- Hey everybody, in this lead magnet tutorial
we're gonna be showing you how to create a lead magnet
quickly, easily and for free
using some amazing hacks and tools.
- Our aim here is to help you create
a beautiful lead magnet as quickly as possible
so you can spend more time promoting it and selling.
- And specifically in this video
we are covering eBooks and PDFs as lead magnets,
so you can create amazing eBooks, like this.
(bells rings)
(Pete humming)
- This is, in fact, one of ours
and in the description below
we have put a link to that template.
So you could just go and use it completely for free.
We're not even asking you for an email address.
And we've put a link to a few other videos
and playlists that will help you
with your lead magnet creation.
- But keep watching this video
because first we're gonna be showing you
how to actually capture all the content you need
for your lead magnet really, really super quick and easily.
Then we're gonna go into how to design it
nice and beautiful
and what tools to use
and then how to get your hands on them.
- Let's do this.
- Oh, oh.
- First problem you're gonna have
when creating your lead magnet
is pulling together all the content
as quickly and painlessly as possible.
- By the way, if you're still struggling
for lead magnet ideas that are awesome,
then make sure after this video
you check out our other video,
all about lead magnet ideas that are the best
and most profitable.
There's a link in the description below.
Go check that out after this video.
Anyway, Andrew. Hit it.
Let's go.
- So gathering the content,
remember your eBook does not need to be
a 50,000 word thesis.
It could just be a short checklist, a report
or even a template.
In fact, don't think of bigger means better.
The best lead magnets solve a specific problem.
And if you can solve that problem faster,
in less words, than even better.
Well done at not laughing
at bigger doesn't mean better, Pete.
I know you wanted to.
- Yeah, that five minutes was cut out.
So with that in mind, before we go into the actual
designing tools,
here's three ways to quickly catch up all your content
and get it together, Ready.
Number one, think about what content you already have,
ready to go.
Maybe your lead magnet is just a compilation
of your best blogs or your best videos or podcasts,
or even just some notes on your phone
that you can quickly whizz up and chazzup up
to make an awesome lead magnet.
- Chabuz up?
(both laughing)
- Chazus, chaza. What's the word?
- I don't know, you made that one up.
- I like it.
Or maybe you could just convert a document
that you already have into a template
that other people can benefit from.
- And when you say convert, do you mean, camplusa?
- No, no, no. Chazu, chazam up.
- Oh okay, I get it, yeah.
- Chazus. What's the word?
There's a word.
- Two, can you use Google Docs' voice dictation feature
to just speak out your lead magnet?
We love using this.
It's super, super quick.
- And it also recognises the word chazus, chazam.
Number three, could you actually just record yourself
talking through something that you feel
really, really passionate about?
Or take one of your audio files
and then get that captioned and transcribed
using something like Quicc or Rev.com.
These tools will quickly transcribe your audio
for less than around $2 a minute,
making it super easy and quick to get those words out.
- All right, now you have the content,
it's time to get it designed up.
We're gonna show you two free tools
and a paid for tool that kicks ass
that also has a free trial.
The first tool is Google Slides.
This is a completely under utilised tool
for lead magnet creation.
No one really talks about this, or promotes using this,
but honestly guys, when we first started growing our list
we created all of our lead magnets in Google Slides.
- But that's how we made this PDF here.
We actually just used Google Slides.
It's completely free.
It's really easy to use and really quick.
So you can go in, make a kick ass PDF
and then download it as a PDF,
and you can use that as your lead magnet.
In the description below you can even use
one of the templates that we've made for you
for lead magnets specifically.
So, all you need to do is go click on that link
in the description and swipe it
and just put in your own words and stuff,
and it's all yours.
In the template as well,
we've dropped in this specific eBook design as well.
So you can use that as well.
All you need to do is just change the text,
the colour, the font and pop your logo on there.
Also, remember to put in that final call to action
at the end, because after all this is a lead magnet.
It's here to hopefully get you some more sales.
- The second tool is Canva, it's a free design tool
that can be used for almost any design.
- Your voice went really high pitch there.
- It really did.
Do love Canva.
It has a tonne of templates built into Canva
that you can use just off the shelf.
We also have our own eBook style templates
that you can get access to.
There's a link in the description to those as well.
In fact, there's tonnes and tonnes and tonnes
of different resources in the description on this video.
So if you use one, we'd really appreciate a thumbs up
and a comment on this video.
- Thank you.
- Also, let us know in the comments
if you'd like a more in-depth tutorial
on using Canva and doing some creative stuff with Canva
and we'll create that for you.
- The third tool that we want to mention today
is really, really amazing.
It's called Designerr, and it's actually a paid for tool,
but if you go to the description,
there is a link to a seven day trial.
So, you can make your first lead magnet
and if you like it, you can continue at $29 a month.
The cool thing about Designerr,
and the reason we wanna mention it to you,
even though it's paid,
is because it does all the hard work for you,
which saves you a tonne of time
so you can make more money in that time.
So basically, all it does is takes your words,
takes your text, you upload that
and it does all the hard work.
It makes it into a super awesome PDF straight away.
If you wanna get your lead magnets done
in the quickest possible way,
whilst still maintaining that professional quality
then Designerr is probably your best tool.
- Now, once you've created your lead magnet
you're gonna want to create a landing page
so people can give you their email
in return to your lead magnet.
We're not gonna give you just one way to do this
or two ways.
We're gonna give you three ways to do this.
The first way to do this,
is you can just create a brand new page on your website.
Now with landing pages, we don't wanna have the header
and we don't wanna have the footer displaying,
'cause we don't wanna be distracting people
with different places they can click.
So, however you've built your website
you just wanna make sure that you know how
to disable that header and that footer.
We use WordPress and it's really easy just to toggle
the header and footer on or off.
- The second thing you can use
is one of your email service providers.
So if you have something like Mailchimp or ConvertKit
or AWeber, or whatever it is,
they usually have a inbuilt landing page software within.
So, you can just use that.
Sometimes they're a little bit limited,
little bit basic,
but landing pages only need to be basic anyway,
so it's absolutely fine.
- And thirdly, you can use a specific tool
that is made for building landing pages.
One of the most popular ones is Leadpages.
They usually do have a cost to using them.
However, they do a tonne of cool stuff as well,
like you can do split testing, you can do reporting
and they usually have a tonne of different templates
that you can use for different types of landing pages
and different types of lead magnets.
So, even though there are usually a cost to using tools
like Leadpages, potentially it is worth it.
- If you'd like more information about
how to set up your landing pages,
how to get better conversions on your landing pages,
and how to promote those landing pages,
then let us know in the comments.
And again, we'd love to make a video
on what you guys really need and what you guys really want.
- We'd love to know in the comments
if this was helpful too.
Please do ask us any questions and then we will jump in
and help you out.
Also, do watch the other videos
that are listed in the description.
We've got some cool videos down there,
including how to create a 3D book cover
for your lead magnet.
We've got how to think of lead magnet ideas.
And really, really importantly how to actually get sales
once people subscribe to your lead magnet.
- That's all for this video.
I hope you enjoy all those extra resources
and we'll see you soon.
- Thanks guys. I've been Andrew.
- I've been Pete.
- Bye. - Bye.
(upbeat music)