All right, I'm gonna cut to the chase. We're going to make this super snappy. So in my last video,
I walked you through a super cool tool that lets you compare two different thumbnails
to figure out which one is the best thumbnail for your video. This is the AB test feature,
which is a part of TubeBuddy, which is my all-time favorite YouTube tool. And what I
really love about this AB test feature is that it's going to show two different thumbnails to
a whole bunch of people. And then based on the data, because facts don't lie,
it's going to let you know what is the best one. So it's going to look at the click-through rate.
It's going to look at views. It's going to look at watch time. And it's going to take
all of that data together and let you know in a very statistically significant way,
Hey, this thumbnail performs way better than the other thumbnail. So by doing this, you're
not only gonna have data that lets you know, what is the better thumbnail, but you're also
going to have a thumbnail that performs better. It's going to have a better click through rate.
It's going to have more watches and it's going to have more watch time. It's a win-win-win.
So in my last video, I walk you through exactly how to use this feature, how to set it up and how
to do the test. So it has been a few weeks since I ran those tests. So now it's time to go and see,
okay, what is TubeBuddy saying? What is the better thumbnail? All right, so here we are,
baby's sleeping, time's a ticking. So let's jump right into this. So the first thing
you're going to want to go to. Do you want to go to do? The first thing you want to do
is go to TubeBuddy.com and log into your TubeBuddy account. Now, if you don't have
one already, don't worry...I got you just go to morganstraddling.com/tubebuddytrial. And that's
where you can get a 30-day trial of their legend license, which is where you get this AB testing
feature. So check it out. It's good. And you won't want to stop once you see how amazing this is.
Time was ticking, baby heard me. So we're going to come back to this in a moment.
All right. We're back once you're on your dashboard, scroll down to AB tests and
then click manage. That's going to bring up all the current AB tests that you are doing
right now. So I have two going right now. If you want to see all the ones you've ever done,
just click the all button, but these are the two that are running right now.
So I want to look at this one right here. The title was called "the science behind
the best time to upload to YouTube, get more views in 2021." .you can see a right here.
It shows the original thumbnail and then the new thumbnail. And then here is all of the data. Now,
remember I chose for this test to run until it was statistically significant.
And basically what statistically significant means is that it's going to run the test until it is
confident that it knows that the outcome is due to the factor of interest and not random chance,
meaning it knows that the outcome is definitely due to this thumbnail or that thumbnail theme, the
better thumbnail and not just random probability right now it is 87.3, 2% confident that the
variation is performing better than the original. So let's see how better it is performing. So
right now it says that the variation is performing 17.7% better than my original.
That's great. My prediction and my hypothesis was the variation. Thumbnail was much better
just looking at it aesthetically, that's the one I would rather choose. But which one would other
people rather choose? And so that's why we're doing this test. And already after having run
this for a few weeks, we're getting there. We're almost to the point where it's 95%
confident and it's going to keep running until it hits that 95% confidence level.
So let's look at more of the data that they're tracking. So here's the click-through rate. So
already the click-through rate is better. So the original is 4.65%. And this one is 5.48%.
Clearly we have a winner for click-through rates. Now impressions they more or less
had the same amount of impressions or close enough. The original had about 1800 impressions,
which led to 83 clicks. The variation had 1900 variations, which led to 104 clicks.
So that had more impressions and it had more clicks as a result. So already in two out of the
two categories, the variation is performing better. Now let's look at watch time. So
watch time per impression. Now remember we had about 1900 impressions for this one
1800 for this one. The watch time per impression was about 22.6 seconds for the original.
And it's down to 21 seconds for the variation. To me that isn't a huge deal, but again, that is a
category that it is not performing better in. So we got two out of the three and now here's some
more stats. You can just see the different impressions per day for each one of these,
along with the amount of clicks. And if we go down to views, the original got 131 views and
this one got 145 views during this time. And also it's going back to average view duration.
So this is actually pretty interesting. So instead of this number right here,
which was watch time per impression, it's showing average view duration, which to me is the better
number. Cause that's the one you can track in your YouTube Studio and it makes more sense. So to me,
this is a little interesting, but the variation has a lower average watch time. And I'm not
really sure why that is. But it is about 45 seconds less of watch time. So that can be
definitely concerning. Now, if we're looking at minutes, watch, they're basically about the same,
but this is just a slightly lower. Okay. So again, here are the views and then it's letting you know
the different traffic sources. So where these are coming from. So YouTube search for both was
basically the same, but what I think is really, really interesting is where the views ended up
coming from as a result of the change was in suggested videos in browse features.
You can definitely see where the bulk of the views were coming from.
Is that when this is shown to them in the suggested section or in browse features,
they much more likely to click on it with this better newer thumbnail. You know, 9 versus 17,
eight versus 15. So nearly doubled the amount of use. Now this is actually something that is really
important to me. And probably one of the biggest factors in whether I'm going to use this thumbnail
or not because yes, while I absolutely love search and I want to rank in search search, it really
didn't matter which thumbnail either way people were going to click it. But what I want with all
of my videos is for them to start out in search and then to grow and eventually over time, all
of their traffic to come from suggested and browse features. So if I want that to be the case, then I
need to pick a thumbnail that is going to perform better, in suggested and browse features. So
for me, this is obviously a clear winner. I think just by looking at it, it's so much better. So
even though we haven't reached the 95% confidence level, it's at 87%. I personally feel confident
with what I've seen so far, all of the data that I'm going to hold, but I'm going to go home.
Why can't I talk? I feel confident. Yeah. All of the data that I've seen so far and breaking
everything down that my variation thumbnail is the better thumbnail. So right here, even though it's
going to keep chugging along until it really does hit that statistically significant level,
I'm just going to click stop tests and going to click "stop test" and then "choose variation".
Because again, the data just may show that the original is way better than the variation. That
didn't seem to be the case in this case. So I'm going to click "choose variation". And it's
going to end the test at that point. And from that point on, it's just going to swap out and
only use the new thumbnail. So I don't have to do anything else. I don't have
to go back into my YouTube Studio. I don't have to swap it. And you can see right here, boom!
Test is complete! Based on click-through rate, the variation version of your video
outperformed your original by 17.71%. Really good to me. I'm going to keep it. Thank you,
TubeBuddy. As you can see, this is a super helpful tool and TubeBuddy has
so many other features that just make your life so much easier, so much better, more efficient, more
optimized when it comes to managing your YouTube channel. So again, if you want to check it out,
go to morganstraddling.com/tubebuddytrial. You can test it all out. You can dive in here and really
just go at it to improve your YouTube channel, to get more views, to get more clicks and get
more subscribers. That's all I have for today. And until next time, check out this video right here.