
helps you apply the skills that you learned previously but also learn new ones.”
>> I definitely think it’s something that stands out on a resume.
>> ...because you haven’t just taken a class where you’re learning things.
You’ve actually had a chance to apply it to life.
>> JIMMY: Why research?
It sounds very time consuming.
But, in reality, it’s really not and it’s worth every second that you’re doing it.
>> It’s because you’re learning a lot more than what you’re learning in the classroom
setting.
It’s more transformative.
You’re using real-life scenarios and up to date research.
>> My name is Jimmy.
I’m majoring in finance and minoring in risk management and marketing at the University
of Central Oklahoma.”
>> I selected to do independent research with Dr. Jeanetta Sims because she has the passion
that I felt when she originally proposed the research to the class that she was into certain
aspects of business communication and marketing.
>> It wasn’t really about just what she was working on but also what I was wanting
to work on.
One of the aspects was integrated marketing communications that we built a study around
that.
>> One of the biggest things about research in the College of Business is that nothing
happens in a vacuum.
>> It’s very important to work in a group setting.
And, this research opportunity does give you that.
I wouldn’t be able to work with marketers in the degree of finance, most of the time
you get into the motion of you see the same students, everyone has the same mentality
that we’re all finance majors.
But, by doing this research, you get to meet new individuals.
Some of the students are marketing majors, management majors, operations.
So, you get to work with these other individuals, different personalities that blend together
that makes really what a team is in a real-world setting.
>> SHANNON: Who can research?
I would say anybody.
There is a lot of research in the business school with any major and it’s important
to every major.
>> Research, I thought it was kind of taking a computer and googling some stuff, maybe
going to a library database or something.
But, research is really not only databases and google, it’s calling people, talking
to people, surveying.
Doing that reading stuff thoroughly and critical thinking, trying to think outside of the box,
trying to dive deep into the information and see what new that you can pull out of it.
>> My name is Shannon and I’m a business accounting and management major at the University
of Central Oklahoma.
>> A lot of accounting, you start with stuff and you figure it out.
Research is you start with the end and ask, why it happened.
>> It helps you think a different way.
It’s good to be able to think one way and to be able to switch your thought pattern
and think of it in a different way to find new stuff.
>> I got involved in research in the College of Business when one of my professors asked
me to.
They asked me to join a research project.
They mentioned how great it would look on a resume, what I would gain from it.
Also, an incentive is the pay that you get from it.
>> You work probably close to eight to 10 hours a week, depending on the research project.
It’s definitely worth it, definitely worth the time.
The professors put the teams together.
They bring in students they think will work best with each other.
They pick students with the majors that best fit the project.
We meet together and we find out what the research is about - what’s going to be going
on.
We work with each other throughout the semester.
As the semester goes on, we learn how each other works, how each other thinks, and that’s
where the teamwork comes in.
>> Business majors should definitely consider doing research.
It improves your thinking skills and it makes you a more well-rounded person.
>> SHANNON: Challenge yourself and take part in research.
>> SHAREE: Gain the experience and knowledge.
>> JIMMY: And advance your career potential.
>> Learn more through the Center for Leadership and Business Research at the University of
Central Oklahoma.
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