what's up guys in today's video we're
going to have some fun looking at some
instagram stores
attached to print-on-demand shops
specifically i think i found all these
attached to redbubble shops but you know
my preference i like to upload to
redbubble
etsy ebay amazon etc
and in theory you'd probably you know
regardless of what what platform you're
selling on uh you'd wanna advertise your
stuff in as many places
as possible get indexed by places like
google uh in as many places as possible
this is honestly why when i make these
youtube videos i don't just post them to
youtube i post them to like six seven
eight different places if you count the
podcast networks probably like 15 16
different places i'm just getting
indexed in the searches as many places
as possible occupying online real estate
trying to make it easier for people to
find me
right so
what we're going to look at today though
are examples of like really well
executed instagram pages attached to
print on demand shops we're going gonna
learn along the way um generally
speaking my feelings towards using
social media for free organic exposure
are that you know it's not in the social
media platform's best interest to let
you get free organic exposure especially
when you want to take people off of
their platform so
generally speaking
i don't really think it's worth putting
a lot of time and effort into doing this
that's just my own personal thoughts
though my own personal opinions
you can feel free to disagree with me
and by the way i'm sure some of you guys
watching this have had success
set like probably generating sales off
of instagram so let me know in the
comments below and if you want to share
your um your shop definitely like feel
free to um but anyways yeah we're gonna
take a look at some really good ones
that i've seen in this video so why
don't we get started
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so the first instagram i wanted to share
is one that i actually found when i was
doing the redbubble shop reviews video
for this week i did it in advance
and i wanted to share this one just
because we can all probably relate to
this it looks like somebody started this
project and then kind of gave up on it
after a couple weeks so they only have
eight posts
and it's not all that well executed
i was reviewing their redbubble shop
which you'll kind of see the same level
of effort reflected
in their redbubble shop so uh you know
don't be i don't say don't be that guy
you know it's okay to give up on
something if it's not working for you
uh but you know it's probably better to
do that actually if what you're doing
isn't working for you meaning if it's
not working or it's not working for you
meaning like
you're not able to like fit it into your
schedule or you know you're having to
sacrifice too much you know what i mean
in life you gotta you gotta live right
so if it's not working give it up but i
think this is an example of that where
somebody had the ambition
but they weren't willing to go about it
the right way and as a result uh this is
what we got all right the next one i
want to look at though and i got two
more like two to show you that i really
like and i'm sure there's a bunch more
you know like i said drop comments uh
let me know you know the the nice
instagrams that you've seen
and there's a bunch of ways to do
instagram branding that i've seen that's
like really cool sometimes they do the
posts where they split it up over like 9
or 12 different posts and it forms like
a mosaic but i wanted to show you this
one it's called hello pinks and blues
now it only has 51 followers but i'm
sure that they will grow over time i
forget where i found this too
uh but they have like this i'm not an
instagram expert by the way i'm far from
it i'm not on social media like that not
not very much at all
uh but you can see here they did like
the stories
and you can kind of go back and look at
the what are they what do they call
these like the saved stories or
something
and they've got them kind of sorted by
uh by category
and they're all like a great themed way
of highlighting the design itself which
i love because when people buy from you
what are they buying they're buying the
design they're not buying the model
they're not buying the background color
they're buying the design right so i
like that they've done a great job
highlighting that we all know that like
redbubble also does a great job
generating mock-ups for us to use so all
we really need to do is go to redbubble
and
save the mock-ups um you can actually go
to like their redbubble shop here and by
the way notice what they did right there
front and center in the middle
they put the instagram icon you guys see
what i'm talking about right here they
put the instagram icon
and they put their instagram account
that is brilliant all right if you're
gonna get it out there and get it in
front of somebody you know make sure
it's front and center
um and what i like to do if it's like
etsy for instance is put something
relevant there but
you know ideally try to build an email
list and say something like 20 off you
know and they go to the link
which i don't think you can drop a
clickable link in etsy the same way you
can't do it on redbubble but
you put the link there they subscribe to
the email list you set up an
autoresponder as soon as they subscribe
they get that 20 off coupon that applies
automatically you can in etsy you can
link it to your shop too so you can just
build it into a url so that when they
click the link it's automatically
applied but anyways we're talking about
redbubble mainly and you know instagram
but
uh what i'm talking about here is like
let's say you have a design that you
want to feature
in um
you know your instagram post well you
can click and it brings this like zoomed
in view then you can just right click
and go to save as
and that's all you need to do to
download that version of the design and
it also you know
if it's like a sticker or something
where is it you can hit view on
additional products right here
you click that
and it gives you the option to
grab this design on a bunch of other
mock-ups and products etc like the
stickers look great you can do a sticker
here
when you change the size by the way it
changes the mock-up so you can mess
around with that as well
definitely a good idea i would say
um so yeah so they've got it attached to
the redbubble shop obviously on
instagram i think you only get one link
with your
um top of bio so make sure it points to
your redbubble shop or if you go to a
link tree which is kind of like an
intermediary step where you can put more
links
make sure that the link tree is not like
overwhelming just just remember as a
principle with internet stuff
the more steps you make somebody take
the higher your
um abandonment rate is going to be
so if you make them click a link tree
and then click redbubble you're going to
get way less people to your redbubble
shop than if you just sent them directly
to your redbubble so just always keep
that in mind less clicks and clear-cut
call-to-action you know
my college course that i don't teach
anymore my last semester was was last
semester seven and a half years later um
but the college course you know we would
talk a lot about that like clear-cut
call to action
um when you're designing web pages and
stuff but anyways check out how they do
their posts as well
uh they do you know very consistent
branding like i feel like in general you
always want to be consistent with your
branding like take a templated approach
so in their case with the instagram
templates that they i'm assuming they
built out you've got like the pink
background then you've got the yellow
bar and the blue text on the yellow bar
and it's consistent across all the i
would imagine right well maybe not all
of them actually looks like they do
alternate at times
but generally speaking uh it is very
consistent the more consistent you are
the more legitimate it feels at least in
my mind
like when i see
consistent templates applied to your
posts uh you know to me that feels
that feels like it's more legitimate by
the way this is also reminding me to
show you guys a
an account that you've probably already
seen you're probably familiar with check
out detour shirts as well uh detour
shirts on instagram
i love how he does the like kind of like
alternating posts in a specific order so
it creates that kind of tiled you know
back and forth i don't know what to call
it i just think it looks really cool
scrolling through uh my friend juna's
fellow youtuber of course hopefully you
guys are familiar if not check out
detour shorts on uh detour shirts on
youtube but man he's crushing it on
instagram and he's being rewarded as
well like check this out
30 000 subscribers
and he normally does like multiple
posts or multiple images per post which
is super cool man like
i don't want to make excuses and say i
don't have the time to do this but like
man he just kills it like i don't want
to go like i don't like to half-ass
things i'd rather just really do it or
really not do it um and he's just he's
really killing it you know what i mean
making me feel like i'm i'm being lazy
here uh but anyways so we have the hello
pinks and blues of course they stick to
that theme or at least they started
actually look so
prior to some point in time they were
just kind of throwing up their you know
direct mock-ups straight out of
redbubble which is better than nothing
but look how much better it looks as
soon as they started getting the
consistent branding here
looks so much better right
so i drew a lot of inspiration from this
and then sugar high you guys have seen
me talk about this shop before because
man they just they just kill it on
redbubble like i love
their branding like look at the branding
look at how the the banner and the
shop icon go together only 342 designs
but they just crush it like their
designs are so good
they're consistent you know what i mean
like when you look at their shop all you
can tell the same person
did all of their uh
i would imagine the same artist did all
of their designing right because it has
that same like look feel style color
scheme etc and this is to me like if you
if you want that like if you want to
truly build a brand because like it's so
easy to build a brand these days that i
think brand loyalty is just dying and
most customers are just looking for a
deal or looking for a product they
really love not to say you can't build a
brand but like you know you really got
to be good and you got to plan all this
out ahead of time and be consistent on
your instagram on your design styles on
redbubble et cetera all these things you
want to check all those boxes
and i think they do a great job of that
like their red bubble shop is kick ass
their designs are amazing they've
already got stories up probably every
day
you know they got the cat frog the
kawaii cat frog
they have all their posts here
and i mean their posts are like as
recently as from when i'm recording this
like in the last 24 hours you know what
i mean
uh just just a great job of branding
and it looks like they're also
generating some mock-ups like off of uh
redbubble as well so they're not just
using the standard default
uh redbubble mockups there i don't even
know is that real life or is that like a
like a mock-up generator that looks like
it could even be real life i don't know
maybe there's like a hot topic store
attached to this
attached to this uh this account who
knows guys but really i don't want to go
on too long um let me know your thoughts
i i personally don't see myself like
attempting to do
manual
uh you know i can't see this being
automated and being done in a good way
and i don't see myself doing this
manually either i don't have the time
maybe i'd hire somebody but my whole
point is i kind of re i'll reiterate it
really quickly is that like these
platforms don't make money by letting
you
start an account
get a bunch of organic reach and take
people off of their social media
platform they don't make any money doing
that so what do they want they want you
to advertise or they want you to like
put out content that gets good
engagement
but doesn't take people off the platform
you see what i'm saying think about it
right think about it from the
perspective of you own instagram how do
you monetize this
um so anyways that's what i wanted to
cover in this video guys i hope it was
enjoyable i'd love to hear from you on
this topic i know a lot of people
probably disagree with me and you're
welcome to the fact that i'm a talking
head on youtube doesn't mean my opinions
are always correct so i'd love to hear
um your thoughts anyways guys thank you
for watching please like please
subscribe please comment below and i'll
see you guys at the next one
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