♪ (industrial music) ♪
- Hello, everyone. It is I, Cristine.
Lately, I've been getting a lot of requests to put on
a layer of every single polish that I own.
- Noooooo! Ugh! - No! No!
- Is this that layer challenge?
- I was watching her videos for the first time, like, yesterday.
- (Cristine) Looking at my nail polish... - Jesus!
- (Cristine) ... I am suddenly overwhelmed.
First, we're gonna need a peel-off base coat.
While we let that dry-- - It's like a new trend, isn't it?
(Cristine yawns) - (laughs) Yeah, seriously.
I would need to take a nap in-between.
- How do you have the time to do this? That is my question.
- That looks so tedious. Oh my god.
- (Cristine wails)
No, I wasn't paying attention!
♪ (playful piano ditty) ♪ (soft chuckle)
- This is the video that started it all, all the hundred coats shit!
- (Cristine) I'm gettin' hungry. Angry.
Hungry and angry.
- (giggles) I don't know who she is, but I like her.
- Yo, look at how thick that is!
That's gross!
- They're gonna end up like that, aren't they?
- (Cristine) I ran out of nail polish. - Oh no.
- (Cristine) I'm back with more! - (reluctantly) Oh no.
♪ (playful piano ditty) ♪
- How long is this video gonna go? Shit.
- That takes so much patience. I don't know how you can do that.
(Cristine yawns)
- I'm pretty sure her nails are extremely heavy by now.
- (Cristine) Aww, I gotta pee!
(whimpers)
Don't ask me if I washed my hands. Heh heh heh heh.
- Wait, I thought it was just a hundred.
- (Cristine) Lost all my brain cells.
They are gone.
- Hey, what does that smell like?
A hundred coats of nail polish, like, you're [bleep].
- (Cristine) I'm gonna stop after this one
because it's my last holo taco.
That, and I might fall asleep into my nails.
I'm sure that... - (moaning) That's gross!
- (Cristine) Yas! - It looks like a crust of earth.
- There's not a nail under there anymore.
I don't care what you tell me.
- (Cristine) I think it's still wet. (laughing)
- That honestly looks so satisfying.
Peeling that off, that's all I was thinking about the whole time.
- She's super funny. I love her.
- I don't like this. I don't like this idea at all.
- That's so gross. But kind of cool.
♪ (industrial music) ♪
- (Finebros) All right, so what did we show you?
- I just witnessed the most disgusting but beautiful masterpiece I've ever seen.
- Some girl painted her nails like a billion times.
- The 100 Coats of Nail Polish. Polish Mountain!
- I feel like this is a new trend on the internet,
where I've just been seeing posts on Instagram
where it's like a hundred layers of concealer.
Why would you do that to yourself?
- (Finebros) So this is a video called "The 100+ Coats of Nail Polish,
(#POLISHMOUNTAIN)."
And it was put out by a Canadian YouTuber, Simply Nailogical.
- Oh, no wonder she had so many nail polishes.
- It was one of those beauty channels, huh?
- (Finebros) This video has been extremely popular.
It actually got over 15 million views in just two weeks.
- Wow.
- Uh, (laughing) okay.
That's a little awe-inspiring, just to think that you're gonna watch
someone put on a hundred plus coats.
- (Finebros) And in the month that it was released,
the channel gained about 850,000 new subscribers.
- No! Just because of that video?
- Just because of this one video? - Dang!
- Oh my gosh. - Ali, we got, like, five nail polishes.
- (both laughing) Let's do it!
- (Finebros) What do you think it is about this video
that made it just blow up like this? - Dang, I'm not really sure.
- It's like a weird thing, you know?
Who puts a hundred coats of nail polish on?
- I don't think anybody's put 116 layers of nail polish their hands.
And it's total clickbait because you want to see it.
- A lot of it is her personality. She's super funny.
You fall into the hole of YouTube.
Once you watch one video, then you watch all her other videos,
and then you just subscribe because you like her so much.
- (Finebros) Since this video came out, it helped spawn a new challenge trend
to do one hundred coats of all kinds of different things.
- You're looking at me like I'm gonna go do it now.
- So she's the one who started all of this.
- Wait, she was the first one?
- (Finebros) What is it about this concept that helped turn it into a trend?
- I don't know.
I feel it's probably-- everyone's just like, "Oh, I can do more."
- I guess it's the curiosity.
Like, what does a hundred coats of mascara look like?
What does a hundred coats of foundation look like?
- It's all about competition, you know?
If I see someone do a hundred plus coats, I wanna do 150 plus coats.
- Another famous YouTuber who sees it and is like,
"Oh, that's not a bad idea."
So then they go do it, and it just becomes this domino effect.
- People just never really think about,
"Oh, what would a hundred layers of this look like?"
And when someone sparks that in your imagination, you're like,
"I want to know what a hundred layers of this AND this AND this would look like."
- (Finebros) We actually have a few images we're gonna show you
of some other creators doing their own "A Hundred Coats" videos.
- Oh really? Yay! - Yes!
- I've probably seen some of these, but I'm excited.
- (Finebros) This is Jeely, with a hundred layers of foundation.
- Ew! Stop, no! Ew, ew, ew.
- What the [bleep]?
No, she looks like a wax figure.
- It's like every girl in high school.
They're like, "Oh, it's just a little bit. Don't worry about it."
All right, I don't want to look at it anymore. (laughing)
- (Finebros) Now we have mayratouchofglam,
who put on a hundred layers of liquid lipstick.
- Ew.
- Ew, ew! It looks like her lips are peeling off.
- It's pretty-- ugh... (cringes).
(chuckles) Okay. All right. We're good, we're good.
Let this one go. It's good.
- (retching)
Yo, her lips are chappin' off!
If you didn't tell me that was lipstick, I would think she had the herps.
- (Finebros) And finally, from JennaMarbles,
who put on a hundred layers of lipstick, foundation,
eyelashes, self-tanner, hairspray, and nail polish,
all in the same video. - Oh my god. No!
She has it all. The whole package.
- Noooooo! (in distress) Look!
Poor Jenna.
- Oh my god! - She looks so uncomfortable.
- Look at her eyelashes.
- It took her, like, forever to do that, too.
- She's smart.
She's like, "Everyone loves this trend. I'm gonna do all of them."
(laughing)
- (Finebros) Simply Nailogical put out a follow-up video
called "Return to Polish Mountain,"
where she put on 134 coats of clear nail polish.
- It's like a snow globe, or like mini snow globes on your fingers.
- They look like little sparkly ice cubes on her fingers.
- Whoa!
THAT is cool.
- I would actually keep that on for a little while.
I think it looks great.
It looks like a pond on her finger.
- I don't get it!
I honestly don't get anything people do nowadays.
- These trends, man.
- (Finebros) So a little bit more about Simply Nailogical:
she's known for doing other unconventional tutorials like
vegan nails made with vegetables,
and even Donald Trump nails, using her cat's fur as his hair.
- That's so funny.
- Oh cool! What? - Maybe I will subscribe.
- (Finebros) Does watching her video today
and hearing a little bit more about what she does
make you want to check her out? - No.
I'm not interested in stuff like that.
- Sorry, that's not my thing.
- I think I would do more just to see, you know,
what crazy things she would do.
- I kind of do 'cause she's really funny
and I like her sort of humor, where it's dry and witty.
- Part of why I like watching her videos so much
is just 'cause she's really silly and her sense of humor
is just kind of, like, dorky and I like that.
- (Finebros) Finally, this continues the fact the web, in many ways,
has just become a challenge and trend culture.
You're around social media a lot, so is this getting to be too much
and do people your age still really enjoy these challenges?
- I think people like 'em.
I mean, I'm sure there might be a point where it gets too much,
but I don't think it's there yet.
- It's really annoying to see another challenge pop up,
but it's also really entertaining to see people take on those challenges.
- Well, for my age group, I think it's starting to fade out, for sure.
But I don't think it's ever gonna go away
because there's always gonna be younger people
who wanna try The Cinnamon Challenge.
- People around my age, we're still into it
'cause it's kind of one of those things that we started in high school
and it's just every time you think, "Oh yeah, we're done with this now,"
a new one comes out and it's like, "Oh, I have to do it now."
- YouTube itself even owes a lot of success
to these big old trends and challenges,
and I think they're fun as long as they're original.
This hundred layers thing, insane.
Super funny too.
- (both) Thanks for watching this episode of College Kids React.
- There aren't a hundred ways to subscribe, just one.
So click that button.
- Goodbye! I think I'm gonna get myself a manicure.
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